ZapScale launches ‘Campaigns’ Feature To Redefine Customer Engagement

Helping B2B SaaS brands deliver seamless customer experience through hyper-personalized and contextual communication

ZapScale, a new-age, AI-powered Customer Success Platform  announced its new ‘Campaigns’ feature designed to transform how SaaS companies engage with their customers. In a time where effective communication is crucial for customer retention, ZapScale ‘Campaigns’ provides a powerful solution to streamline and personalize customer communication.

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ZapScale Campaigns introduces a sophisticated approach to customer engagement, offering hyper-personalized communication and precision targeting. This feature enables users to tailor and schedule email campaigns with unparalleled flexibility, from daily check-ins to annual milestones to NPS/CSAT surveys. Businesses can segment their audiences with pinpoint accuracy and trigger campaigns based on real-time behaviours and KPIs. The hyper-personalized email capabilities allow for the creation of tailored communications to foster deeper connections with customers.

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The new feature also supports hyper-contextual campaigns where users can incorporate a vast array of customer-specific details to ensure emails are timely and relevant. Users can design and execute complex, multi-step campaigns to manage intricate customer journeys.

“ZapScale Campaigns is poised to enhance customer engagement by providing businesses with the only tool they need to deliver timely, relevant, and impactful messaging,” says Manasij Ganguli, CEO of ZapScale. “The new Campaigns feature will help companies ensure that no detail is overlooked in their communication strategy, helping companies build more meaningful and effective customer relationships.”