• The solution combines agentic AI with human experts for always-on, scalable streaming quality assurance, and provides intelligent incident management with step-by-step resolution recommendations and automated escalation

Globant, a digitally native company that helps organizations thrive in a digital and AI-powered future, announced the launch of its Synthetic Operator, an AI Pods-powered solution for live-stream monitoring operations that automates real-time detection of streaming anomalies for the media and broadcasting industry.

Broadcasters are under mounting pressure to deliver flawless viewer experiences across a growing number of channels and platforms, where even seconds of a black screen or audio dropout can erode viewer trust and breach service-level agreement (SLA) commitments. Yet monitoring still depends heavily on manual processes. Maintaining error-free performance across 24/7 coverage cycles is a significant challenge for human teams, while the large talent pools required for these operations can be costly to sustain and difficult to expand during peak seasons.

To solve these challenges, Globant’s Synthetic Operator AI Pod provides continuous, automated surveillance of live video and audio streams, running alongside human operators and performing checks at configurable intervals. It catches what tired eyes could miss and frees teams from repetitive vigilance so they can focus on higher-value decision-making and incident response.

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Key capabilities include:

• Real-time detection of black screens, logo errors, audio and language issues, freezing  and other critical streaming anomalies
• Intelligent incident management with step-by-step resolution recommendations and automated escalation
• Supervised learning that refines detection models based on operational feedback, so the agent adapts and improves over time
• Flexible scaling to supervise multiple events simultaneously
• Actionable analytics and trend reporting for continuous improvement

By embedding automated expertise directly into monitoring workflows, the Synthetic Operator lowers the risk of missed errors and provides broadcasters with a scalable, cost-efficient foundation for the future, supporting Globant’s broader vision of applying agentic AI to transform operational workflows across the media industry.

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“In live media, even seconds of downtime can cost broadcasters their viewers, their partners, and the moments that define a show,” said Steven Polster, Global Managing Director for the Media & Entertainment AI Studio at Globant. “The Synthetic Operator gives human teams an intelligent layer that never sleeps, never loses focus, and scales effortlessly across events, allowing them to direct their expertise to the highest-value decisions and quality calls.”