New survey by the world’s largest tutoring network reveals rising suspicion, engagement fatigue, and growing demand for transparency as AI shifts online habits.
A new national survey from Superprof, the world’s largest tutoring network, finds that as AI-generated content spreads across social platforms, people are growing more cautious about what they see, what they trust, and how they engage online.
“AI has changed the pace and scale of what people encounter online, and that shift is forcing a reckoning,” said Wilfried Granier, CEO of Superprof. “When content can be produced endlessly, trust becomes harder to earn. People want clarity about who or what they are learning, and they are paying closer attention than ever.”
Key findings show rising suspicion and growing fatigue:
Survey respondents increasingly assume their feeds are AI-generated, but don’t feel confident judging what’s real
• 65% of respondents often or very often suspect content in their feeds is AI-generated, even when it is not labeled.
• 73% say AI has made it harder to tell fact from fiction online.
• 42% report being duped by an AI account on social media.
Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb
Growing uncertainty is changing how people engage with social platforms, and often pushing them to pull back
• 43% say they engage less overall on social platforms.
• 30% report engaging more selectively, signaling growing caution.
• 45% say AI has made platforms feel less human, while 16% say their feeds now feel repetitive.
As suspicion rises, trust in AI-generated content breaks down in sensitive areas
• 46% say they trust information less when they believe it was created by AI.
• AI-generated content feels least acceptable in news or current events (64%), personal stories or life advice (55%), and health or wellness advice (54%).
Marketing Technology News: Martech Architecture For Small Language Models: Building Governable AI Systems At Scale
AI-generated content still moves people emotionally, sometimes uncomfortably
• 56% have been emotionally moved by content they later learned or suspected was AI-generated.
• 22% said this emotional reaction felt uncomfortable afterward.
Despite the unease, survey respondents remain divided about AI’s long-term impact. While 57% believe AI could ultimately strengthen social media as a space for human connection, 46% expect platforms to become more efficient but less human, or more entertaining but less trustworthy over time.
