Eight Trends in Commerce and Digital Marketing to Look Forward to in 2018
Criteo is Asking Marketers To Make Friends With Alexa, And Explaining Why More Brands Are Looking To Share Data
Criteo’s direct relationship with advertisers and publishers enable them to keep a track on the changing pulse of the commerce and digital marketing industry. They share their 8 big predictions of 2018:
The Battle for Video
Possibilities for new programmatic video ad inventory will emerge as ad breaks are inserted into more content.
The Rise of Voice Shopping
Brand managers believe that voice-activated devices like personal assistants will be the technology through which people will shop in the next two years.
The Social Commerce Relationship
The line is blurring between social media and commerce. Facebook Messenger and WhatsApp will integrate as chatbots for more companies.
Offline-to-Online Customer Journeys
Offline to online convergence click and collect will be more popular than ever. Major retailers will offer better ways to collect products purchased online from their stores, dedicated parking and in-store lockers.
Brands and retailers are concerned about walled gardens of data from tech giants like Facebook and Amazon. To stay competitive, retailers and brands will continue to pool data assets to personalize content and build better customer relationships.
Product Feed Optimization
Data management will become more important as advertisers work to correlate products into from brands and retailers while integrating merchant data with user-generated content.
GDPR & Data Management
GDPR will have global impact and apply to all companies tracking EU residents for analytics and marketing purposes.
The Growth of Acquisitions and Partnerships
Can’t build – then buy. More pure players will actively look for strategic partnerships to bridge online and offline worlds; just look at Amazon and Whole Foods.
Criteo is a global technology company that enables brands and retailers to connect more shoppers to the things they need and love.
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