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Domo announced that Snowflake, the AI Data Cloud company, has recognized it as an Analytics & Measurement “One to Watch” in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Domo was identified in Snowflake’s report as One to Watch in the Analytics & Measurement Category for its ability to operationalize complex marketing data and securely deploy real-time insights to frontline marketing teams through advanced AI agents and seamless integration with Snowflake Cortex.
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Domo was identified in Snowflake’s report as One to Watch in the Analytics & Measurement Category for its ability to operationalize complex marketing data and securely deploy real-time insights to frontline marketing teams through advanced AI agents.
Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.
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“AI only works when the data behind it is connected, trusted, and ready to use, and that’s especially true for marketing teams moving at the speed of customers,” said Mark Boothe, CMO at Domo. “This recognition reinforces what Domo and Snowflake help marketers do every day: bring data together, govern it, and turn it into AI-ready assets without adding more manual work or technical backlog. That’s how teams move faster, personalize with confidence, and optimize performance in the moments that matter.”
“Snowflake’s ecosystem is built around helping customers unlock more value from their data, and Domo continues to demonstrate how connected, governed data can drive meaningful business outcomes,” said Denise Persson, Chief Marketing Officer at Snowflake. “By combining Snowflake’s AI Data Cloud with Domo’s ability to connect analytics, workflows, and AI-powered experiences, organizations can put trusted data to work faster and deliver measurable impact across the business.”
