AUDIENCEX Announces Executive Team Expansion and Multi-Million Dollar Investment To Drive Continued Growth

Industry Veteran Brian Ko joins company as Chief Commercial Officer AUDIENCEX, the largest independent trading desk built for performance marketers, announced that industry veteran Brian Ko has joined their executive team as Chief Commercial Officer. In his new position, Brian will play a key role at AUDIENCEX, overseeing the Sales, Strategy, Client Services, and Marketing teams. This hire comes on the heels of AUDIENCEX’s announcement of a multi-million dollar investment from Decathlon Capital Partners to drive…

AUDIENCEX Ranks #162 on Deloitte’s 2019 Technology Fast 500 of Fastest Growing Companies in North America

Attributes 709% Revenue Growth to Full-Funnel Digital Performance Solutions as well as High-Impact Creative for Brands and Agencies AUDIENCEX  announced it ranked 162 on Deloitte’s 2019 Technology Fast 500, a ranking of the 500 fastest growing tech companies in North America. AUDIENCEX grew 709% in the last three years. AUDIENCEX works to streamline the complex world of digital marketing for marketers and agencies through a unified and transparent approach to omnichannel marketing campaigns, designed to reach target…

MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX

"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time is becoming a reality." Tell us about your role and journey into technology. What inspired you to start AudienceX? I’ve always been an entrepreneur, and so I have a keen appreciation for the challenges facing burgeoning brands. More often than not, challengers simply don’t have access to the same tools and capabilities as the established brands they’re looking to disrupt. That’s why we formed AUDIENCEX with…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

AUDIENCEX Continues Momentum with 300% Revenue Growth and Strategic Leadership Appointments

The largest global independent trading desk welcomes new C-Suite executives Andy Vogel and Ryan Carhart to support further expansion AUDIENCEX, the largest global independent trading desk built for performance marketers, announced it has experienced record growth, including doubling its business in under 12 months, the addition of over 150 new clients and revenue for the current quarter increasing more than 300% YOY. To support this rapid business growth, the company has announced several executive-level hires, with the…

Zeta Global and AUDIENCEX Enter Into Strategic Partnership

Partnership Focused on the High Growth SME Market AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced a strategic  partnership, effective immediately, with Zeta Global, the data-driven marketing technology company that helps brands acquire, retain and grow customer relationships. Under the terms of the partnership, AUDIENCEX will assume certain small to medium-sized enterprise (SME) business operations of Zeta’s programmatic platform. The news comes on the…

AUDIENCEX and Marin Software Strike Exclusive Partnership to Elevate Cross-Channel Advertising for the Mid-Market

AUDIENCEX, a leading provider of digital marketing solutions for mid-market businesses, announced an exclusive partnership with Marin Software, a global leader in ad management solutions for performance-driven advertisers and agencies. Under the terms of the partnership, AUDIENCEX becomes the official provider of the MarinOne platform for mid-market brands and agencies. MarinOne unifies search, social, and eCommerce advertising within a single platform, enabling advertisers to maximize the results of their digital campaigns…

AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology

Marketers Can Now Build Sustainable, Brand-Safe Omnichannel Campaigns on Their Own AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses,  announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States. For the past five…

TechBytes with Barbie Koelker, VP Marketing at DISQO

Could you tell us about your role and the team/technology you handle at DISQO? I lead the Brand Marketing efforts for DISQO, a rapidly growing consumer-first insights platform that is moving market research forward. While DISQO helps marketers and researchers-tune in and listen to audience opinions and behaviors, I serve as a microphone: defining our voice, crafting our story, and otherwise driving discovery by shining a spotlight on the amazing solutions we offer — and the people who make it possible. As I would…

Brands Can Bring down Walled Gardens, but Only If They Want To

Don’t underestimate the clout of unified advertiser pressure Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic castles of Britain or conjured scenes in our minds from Frances Hodgson Burnett’s classic English children's novel, “Secret Garden.” Today, the ad industry paints a very different picture of walled gardens, otherwise known as closed ecosystems, and laments about the lack of transparency in a place where platform owners have…

Eggplant Expands Test Automation Across Entire Lifecycle

Low Code Tooling to Accelerate Usability and Speed of Automation; Incorporating Automated Accessibility Testing Eggplant, the digital experience specialist, announced the latest enhancements to its Digital Automation Intelligence (DAI) Suite. The additions build on Eggplant’s proven ability to automate every aspect of the testing lifecycle through AI, machine learning, and analytics. Eggplant’s DAI Suite is the first AI-driven test automation solution that is delivering continuous intelligent test automation focused on…

P&G’s Marc Pritchard and Brand Leaders from Taco Bell and LEGO Take on the Future of Advertising, Platforms and Purpose at Wake up with…

