SRAX Lux Joins SRAX Verticals Targeting Specific Audiences

Social Reality, Inc., a digital marketing and consumer data management technology company, has further enhanced its data sets with its new vertical offering; SRAX Lux brings together proprietary data through exclusive partnerships and an intelligent stack of marketing tools to target and reach luxury consumers at luxury retail stores, high-end art, music, film, fashion, and sports events, and across all consumer devices.

“We’re excited to expand our vertical product suite, which has generated significant value in the past, and launch SRAX Lux with strong partnerships,” said Christopher Miglino, CEO and Founder of SRAX. “Luxury consumers’ behaviors are quickly evolving due to everything from changing demographics and digital engagement to shifting values and priorities and new influencers. With SRAX Lux, luxury brands can engage their ideal luxury audience and stay ahead of these market shifts.”

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SRAX Lux will work with large national luxury publishers to develop its luxury shopper audience segments. These partnerships combined with the company’s unique technology gives SRAX unrivaled audience intelligence to reach and engage with America’s most affluent metropolitan consumers.

“We have established amazing partnerships with leading media brands and platforms and are taking a consumer mindful approach to the development of this vertical,” said Kristoffer Nelson, COO of SRAX. “Everything we do is informed by the BIGtoken vision, which will create huge impact in the new digital economy, and we’re thrilled to bring this powerful data set to market.”

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Social Reality, Inc. is a digital marketing and consumer data management technology company. SRAX’s technology delivers the tools to unlock data to reveal brands core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform.

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