Hightouch, the leader in data and AI for marketing, announced Lifecycle Studio, a workspace for marketing teams to create and execute on-brand, personalized campaigns in minutes. The second studio within its Agentic Marketing Platform (AMP), Lifecycle Studio allows marketers to use agents grounded in the complete context of their brand, customers, and campaign history to execute production-ready, cross channel campaigns.

For more than a decade, lifecycle marketing has been built around a manual workflow that hasn’t fundamentally changed. A single campaign still moves through planning, briefs, data requests, audience builds, copy rounds, design, approvals, and QA before it ever reaches a customer. Lifecycle Studio reinvents how that work gets done, so marketers can take a campaign from brief to live faster with agents.

Hightouch customers like Thumbtack are already using Lifecycle Studio to drastically reduce campaign production timelines from weeks to days and launch programs they previously didn’t have the bandwidth to run.

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“Lifecycle Studio has changed the way our team operates,” said Josh Mack, Head of Lifecycle Marketing, at Thumbtack. “We can now self-serve and launch on-brand campaigns across channels without the weeks of cross-team coordination and dependencies.”

With access to the complete context of a company’s marketing ecosystem, Lifecycle Studio generates production-ready content across email, SMS, and push. Agents pull from DAMs, product catalogs, and campaign history to generate content that task-specific tools and general-purpose LLMs can’t access. Operational QA steps from compliance checks and dark-mode rendering to ESP-specific templating run automatically in the same pass.

Lifecycle Studio works alongside the tools marketing teams already use in their stack. Campaigns can be synced to activate seamlessly across any ESP or customer engagement platform without any additional infrastructure to set up.

Marketing teams are using Lifecycle Studio to:

• Ship their campaign idea backlog. Most marketers have plenty of campaign ideas but lack the bandwidth to execute. Lifecycle Studio gives teams the production capacity and quality assurance to finally launch them.
• Optimize existing campaigns faster. Generate messaging variants, test new audience segments, and iterate on live campaigns without spinning up a new cross-team project for every change.
• Launch in the moments that matter. When a cultural moment happens or major news breaks, Lifecycle Studio compresses the time from idea to live campaign from weeks to minutes.
• Turn market trends into new campaigns. Agents proactively surface new campaign opportunities and turn them into ready-to-launch campaigns across email, SMS, and push.

“Most lifecycle teams have far more campaign ideas than they can realistically execute,” said Tejas Manohar, co-founder and co-CEO at Hightouch. “The targeting capabilities exist, but the content operation and workflow often can’t keep up. Lifecycle Studio closes that gap by collapsing what has traditionally been a 50-step process into a single agentic workflow.”

Lifecycle Studio extends Hightouch’s vision for AI-native marketing infrastructure beyond advertising into lifecycle and retention marketing.

Lifecycle Studio extends Hightouch’s vision for AI-native marketing infrastructure beyond advertising into lifecycle and CRM marketing.