Pendo Introduces Orchestrate, a New Solution Enabling Product Teams to Automate Omni-channel Messaging

New addition to Pendo One platform increases product growth, adoption, and retention

Pendo, the all-in-one product experience platform, announced the launch of Orchestrate, a new product that automates the creation and coordination of messaging across email and in-app guides to help product teams improve user adoption and retention, and drive growth for their companies. The addition of Orchestrate makes Pendo the first and only platform with integrated guide and email orchestration underpinned by product analytics. Pendo announced Orchestrate before a record crowd of 2,000 gathered for Pendomonium, the company’s product festival held annually in downtown Raleigh.

Orchestrate transforms how product teams communicate with users using AI and automation. Product managers can create and launch personalized messaging based on user activity inside their applications. For example, if a user hasn’t logged in for 30 days, customers can use Orchestrate to send an email nudge back to the platform and trigger a “Welcome back” guide to appear in-app once they’ve logged back in, pointing to product features proven to increase adoption. Orchestrate also helps growth teams create and manage cross-channel messaging to increase trial conversion or account expansion.

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“The most successful companies personalize the messages they send to their users, but that’s traditionally hard to do at scale,” said Todd Olson, CEO and co-founder of Pendo. “We’re thrilled to give product and growth teams this powerful automation engine, so they can get the right message to the right user in the right channel and drive meaningful product-led outcomes for their companies.”

Key features of Orchestrate include:

• Email creation tools to engage users even if they’re not logged into an application.
• AI-powered visual designer to instantly create and localize in-app guides and emails with no coding required.
• Journey builder to easily coordinate and time messages across channels in one messaging flow, targeted to the right users with help from Pendo’s AI-driven segmentation.
• Pre-built templates for messaging flows focused on specific use cases like onboarding.
• Behavior-based automation that triggers messaging based on user behavior patterns and recommendations from Pendo’s AI-powered Insights.
• Analytics that track the effectiveness of the message and progress toward product-focused outcomes like adoption and retention.
• Integrations with marketing automation tools like Hubspot and Marketo (coming soon).

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Demand is strong for Orchestrate, with more than 200 companies signed on as beta users. One of those is Jasmine Kraus, a product manager at Respage, a marketing and leasing automation platform for multi-family property owners. She’s using Orchestrate to announce new products and features to clients most likely to use or purchase them.

“When I got access to Orchestrate, the ideas started flowing. We were struggling to communicate new product releases and upgrade/upsell opportunities to the right users,” Kraus said. “With Orchestrate, I’m selecting relevant segments of users to target with email and open rates are almost double our typical marketing emails. We’re finally getting the message to the right users, and it’s just so easy to do in Pendo.”