Bridgeline Releases Athena Update with GenAI-Powered Smart Responses

Bridgeline Digital, Inc., a global leader in AI-powered marketing technology, is pleased to announce the successful launch of its highly anticipated HawkSearch “Athena” update. This milestone introduces GenAI-powered “Smart Responses,” which drives engagement and revenue growth for businesses utilizing HawkSearch.

The Athena release of GenAI Smart Responses is now generally available (GA) for the public. This enhances conversions for eCommerce customers with dynamic, conversational dialogues based on search queries, prompting follow-up questions and suggestions to imitate a personalized online sales assistant. This boosts engagement and helps users find what they need quickly.

Marketing Technology News: MarTech Interview with Baruch Toledano, Vice President and GM of Digital Marketing Solutions @ Similarweb

Now, when a user searches for something like “linen summer dresses for vacation” on a fashion eCommerce site, HawkSearch Smart Response will summarize and compare the fabrics used in the dresses available above the search results. This provides the user with at-a-glance information needed to make a stylish and confident purchase swiftly, boosting the eCommerce site’s revenue.

John Murcott, EVP of Product & Strategy, stated, “HawkSearch’s Athena release brings state-of-the-art GenAI technology to complement our existing RAG (Retrieval-augmented Generation) eCommerce search, offering accurate, personalized answers and summaries for every unique query.”

Marketing Technology News: The Importance of Identity Resolution in Marketing and Customer Experience

Ari Kahn, CEO, said, “With the Athena release, we’re reinforcing our commitment to AI innovation by providing GenAI capabilities designed to help customers increase their site revenue.”

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.