Moloco, a leader in operational machine learning (ML) and performance advertising, announces a strategic investment in Topsort, an artificial intelligence and auction-based retail media infrastructure company. This investment underscores Moloco’s commitment to advancing innovative advertising technologies and shaping the future of retail media. As part of this collaboration, Moloco will be the ML engine that powers Topsort’s retail media infrastructure and will make a financial investment in Topsort.

“Our new technology means two big things for retailers: first, they will now have world-class technology to make the most of their customer data. Second, they can now recommend products just like Amazon does, which many retailers couldn’t do before”

By pairing Moloco’s advanced ML and personalization capabilities with Topsort’s unique auction-based algorithm and simple user interface, the two companies will optimize ad personalization, enhance customer experience while exceeding the expectations of advertisers, and create a better revenue lift on ad spend. The combination of the two technologies will also enable higher click-through rates (CTR), optimized budget utilization for existing ad spend, and a seamless customer journey free of disruption.

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“Moloco’s retail media platform utilizes sophisticated deep learning and transformer models to predict user behavior, serve relevant ads, and produce strong ROI for advertisers,” said Brandon Maultasch, CFO, Moloco. “We’re excited to continue our momentum by supporting Topsort and Topsort’s customers with our advanced ML capabilities.”

Moreover, customers will now be able to increase ad load without sacrificing performance, thanks to the advanced capabilities integrated into Topsort’s platform, the fastest API first offering of its kind in the market.

“Our new technology means two big things for retailers: first, they will now have world-class technology to make the most of their customer data. Second, they can now recommend products just like Amazon does, which many retailers couldn’t do before,” said Francisco Larrain, CTO and co-founder of Topsort. “We’re here to level the playing field and make advanced technology accessible to all retailers, helping them improve their customer experience and boost their sales.”

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This investment represents an expansion of Moloco’s offerings in the retail media space. Moloco Commerce Media enables retailers and marketplaces to build their own ML-powered advertising business. The platform utilizes Moloco’s advanced ML infrastructure and proprietary models to help customers launch profitable advertising businesses in a matter of weeks.