Kitewheel Positioned as a Leader in Customer Journey Visioning and Orchestration Reports by Independent Research Firm

By MTS Staff Writer On Nov 15, 2018

Kitewheel Also Listed Among Six Providers in the Large Market Presence Segment for Journey Management

Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Visioning Platforms, Q4 2018; The Forrester Wave: Journey Orchestration Platforms, Q4 2018 reports. The company’s Wave rankings included the highest scores possible in the strategy and technology criteria in both reports, and for journey automation and orchestration criteria in the journey orchestration platforms report. Kitewheel was also one of the vendors that received the highest mark in the journey design and planning criteria. Also published today, Forrester’s Now Tech: Journey Management, Q4 2018 report, an overview of 23 Journey Management Providers, lists Kitewheel among the six businesses that make up the large market presence segment based on journey management revenue. This recognition from Forrester comes on the heels of a multi-year investment in the Kitewheel Customer Journey Hub, which has enabled customers to deliver seamless and contextual experiences across channels since 2013.

“Forrester is doing a marvelous job raising awareness for the critical value that customer journeys can deliver to modern businesses. It’s fantastic for Kitewheel to be recognized as a leader in both the customer journey orchestration and visioning spaces, as well as to be included in the Large Market Presence category in the Journey Management Now Tech report” said Mark Smith, President of Kitewheel. “Achieving the highest marks possible in strategy is particularly important to us as a reflection of all the work our team has done to help our customers develop the strongest possible customer journeys.”

Also Read: Ventana Research Accolades NewVoiceMedia for Their Excellence in Digital Innovation

In its Customer Journey Orchestration Platforms Wave and Customer Journey Visioning Platforms Wave reports, Forrester explains that, “By using data to look at high-level journeys and to zoom in on micro-journeys and the defining moments within them, journey analytics helps companies isolate, quantify, model, and track opportunities to improve CX, operational efficiency, and business results.”

Forrester also states that “[Kitewheel] is a good fit for end user companies and agencies ready to use real-time journey data to identify areas for journey improvement and learn by doing, as they can test journeys that prove the value of scaling a journey-centric approach.” Kitewheel believes that being named a leader in both reports supports the strength of its offering to a wide range of agency and brand marketers who are focused on building winning customer experiences.

Also Read: Panopto’s Video Platform Recognized with Multiple Industry Awards

“In today’s environment of polluted communications, it’s imperative that we deliver only relevant messages. Kitewheel is a critical component to deliver the right message to the right person at the right time via the right channel,” said Steven Shapiro, VP Digital and Buyer’s Journey at Informatica. “We were looking for the right partner to play the quarterback role in our Tech Stack. Kitewheel’s expertise and technology enables us to deliver effective journeys for our prospects and customers. With their help, we’re already seeing close to 30 percent deal size and win rate lift.”