Deloitte Digital Joins Forces With SAP and Qualtrics to Elevate the Human Experience

New Capability Delivers Breakthrough Innovation and Personal Experiences at Scale via Qualtrics Experience Management Platform

Deloitte Digital announced that it is expanding its strategic relationship with SAP to include Qualtrics, offering a new experience management capability that enables businesses to own the customer journey end-to-end, as well as provide more personal and relevant customer and employee experiences at scale. In this unique ecosystem, Deloitte will work closely with SAP and Qualtrics on this capability, which can be integrated with SAP C/4HANA, SAP S/4HANA, SAP SuccessFactors, the Qualtrics Experience Management Platform, and allows companies to make more meaningful connections with both customers and employees, ultimately elevating their human experience.

Marketing Technology News: CleverTap Partners with Nexmo, the Vonage API Platform, Empowers Marketers to Communicate with Their Customers at Scale

“Deloitte Digital, SAP and Qualtrics have deep knowledge delivering both customer and employee experience solutions to clients. As human expectations have evolved, businesses – more than ever – must design experiences that start with human needs rather than customer needs in order to forge genuine connections that result in loyalty and bottom-line growth,” said Scott Mager, principal, Deloitte Consulting LLP and leader of the US advertising, marketing and commerce offering. “By collaborating with SAP and Qualtrics, we can more effectively and efficiently build and leverage connections between people, systems, data and products to create more personalized, contextual experiences at scale.”

Marketing Technology News: TransPerfect’s Tech Division Debuts Enhanced, AI-Powered Adobe Integration

Meaningfully connecting customers with brands and employees delivers a better human experience, driving engagement, acquisition and loyalty. However, to create experiences at scale, organizations need to own and control customer data to make advanced decisions and ensure seamless experience delivery. By coming together, Deloitte Digital, SAP and Qualtrics are helping businesses gather the right experience data, and then connect data between siloes. This enables them to draw conclusive, actionable insights that can then be acted upon at moments that matter.

Marketing Technology News: gyro Taps Kevin Fraser as US Head of Precision

“By bringing together operational and experiential data, we are helping organizations move beyond the ‘what’ to the ‘why’ and truly understand how their customers feel about their brand, their products and their business,” said John Torrey, chief ecosystem officer, Qualtrics. “Together with Deloitte Digital and SAP, we are accelerating the experience management category and bringing it all together on the Qualtrics XM Platform to better connect with their customers on a more personal level.”