AdLift, a global digital marketing agency, announced the launch of an advanced Sentiment Analysis feature within its proprietary AI visibility platform, Tesseract.

Why now?

AI-driven search is rapidly changing how brands are discovered and evaluated. Industry research shows that over 60% of search experiences now end without a website click, as users increasingly rely on AI-generated answers. These responses often shape brand perception before a customer visits a brand’s website.

At the same time, traditional sentiment tools continue to score entire articles rather than evaluate how the brand itself is positioned, leading to distorted perception metrics.

Tesseract’s new Sentiment Analysis framework addresses this gap with a structured, brand-specific methodology designed for AI-influenced discovery environments.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

What Makes It Different

Unlike conventional monitoring tools, Tesseract:

• Excludes content where the brand is not mentioned to eliminate scoring distortion
• Evaluates sentiment strictly based on how the brand is talked about
• Calculates sentiment only against total brand mentions, not total content volume

This ensures clarity, consistency, and defensible reporting for leadership teams.

Sentiment Classification Framework

• Positive Sentiment: Assigned when the brand appears in positive or neutral contexts reflecting trust, leadership, innovation, growth, or customer value
• Negative Sentiment: Assigned only when the brand is directly associated with criticism, complaints, or reputational risk

By focusing only on the brand, Tesseract helps brands with:

• Reputation management
• Competitive benchmarking
• AI visibility audits
• Campaign impact evaluation
• Media risk assessment

“With AI Overviews and large language models influencing brand discovery, perception can no longer be measured loosely,” said Prashant Puri, Co-Founder and CEO at AdLift. “We built this framework to remove noise and give brands precise, defensible intelligence they can confidently present in the boardroom.”

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Arron Goodin, Managing Director, AdLift Inc., said, “Our AI-powered Sentiment Analysis feature marks a step forward in helping brands move beyond data to real understanding—enabling faster, sharper, and more human-centric marketing decisions.”

Tesseract tracks brand visibility across Google AI Overviews, ChatGPT, Gemini, Deepseek, Perplexity, and other generative platforms. The addition of advanced Sentiment Analysis strengthens its position as a specialized AI visibility and brand intelligence platform built for the evolving search ecosystem.