Partnership strengthens Abel’s ability to support AI visibility through Public Relations, Generative Engine Optimization, and AI discoverability across platforms like ChatGPT, Gemini, Claude, and Perplexity
Abel Communications, an integrated public relations and strategic communications agency specializing in earned media, thought leadership and content strategy, has joined the Brandi Agency Partnership Program, a global initiative empowering agencies to help clients strengthen their presence and authority in AI-generated answers. Brandi AI is the industry’s most comprehensive, intelligence-driven platform for enterprise AI visibility, Brand Intelligence and Generative Engine Optimization (GEO).
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As generative AI reshapes how audiences discover and evaluate brands, agencies have a new responsibility: ensuring their clients are visible and trusted where decisions now begin. Through its partnership with Brandi AI, Abel Communications will help clients uncover how their brands are surfaced, cited and discussed across AI platforms, identify opportunities to strengthen credibility and authority, and translate that insight into more consistent visibility and trust—building on the agency’s belief that earned media and authoritative storytelling are critical drivers of AI visibility.
“We know AI-generated platforms are increasingly influencing how organizations, brands and people are discovered and evaluated,” said Jessica Fast, vice president of Abel Communications. “Brandi AI gives us meaningful insight into how brands appear across AI-generated answers—and, just as importantly, why they do or don’t show up. Paired with Abel’s expertise in earned media, thought leadership and content creation, those insights help guide communications strategies designed to strengthen visibility and trust.”
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“AI search is changing the way PR and marketing professionals tell stories, redefine markets and create long-lasting value in the AI era,” said Leah Nurik, co-founder and CEO of Brandi AI. “Abel Communications is helping its clients navigate the evolving landscape and future-proof their brand, and we are thrilled to welcome them into the Brandi Agency Program.”
