Talkwalker Announces Partnership with China’s Sina Weibo to Provide Advanced Analytics Insights

Talkwalker, the leading social listening and analytics platform, recently announced a partnership with Sina Weibo, China’s largest social media network and the preferred platform for most mainland Chinese newspapers and TV stations. Sina Weibo, the multi-faceted hybrid of Twitter and Facebook, is used by over 30% of Internet users. That is a staggering 500M+ registered users, publishing 200M posts every day.

Social, economic, and cultural changes in China have created a rapidly expanding and diverse consumer market that is crucial to global brands. With the partnership, Talkwalker’s cutting-edge social listening platform further strengthens its APAC data profile, enabling international marketers to monitor and analyze conversations about their brands and trending topics across websites and social networks in the region.

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“Sina Weibo is China’s most dominant source of information, where Chinese netizens search for news, share content and gather opinions. This partnership opens the door for our clients to the largest and most popular social network in Asia. Businesses looking to track and analyze online conversations in the APAC region, cannot afford to ignore Sina Weibo,” said Robert Glaesener, Talkwalker CEO.

The advanced analytics insights brought by this partnership, allows brands (and Sina Weibo verified account owners) to track and benchmark their social performance within their industry. A deep dive into followers, content performance and trends brings a complete understanding of audiences and will enable brands to enhance engagement.

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The Talkwalker & Sina Weibo partnership provides:

• Full-Firehose access that identifies all posts mentioning a brand on Sina Weibo – guaranteeing data quality and coverage for Talkwalker clients.
• Increased coverage of social networks in China with Sina Weibo’s audience of 500M+.
• Monitoring of online reputation with 700M+ web users across China, including crisis management.
• Easy identification and engagement with influencers.
• Tracking and analysis of trends.

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