How Marketers Can Capitalize More on App Marketplaces

Let’s start by considering mobile applications. Do you know that about 82 percent of internet users in the US use mobile phones to shop online? Or about 35% of shoppers are mobile-only buyers? Where does this hint at? It indicates that if your products or services are not yet accessible to mobile shoppers, you are missing out on a lot. One of the most productive ways of bringing your products to the front of this immense pool of active shoppers is via leveraging the potential of mobile marketplace apps.

Shopping apps allow one to extend their reach to mobile phone users without having to set up a website, or gain a following of one’s own. Here’s how marketers can leverage more out of app marketplaces.

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What do you mean by app marketplaces?

An app marketplace refers to an online store where shoppers can go and discover applications. Customers can download apps onto their phones, computers, or other devices, depending on the kind of marketplace and products sold. They can also utilize the application store as a core location to employ and manage cloud-based services and products.

A substantial variety of digital products can be sold via application marketplaces. These entail B2B software like Google Workspace and Microsoft 365, consumer apps like games for Android and iOS devices, and solution add-ons, such as products made for Salesforce.com and sold in its AppExchange.

How can app marketplaces benefit marketers?

Application marketplaces have changed the way platforms engage with their end-users nowadays. Raking up revenue for your third-party developers and business is one of the benefits of running an app marketplace. Other benefits on which marketers can capitalize are:

1. Marketing & public relations

Increasing the reach of your platform’s functionality via an app marketplace presents more reasons for consumers to continue utilizing your platform. Personalization for certain business cases and user needs to ascertain that your platform becomes a crucial aspect of your business or the technology stack of the customer.

2. Customer retention

Application marketplaces deliver many PR opportunities and marketing possibilities to promote and advertise your platform. A growing content catalog indicates the health of the PR campaigns and marketing campaigns in your business. Platforms can also discover co-marketing opportunities as bigger third-party developers come up with content such as integrations, workflows, and apps for those platforms.

3. Raising the platform profile

Application marketplaces can facilitate driving more awareness and interest in your platform with third-party developers and customers. Apps and other types of content can enhance your central value proposition and message. For developers, coming across the success stories of other developers can further raise interest in your platform, thus, further enhancing the value for the existing and future customers.

The marketplace offers to render it possible for smaller businesses to function more productively and effectively and gain the same technology benefits as the larger competitors. App marketplaces are providing a safer way for individuals to get what they need and want without the need to go to the traditional markets and malls.

App marketplaces provide multiple features to help in the discovery of products and mobile payments. The objective of an app marketplace design is to order things so that the users can easily navigate it easily. Furthermore, including appealing design and attractive colors does not hurt as well. The main features of app marketplaces are About the Company, Section for Developers, Featured Apps, Listing of Apps, Chat tool, and Sidebar Listing Categories. Chat tools, among other features, are crucial as it answers the impromptu questions of the visitors on the spot, thereby enhancing their interest.

Competition in the marketplace today is, no doubt, greater than ever. The business climate at this point is where businesses need to be adaptable and flexible to a different set of shifting circumstances to avoid the possibility of losing an edge in competition over others. The relevant software solutions are crucial to be able to work productively and effectively. The demand for good software developers is consistently on the rise, which generates a heavy burden on organizations.

When you need developers to look, vet and execute new software solutions, you distract them from critical projects. An app that can be easily learned to implement and integrated into the IT department of your organization tends to make the companies more self-dependent. With certain exceptions, each department today utilizes technology in some the other forms. The proper software solutions put you on the right course, so you can act fast and gain the results you have been waiting for.

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