New Tool Helps Communications Teams Maximize AI Visibility

• Launch: Notified introduces the AI Press Release Optimizer, a native tool within Content OS™ that improves how releases are understood, cited and surfaced by AI search and answer engines.

• Purpose: The AI Press Release Optimizer helps communications teams strengthen release drafts before distribution by improving structure, clarity, authority and quotability, which increases AI visibility and journalist pickup potential.

• How It Works: Fully embedded within Notified’s Content OS, the AI Press Release Optimizer provides clear, AI-powered recommendations based on the SOAR Content Framework™ for seamless drafting, collaboration and distribution. Authors can accept, edit or ignore suggestions without sacrificing brand voice.

Notified introduced its AI Press Release Optimizer, a purpose-built tool within Content OS that helps communications teams improve large language model (LLM) visibility and strengthen clarity for journalists via AI-powered recommendations.

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As AI search and answer engines increasingly shape how information is discovered and trusted, communicators face growing challenges, including earning citations across LLMs and managing lengthy internal revision cycles that can dilute key messages.

Grounded in the SOAR Content Framework™, Notified’s data-backed approach to creating content that performs well in AI answers, the feature delivers recommendations that increase citation potential, protect brand voice and accelerate approvals through clear, transparent guidance. All capabilities are seamlessly integrated into existing workflows within a secure, closed environment.

“In the Answer Engine Economy, communications teams need new tools to help corporate narratives stand out, earn credibility and perform effectively across both AI-driven and media channels,” said Erik Carlson, President and Chief Executive Officer at Notified. “With the AI Press Release Optimizer, we’re giving communicators a smarter way to maximize the reach of news announcements, preserve brand voice and increase the likelihood stories are accurately cited and amplified by answer engines.”

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“AI search and generative engines are reshaping how reputation and visibility are built. Communications leaders are now accountable not only for media coverage, but also for how their brands appear in AI-generated answers,” said Amanda Coffee, CEO of Coffee Communications and co-host of the Mastering GEO for Communications Pros event series. “Notified is at the forefront of this evolution. By embedding AI optimization directly into the press release workflow, they are elevating communications from tactical execution to strategic influence that drives measurable business outcomes in the age of AI.”