“Advertising will not exist in the future” Mark Pritchard, Chief Brand Officer, P&G  “Purpose isn't just about interesting ads that have a point of view” Julia Goldin, Global Chief Marketing Officer, LEGO “Great value has purpose” Marisa Thalberg, Global Chief Brand Officer, Taco Bell The Economist Group (TEG) has returned to the Cannes Lions International Festival of Creativity with a programme of engaging debate and discussion led by The Economist journalists. In its third daily Wake Up With The Economist At…

1WorldSync Recognizes Leaders in Product Information and Global Content Distribution Through the 2019 Power of 1 Awards

GE Appliances, PepsiCo Inc. and Sazerac Company Inc honored for industry leadership and impact on their trading partner community 1WorldSync, the leading provider of product content solutions, announced the recipients of the 2019 Power of 1 Awards during the 2019 Annual Group, co-located with GS1 Connect in Denver. Recipients are rewarded for their market leadership, innovation and their focus on quality and completeness of product content. The 1WorldSync Power of 1 Awards are given to organizations that have had a…

Facebook Storyteller Awards at Cannes: Smartly.io Wins 1st Place in Two Categories

Campaigns for Sephora and Hopper take home the prizes in "Best in Retail" and "Best in Travel" Smartly.io, a leading creative and paid social automation platform, was named a winner of two Facebook Storyteller Awards which were announced at the Facebook Beach during the Cannes Lions International Festival of Creativity. Facebook Storyteller Awards celebrate the best execution of creative ideas for the mobile-first Stories format. The Smartly.io award wins include a campaign from beauty giant, Sephora (Southeast Asia),…

Journalists Worldwide Trust Earned Media Coverage to Drive Brand Reputation

Twitter Named Most Influential Social Platform Ogilvy announced the findings of its 2019 Global Media Influence Survey at the Cannes Lions Festival of Creativity, which revealed that corporate announcements such as financial reporting, CSR initiatives and strategic business decisions are most influential in shaping earned media coverage and driving brand reputation worldwide. The survey of more than 300 journalists found that these tactics in isolation significantly outweigh the power of third-party endorsements such as…

Text IQ Raises $12.6 Million Series A to Advance AI Platform for Identifying Sensitive Information

Funding from FirstMark Capital and Sierra Ventures Will Support Expansion of Sales, Marketing, and R&D Efforts, as well as Entry into New Markets and Geographies Text IQ, a leading provider of AI solutions for identifying sensitive information, today announced it has raised a $12.6 Million Series A led by FirstMark Capital with Sierra Ventures. The funding will help the company accelerate its expansion into enterprise compliance and privacy. The Text IQ suite of AI solutions leverages the latest in unsupervised…

Fluent, Inc. Announces Signing of Definitive Agreement to Acquire AdParlor

The acquisition will expand Fluent’s Managed Media Buying, Creative Services, and Campaign Execution Platform Fluent, Inc., a leading data-driven performance marketing company announced the signing of a definitive agreement to acquire substantially all of the assets of AdParlor Holdings, Inc. and certain of its subsidiaries (collectively, “AdParlor”), a digital advertising solution for social media buying. “I am thrilled to welcome Evan Conway and the AdParlor team,” said Ryan Schulke, CEO of Fluent. “The combination of…

New Industry Report Reveals Journey Management Unites Sales, Marketing, Service and IT at Leading Brands Globally

Kitewheel’s 2019 State of the Customer Journey report points to steadily increasing adoption by companies of all sizes in both B2B and B2C, across the entire customer lifecycle, in support of improved customer experience Kitewheel, the provider of the world’s leading customer journey platform, announced the 2019 release of its annual State of the Customer Journey report. Based on almost 5 billion customer journey interactions in 2018 alone and more than 10 billion since 2014, the report reveals that business enterprises in…

Publicis Sapient Announces John Maeda as Chief Experience Officer

Publicis Sapient, the digital business transformation hub of Publicis Groupe, has announced the appointment of John Maeda as Chief Experience Officer. The selection of Maeda, one of the world's creative leaders of computational design - the convergence of design and technology - signals Publicis Sapient's ongoing commitment to pushing the boundaries of how businesses create exponential value for their customers and markets. "John Maeda is one of the most extraordinary design and…

Cerebri AI named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner

Cerebri AI, announced that it has been selected by Gartner, Inc. as a ‘2019 Cool Vendor for Artificial Intelligence for Customer Analytics’, a new category created by Gartner this year that recognizes the explosive impact AI can have in understanding customers at scale. Cerebri AI, an enterprise software start-up that uses patented AI to measure a customer’s commitment to a brand, that for first time can be used directly to drive financial results via a recommended series of action(s) tailored to each customer. Examining …