The Trade Desk, a leading advertising technology company, announced that Vinny Rinaldi has joined the company as Vice President of Client Strategy & Growth. In this role, Rinaldi will partner closely with marketers to help them unlock greater value from data-driven advertising, navigate the rapidly evolving media landscape and accelerate business growth through the premium open internet. Rinaldi will report to Chief Operating Officer, Vivek Kundra.

Rinaldi joins The Trade Desk with more than two decades of experience leading marketing transformation initiatives for some of the world’s most recognizable brands. Most recently, Vinny served as Vice President of Consumer Connections at The Hershey Company. Prior to that, he’s worked on both agency and technology side, with stints at Amazon, Google, GroupM and Dentsu. Throughout his career, he has helped organizations modernize their marketing capabilities, connect data and technology investments to measurable business outcomes, and build customer-centric strategies that drive long-term growth.

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“The future of advertising belongs to marketers who can combine data, technology and human expertise to make smarter decisions,” said Jeff Green, CEO and Co-Founder of The Trade Desk. “Vinny understands what it takes to help brands transform themselves for that future. He brings a unique combination of strategic vision, marketing expertise and customer focus that will help our clients thrive as AI reshapes our industry.”

At The Trade Desk, Rinaldi will work with brands and agency partners to develop growth strategies that leverage the company’s industry-leading technology, data-driven decisioning capabilities and premium open internet inventory. He will also advise customers on emerging opportunities across connected TV, retail media, digital audio and other high-growth channels as AI continues to reshape advertising.

“The advertising industry is entering a new era where marketers have unprecedented opportunities to make every advertising dollar work harder,” said Rinaldi. “The Trade Desk has consistently led the industry by giving marketers more transparency, more control and better performance. I’m excited to join the team and help customers harness data, technology and AI to achieve stronger business outcomes.”

Rinaldi’s appointment reflects The Trade Desk’s continued investment in helping marketers navigate an increasingly dynamic advertising ecosystem while driving measurable growth through objective, data-driven media buying.

He starts on July 27^th. His hire follows the recent appointments of Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer, Executive Vice President and Kristi Argyilan as Chief Commercial Officer, Executive Vice President, further strengthening The Trade Desk’s leadership team as the company enters its next phase of growth.