3radical, the leader in audience engagement and earned data solutions, announced a recent project with Essilor Ltd., the world's leading ophthalmic lens manufacturer. Marketing Technology News: SalesHood and Winning by Design Launch Remote Selling Mastery Coaching Membership Specifically for its UK audience, Essilor Ltd. selected 3radical's strategic engagement solution to incentivise independent eyecare professionals to discuss and encourage purchases of recently launched Varilux Comfort Max, their new varifocal lens,…

3radical, the leader in audience engagement and earned data solutions, announces the launch of four new engagement mechanics – brain puzzle games Sudoku and Wordsearch, Matching Puzzles, and Choose Your Own Adventure. Adding to 3radical's Voco gamification software's already extensive library, these new mechanics allow organizations to configure their own branded versions of games from the most popular online game genres, creating mutual value exchanges between themselves and their customers. This gives organizations the…

3radical, the leader in audience engagement and earned data solutions, announced the signing of its newest client, Mediacorp, Singapore's national media network and largest content creator. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product Mediacorp selected 3radical's solution to drive web traffic, readership, and consumer data capture in support of the 20th anniversary of TODAY, their fully-digital, mobile-first newsroom. The strategic…

3radical, the leader in audience engagement and earned data solutions, announced that RKD Group, a leading provider of marketing and fundraising solutions for nonprofits, has become its latest Accredited Partner in North America. Using Voco technology, 3radical will deliver proprietary engagement experiences, unique to the charity landscape, specifically designed to align giving and causes based on preference data earned directly from donors. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms…

3radical, the leader in audience engagement and earned data solutions, announces a new partnership with CVM People, a provider of integrated strategy, platform delivery, and resourcing services across marketing, CX, and data. CVM People is partnering with 3radical to provide strategic gamification solutions, focusing on the earning of customer data, to their clients. These sophisticated customer interaction strategies will drive growth and loyalty by enriching the quality of engagement across sales, customer service, and…

3radical, the leader in audience engagement and earned data solutions, has appointed martech and data industry leader Rebecca Trivella (nee Liebling) as UK Sales Director and a member of the global leadership team. Rebecca joins 3radical from data science solutions provider Mango Solutions, where she held the position of Sales and Marketing Director. As a key part of 3radical's leadership team, Rebecca will lead sales efforts in the UK (United Kingdom), and help drive forward the company's value proposition globally.…

3radical, the leader in audience engagement and earned data solutions, today announced a new partnership with Blueberry Wave, an award winning, data-powered, customer engagement business. Blueberry Wave, an HH Global company, has teamed up with 3radical to answer the need for providing alternative and innovative ways for their brand customers to connect with consumers – engaging with them and earning their data as brands put directly and transparently earned data at the centre of their data strategy. The 3radical Voco…

3radical, the leader in audience engagement and earned data solutions, announces the expansion of its North American leadership team with the hiring of Josh Weiner as VP, Sales, North America, and Linda Vetter as VP, Marketing. "We are thrilled to have these two industry leaders join the 3radical team," said Michael D. Fisher, CEO at 3radical. "Their experience and drive will help propel the organization's goals and sales trajectories as we bring transformative engagement, data capture, and utilization strategies to…

3radical, the leader in audience engagement and earned data solutions, announces industry veteran Michael D. Fisher Ed.D. has been appointed CEO of the global 3radical business. With David Eldridge moving into the Chairman role, together, he and Michael will lead the company as it transforms organizations' engagement, data capture, and utilization strategies. Driven by legislation and consumer sentiment, brands must engage individuals directly and earn the right to use their data. 3radical's Voco platform is critical in…

Fisher to lead 3radical 'Earned Data' drive in North America 3radical, developer of the Voco audience engagement platform, today announced the appointment of Michael D. Fisher, Ed.D. to its Executive Board of Directors. In addition to these responsibilities, Fisher will be spearheading 3radical's expansion into North America, based on the company's unique ability to help brands collect fully-permissioned 'earned data' from customers. Fisher will once again join forces with 3radical CEO, David Eldridge. The two worked…

Enables Third Parties to Integrate Their Own Interactive Digital Mechanics into Voco's ­­Audience Engagement Capabilities 3radical, developer of the Voco audience engagement platform, is launching its Content Hosting Interface, enabling its customers and third-party agencies to develop and integrate their own interactive digital mechanics into the Voco platform. This new capability, which is available immediately on Voco instances worldwide, is part of 3radical's commitment to creating an open and flexible platform that…

Automatically identify and analyze insights from customers asking questions on Quora, the leading Q&A platform with more than 300 million monthly active users Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced an integration with Quora and Sprinklr’s Modern Research product that helps brands proactively reduce brand risk, build brand awareness and enhance customer engagement. Sprinklr is now the first and only enterprise software platform to offer brands full access to 11…

3radical, the leader in audience engagement and earned data solutions, announces the launch of its new consumer research report, "The Struggle is Real: Adapting the Online Experience to Fit Today's Consumer's Needs." This report gives marketers a better understanding of the consumer experience so they can improve satisfaction and better navigate the rapidly changing consumer landscape beyond 2020. Brands are falling short in the eyes of consumers, according to the research spanning three continents conducted by 3radical…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 3radical (Customer Engagement), SalesHood (Sales Enablement), Agora (Customer Experience), netsapiens (Unified Communications), and ZetaDisplay (Content Management System). 3radical Wins Contract with Mediacorp 3radical, the leader in audience engagement and earned data solutions, announced the signing of its newest client, Mediacorp, Singapore’s national media network and largest…

AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends real-world brand ads into gameplay across PC, console, and mobile games, while offering advertisers comprehensive ad viewability and programmatic…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Fabric (E-commerce), Conversica (Intelligent Assistants), RingCentral (Unified Communications), 3radical (Customer Experience), and Gong (Sales Intelligence). Fabric Launches Headless Commerce Platform with $9.5 Million in Seed Funding Fabric, a headless commerce platform purpose-built for growth, launched its cloud-native experience and commerce product suite and announced $9.5…

Nostalgia Tops Age Old Ad Traditions as Tesco’s Centenary Christmas Ad Tops This Year’s TV Ad Rankings Tesco claims top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the most with consumers beyond the initial premiere. This year’s analysis included 235,870 engagements with public social media posts across Facebook and Twitter between 30th November and 8th December. Tesco’s TV ad spots…

The OvareGroup, a Louisville-based media and marketing communications company, tannounced several strategic business moves designed to strengthen its portfolio of services, expand its geographic footprint, and propel its growth as a marketing services company. The OvareGroup is a holding company created in May 2019 and is led by executive chairman Jerry Preyss. With today's announcements, the OvareGroup operates six subsidiary media and marketing agencies, including Scoppechio,…

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region. Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns. Despite most sales not officially beginning until Friday, this year's results show that promotions extended beyond Black Friday. Consumers began shopping early with…

Leading International Mobile Video Ad Provider and Regional Marketing Expert Will Bring New Digital Channels and Creative Executions to Brands and Agencies in the Country AdColony, the in-app marketplace for brands, and Digital Commons are pleased to announce a partnership to offer AdColony’s award-winning mobile ads to advertisers in New Zealand. The agreement brings together AdColony’s award-winning Instant-Play™, Aurora™ HD Video and Playables technology and Digital Commons’ reach and expertise in the growing mobile…