Dolby.io and Play Anywhere Form Strategic Partnership to Address Low Latency and Interactivity

Dolby.io and Play Anywhere are thrilled to provide a combined solution to deliver low latency and interactive experiences that will provide the ultimate viewing experience for sports fans. Both teams will develop proof of concepts to showcase a synchronized, real-time video stream. This solution will enable fans to engage in exciting ways through gamification, e-commerce, and interactive ads.

“We’re eager to show fans and league partners what is possible when you combine real-time stadium video with designated data APIs to create a fan-friendly, engaging experience,” said Peter Scott, Chief Strategy Officer of Play Anywhere.

Dolby.io and Play Anywhere believe that a thoughtfully designed interface and omni-channel approach will expedite the solution, allowing fans to see their favorite game action in near real-time, on any device.

Marketing Technology News: MarTech Interview with Peggy de Lange, VP of B2B Marketing at Fiverr

“Dolby is excited to partner with Play Anywhere – an innovative and leading-edge technology that will help define the future of entertainment,” said Maggie Peressini, Director Cloud Sales of Dolby.

Both Dolby.io and Play Anywhere share a common vision to enhance the quality of both the high-end and low-end viewing IP experience, so all fans feel like they’re at the game.

“The live streaming industry is evolving at the fastest pace in its history. This is especially true as sports leagues and content owners shift to a direct-to-consumer (D2C) model. Play Anywhere is providing significant innovation in the way these rightsholders can create new revenue streams based on Interactive rights across betting, gamification and e-commerce. This innovation aligns perfectly with our strategy at Dolby.io where we focus on providing technology that enables our customers to build Immersive, Interactive and Social experiences to engage their audiences and monetize their value,” said Ryan Jespersen, Director of Product Strategy of Dolby.

Marketing Technology News: Typeface and GrowthLoop Partner with Google Cloud and BigQuery to Launch Unified GenAI Marketing Solution at Google Cloud Next ’23