Oracle Bronto Makes Product Recommendations Personal Across Channels

To help marketers increase consumer engagement and revenue, Oracle Bronto, a leading cloud-based email marketing vendor to the Internet Retailer Top 1000, launched an innovative new product recommendation solution. Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive models to automate dynamic, personalized product recommendations for ecommerce websites, without the need for extensive technical support.

“Seeing what the recommendations tool has done for our emails, I cannot wait to get Recommendations Web live. Having a tool like this live on our NetSuite SuiteCommerce site will change how we interact with our site visitors. The Bronto team has put great thought into how this solution works, and we couldn’t be more excited to launch it,” said Matt Grimm, director of ecommerce at RST Brands, a manufacturer of premium outdoor furniture.

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Consumers increasingly expect a personalized and relevant shopping experience whenever and however they interact with a brand. To help commerce marketers meet these rapidly changing expectations and maximize conversion and engagement, Recommendations Web makes it easy to provide a seamless transition from email to the web by ensuring consistent branding and appearance of product recommendations across channels – all while helping to guide customers down the path to purchase with tailored recommendations. The user-friendly solution enables marketers to quickly and easily create business rules and personalize content to maximize conversion and engagement.

“Recommendations Web is game-changing for our customers. Our goal has always been to help merchants maximize engagement and drive revenue by elevating the omnichannel shopping experience. The launch of Recommendations Web is another example of how we’re helping our customers stay ahead of increasing expectations and achieve their business goals,” said Bronto General Manager, George Moser.

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