Mobile Marketing Leader Adikteev Expands Sales and Account Management Teams

By MTS Staff Writer On Feb 19, 2018

Mobile Marketing Leader Adikteev Expands Sales and Account Management Teams

Former Remerge, Taboola, and Bluestacks Talent Prepare Company for Further Growth

Adikteev, a leading mobile marketing platform, announced that its sales and account management teams have grown with the addition of Gary Bartlett, vice president of sales, EMEA, Ela Krief, mobile performance evangelist, Nai Saeturn, vice president of sales, Americas, and Dimitri Souffan, director, business development, West, and Scott Rappaport, head of account management. Barlett and Krief will be based out of the Berlin, Germany office, and Rappaport will play a key role in the company’s future expansion.

“Adikteev is a young company, but our entry into the mobile retargeting space has turned heads. Our newest hires have played key roles at established companies in the space and their expertise applied to our technology and client-facing activities are certainly not the first sign of the expectations we have for the coming year,” said Alexei Chemenda, Chief Revenue Officer for Apps & Managing Director, USA for Adikteev.

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After working in the managed cloud services industry and developing a very customer-centric approach, Bartlett was approached by an ex-colleague to leverage his sales expertise and gaming knowledge at Fiksu, working out of their London office. Joining as employee number 10 (EMEA), he quickly established himself in the gaming team, taking Fiksu’s DSP and audience products to market and later as sales director for FreeMyApps. After five years, he then joined Remerge in Berlin to lead their EMEA sales team as sales director.

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Krief started her career working at an affiliate marketing company supporting the growth from seven to 100 employees in less than two years. She later moved on to consult for the UA-focused DSP Spotad, helping to support business development and product design, later moving on to manage publisher app mobile monetization. After a successful stint in Telavi, Krief then moved to join Remerge to build and head the customer relations team in Berlin, catering for app developers across APAC, MENA, EMEA and LATAM before taking the next step in her career.

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Previous positions held by Saeturn include director of sales roles at ad tech startups Remerge and Singular. At Remerge, she grew and managed the sales team for the global company. At Singular, Saeturn was one of the first two hires — driving the majority of the company’s revenue the first two years out of beta and exceeding targets with her growing team, which resulted in the company securing a $15M Series A round.

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Souffan started his career in display advertising, where he helped with sales and publishers’ growth. Pursuing his entrepreneurial mindset, he then started consulting in the same space. Souffan joined from BlueStacks, where he was senior business development manager and U.S. director. There, he was responsible for selling user acquisition campaigns to the top 200 grossing mobile gaming companies and investigating new lines of revenue — affiliate and flash games, among others.

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Previously Rappaport worked at Taboola, starting off on one of their first account management teams, working to lead and grow their efforts across U.S.-based accounts. During this time, he managed some of the largest and most strategic clients across numerous verticals in mobile and desktop. Having joined as employee #150, Rappaport helped boost Taboola to more than 800 employees before transitioning to Adikteev.