3radical and RKD Group Partner to Inspire Donor Advocacy

3radical, the leader in audience engagement and earned data solutions, announced that RKD Group, a leading provider of marketing and fundraising solutions for nonprofits, has become its latest Accredited Partner in North America. Using Voco technology, 3radical will deliver proprietary engagement experiences, unique to the charity landscape, specifically designed to align giving and causes based on preference data earned directly from donors.

Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

Built to scale, 3radical’s permission-based digital engagement experiences accommodate the needs of both large enterprise charitable organizations, as well as smaller local chapters, in their efforts to build trust and earn preference and intent data from their constituents across North America. These always-on engagement solutions allow for the tailoring of giving and fundraising campaigns by implementing virtual strategies not tied to specific physical events, activities, or seasons, thereby keeping nonprofits continuously connected and communicating with donors.

Marketing Technology News: Yotpo Study: Holiday Shopping Habits of Homebound Consumers in the US and UK

“This year has propelled digital adoption for donors and digital transformation for nonprofits,” said Amanda Wasson, Executive Vice President at RKD Group. “Our partnership with 3radical will enable deeper connection between donors and the causes they support, aligning donor sentiment and preferences. Together, we will provide professional services and tech advancements that encourage lasting, trusted relationships between them and their donors.”

Michael D. Fisher, CEO at 3radical, added: “RKD Group understands that earned data is fundamental to the operational value of its nonprofit clients. Transparently obtained data allows for deeper levels of engagement that help charities achieve a more lasting impact with their donors and further drives an aligned sense of purpose and responsibility.”

Marketing Technology News: RollWorks and Sendoso Launch Partnership