Combination unites UserTesting’s category-leading insights platform with User Interviews’ leading participant recruitment to help enterprises make better decisions
UserTesting, the leading provider of customer insights for the enterprise, announced it has acquired User Interviews, the leading participant recruitment platform for user research, market research, and AI training. The combination brings together powerful insights technology and premium participant access to deliver the industry’s most comprehensive and scalable customer insights solution.
“As companies reimagine their products and experiences to win in the AI era, the need for trusted customer insights has never been greater,” said Eric Johnson, CEO of UserTesting. “By bringing UserTesting and User Interviews together, we’re creating the fastest and most reliable way for teams to understand their customers and make better, smarter decisions with confidence.”
“We started User Interviews to help organizations hear from the people that matter most to their businesses,” said Basel Fakhoury, CEO of User Interviews. “Combining User Interviews’ panel capabilities with UserTesting’s platform gives enterprises a more scalable, trusted way to access the right audiences and turn insights into action.”
Marketing Technology News: Martech Interview with Aquibur Rahman, CEO of Mailmodo
Advancing Panel Reach and Participant Management at Enterprise Scale
The combination of UserTesting and User Interviews brings together UserTesting’s category-leading insights platform and global general population network with User Interviews’ large-scale, premium participant marketplace. Together, the companies make it fast, easy, and cost-effective to recruit the right participants at scale across any criteria, geography, or audience type. With unmatched panel breadth, depth, and speed of access to consumers, B2B professionals, and specialized audiences, enterprises gain trusted, high-fidelity insights to support rapid and high-stakes decision-making.
Marketing Technology News: Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It
The combined offering enables organizations to ground every AI deployment, product enhancement, marketing program, and customer experience in authentic customer understanding, bringing the real voices of customers directly into the decisions that matter most.
Customers benefit from:
- Broad reach: Everyday consumers, niche audiences, specialized experts, B2B professionals, and hard to reach roles
- Precise targeting and matching: Rich demographic, behavioral, attitudinal, and industry-specific segmentation
- Proprietary fraud prevention: Sophisticated controls designed to protect quality and trust
- Rapid scale: Fast access to millions of participants for live and unmoderated conversations, as well as high quality quantitative research at scale
- Enterprise-grade trust: Bulit-in security, privacy, and data governance designed for global enterprises
Empowering Designers, Researchers, and Marketers
The acquisition unlocks unprecedented ability for designers, researchers, product managers and marketers to identify the exact audiences they need, engage them quickly, and extract insights at speed using AI-powered analysis. It enables teams to move from understanding to confident action faster than ever before.
