Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates

By Sudipto Ghosh On Oct 3, 2018

New Content Creation, Sales Tools and Auditing Capabilities Help Marketers Increase Efficiency and Creativity

Recently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to Oracle Eloqua. The latest innovations within Oracle Eloqua help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities.

“In order to drive sales and strengthen brand and customer loyalty, B2B marketers increasingly have to deliver irresistible, consistent and connected experiences to customers wherever they are and however they choose to engage,” said Pierre Custeau, VP, product management, Oracle Eloqua.

Pierre added, “To help our customers meet these increasing expectations, we are focused on delivering innovations within Eloqua that bring efficiency and creativity to the way marketers work. With the addition of powerful new content creation, sales tools and auditing capabilities, we are continuing to set the industry standard for marketing automation.”

Part of Oracle Marketing Cloud, Eloqua is a B2B marketing automation platform that helps marketing teams nurture prospects through email marketing and cross-channel marketing.

The new enhancements to Oracle Eloqua enable customers to:

Quickly and Efficiently Create Compelling and Creative Landing Pages

A new Eloqua Landing Page Editor enables marketers to build out-of-the-box landing pages without touching code and provides an enhanced guided experience with more interactive elements to further increase efficiency and spark creativity. With the new landing page editor, marketers can natively build responsive landing pages featuring image carousels with rotating images and add video backgrounds to create more engaging content without needing technical expertise or outside agency support.

Streamline and Optimize the Sales Process

New Eloqua Sales Tools for Microsoft Outlook enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without having to leave their email platform of choice. The new integration with Microsoft Outlook also provides a seamless and consistent experience for sales teams that work across a range of platforms and devices by enabling users to easily access Eloqua Engage and Eloqua Profiler.

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Enhance Security, Tracking and Auditing

A new comprehensive logging and auditing procedure for all major accounts and objects further enhances the security and tracking capabilities within Eloqua. The new auditing capabilities ensure any sensitive data within Eloqua is protected against unauthorized usage or retrieval and enable users to obtain insights about login history, detailed audit insights and enhanced audit reporting that includes the ability to export audit logs for up to 25 months in CSV and XLS format.

Oracle Marketing Cloud is part of Oracle Customer Experience (CX) Cloud Suite, an integrated suite of applications that empower organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences, and achieve predictable and tangible business results.