Snowflake Data Cloud Summit 2024, Amplitude, Inc. announced the general availability of its Snowflake native offering. This new solution allows companies to leverage Amplitude’s product analytics capabilities without their data ever leaving Snowflake, making it faster and easier to understand what customers are doing, build better products, and drive growth.

“Now, customers can harness the power of Snowflake in Amplitude without their data ever leaving Snowflake. With the best of Amplitude and Snowflake together, teams can now focus on what matters most: creating amazing customer experiences that drive business growth.”

This offering helps businesses capitalize on their investments to centralize data in Snowflake. Through Amplitude’s direct connection, all queries are run within Snowflake, removing the need to store or copy data to multiple places. With data trusted, secure, and always up-to-date, teams can make smarter product decisions while maintaining privacy, security, and compliance requirements. The combined power of Amplitude and Snowflake makes it easy for companies to bring product and customer insights together faster than ever to understand user journeys across every touchpoint.

Marketing Technology News: Monocle Emerges From Stealth, Launches AI Platform to Power Promotion Strategies for Consumer Brands

“We want to help every user quickly and easily build in the AI Data Cloud so they can deliver immediate business impact. Our continued investments with Amplitude allow us to do that at a greater scale,” said Chris Child, VP and head of worldwide sales engineering at Snowflake. “Amplitude is well known for providing self-serve product analytics. With this new application, customers can better understand user behavior and gain critical behavioral insights without their data ever leaving Snowflake.”

As more companies look to adopt Snowflake native analytics, Amplitude is including this offering for free in every plan. From startups to the largest enterprise organizations in the world, every team can get started for free for up to five seats.

Amplitude is committed to meeting customers where they are when it comes to their data. With integrations with over 130 data sources, Amplitude offers customers the most choice and flexibility to leverage data anywhere in their digital ecosystem. While other solutions on the market force customers to choose native or non-native connections, Amplitude provides a hybrid option to help businesses optimize data access and performance in the way that works best for their unique needs.

Marketing Technology News: MarTech Interview with Shirli Zelcer, Chief Data & Technology Officer @ Merkle (a dentsu company)

“We want to provide our customers with the most choice and flexibility to leverage their data their way,” said Francois Ajenstat, chief product officer at Amplitude. “Now, customers can harness the power of Snowflake in Amplitude without their data ever leaving Snowflake. With the best of Amplitude and Snowflake together, teams can now focus on what matters most: creating amazing customer experiences that drive business growth.”

By building applications on Snowflake, product and engineering teams can develop, scale, and operate their applications without operational burden, delivering differentiated products to customers. This also gives builders access to resources to help them design, market, and operate their applications in the Data Cloud. To learn more about how organizations are building next-gen apps on Snowflake,