Partnership transforms in-store screens into a premium programmatic channel; Demonstrating Perion’s ability to capture share in the high-growth retail media vertical
Perion , a leader in advanced technology solving for the complexities of modern advertising, announced a strategic partnership with Canada’s largest Consumer Electronics omnichannel retailer, Best Buy Canada. The retailer has selected Perion as its end-to-end technology partner to power the monetization of its programmatic in-store digital signage network, creating one of the largest SSP-enabled Digital-Out-of-Home (DOOH) media networks in the Canadian market.
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Key Strategic Partnership Highlights
- Market Expansion: This partnership expands Perion’s footprint in the rapidly growing Retail Media ecosystem by transitioning Best Buy Canada’s in-store media to a programmatic-first retail media model.
- Full-Stack Adoption: Best Buy Canada is deploying Perion’s comprehensive suite – including Ad Server, SSP, and Header Bidding technologies. This unified approach replaces legacy systems, validating Perion’s strategy to increase share of wallet and long-term customer retention through deep, multi-layer platform integration.
- Yield Optimization: Moving from traditional “loop-based” signage to Perion’s dynamic, impression-level decisioning engine allows Best Buy to drive higher yield and improved monetization efficiency, while offering advertisers real-time performance metrics previously unavailable in offline environments.
“Perion provides the technology foundation to help modernize and scale our in-store media offering,” said Thierry Hay-Sabourin, Senior Vice President – Ecommerce, Marketplace & Marketing, Best Buy Canada. “A programmatic-first, loopless model enables more effective, measurable experiences for brands and agencies, while unlocking the valuable advertising moments that our in-store environment offers.”
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“By serving as a foundational infrastructure for a market leader such as Best Buy Canada, we demonstrate that our Perion One strategy allows us to win complex, enterprise-level mandates,” said Tal Jacobson, CEO of Perion. “We are creating a repeatable playbook to modernize retail media networks globally, ensuring sustainable growth and deeper strategic relationships with high-value partners.”
For Perion, the partnership reinforces its positioning as a full-stack retail media technology provider, expands exposure to premium, brand-safe retail DOOH supply, and supports the company’s strategy to build more predictable, infrastructure-level revenue streams over time.
