Zemanta, the industry's leading programmatic native advertising DSP, announced the next generation of Autopilot, the platform’s automation engine. Autopilot optimizes for the most optimal price possible to reach specific goals while hitting marketer’s daily budgets. Early testing results of the new Autopilot include 168x faster discovery phase, up to 2x lower average Cost-Per-Click (CPC), and up to 60% higher Click-Through Rate (CTR). Autopilot is the core automation engine that powers Zemanta campaigns. Zemanta developed a…

Now Machine Learning is Accessible to More Users Domo announced new capabilities in the Domo Business Cloud, including automatic machine learning (AutoML), recommended actions, and drag-and-drop predictive model deployment through support for Amazon SageMaker Autopilot. Amazon SageMaker Autopilot is an Amazon Web Services (AWS) solution that automatically trains and tunes ML models based on data provided by a customer. Companies can now use their data in Domo as input into Amazon SageMaker Autopilot and automatically create…

Acquisition of New Mobile Technology Developed by Trilibis Helps Power Self-Driving SEO BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Autopilot and the deployment of the industry's first self-driving SEO technology. Made possible through a series of technology investments and targeted acquisitions, marketers can now auto-optimize mobile and fully automate the most critical and time-consuming of SEO tasks. BrightEdge Autopilot | Self-Driving SEO…

By Relying on Twilio Autopilot to Handle the Complex Details That Typically Lead to Bad, Automated Customer Experiences, Developers Can Now Deliver an Omnichannel Self-Service Option to Customers at Scale Twilio, the leading communications platform, announced Twilio Autopilot, the first fully programmable, conversational AI platform for building custom bots, IVRs and home assistant apps. Consumers want a quick, self-service option when interacting with businesses but are often frustrated when that experience does not…

Teams at Typeform and Microsoft Have Seen Dramatic Improvements in Collaboration and Communication During Beta Period Autopilot, the marketing automation software company, announced the launch of a world-first collaboration feature, Annotate and Collaborate. The feature enables marketing teams to collaborate just as they would in Google Docs to design multi-channel customer journeys. Annotate and Collaborate provides additional functionality to Autopilot’s visual canvas.  Teams across organizations can now work on…

Convertize Autopilot Mode Automatically Allocates Traffic to the Better-Performing Variant in an A/B Test Convertize, a recognized digital consulting agency that specializes in Conversion Rate Optimisation, has announced its latest feature - Autopilot Mode. Based on a new algorithm devised for their A/B Testing and Notifications platform, Autopilot Mode automatically allocates traffic to the better-performing variant in an A/B test. Read Also: Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad A/B…

Sales is one of the most important departments of an organization. In recent years, automation of sales processes and sales force operations have garnered massive attention from global organizations looking to accelerate their digital transformations. Together with IT, Business Analytics, Data management, and Marketing Automation, Salesforce Automation shall form the crux of business continuity in 2021. However, Sales still lags when it comes to adapting and utilizing automation to its fullest extent. In fact, it ranks…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Cisco (Customer Experience), ProProfs (CRM), Sitecore (Experience Management), GetAccept (Sales Enablement), and Amdocs (Digital Experience). Cisco To Acquire IMImobile Cisco and IMImobile PLC announced that they have reached an agreement on the terms of a recommended cash offer pursuant to which Cisco will pay 595 pence per share in exchange for each share of IMImobile, or an…

GetAccept, the all-in-one sales platform, has raised $20 million in Series B funding, led by Bessemer Venture Partners, as the company expands its platform to help SMBs close more deals. In remote working times, more than ever, businesses are refining their digital sales process. GetAccept has put sales engagement on autopilot, creating the future of sales. In 2019 the company raised a $7 million Series A funding round led by DN Capital, with participation from BootstrapLabs, Y Combinator, and a number of Spotify's early…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zemanta, Clear Ads, Samsung Ads Europe, Patter89, to IAA. Zemanta Debuts Next Generation of Autopilot  Zemanta, the industry’s leading programmatic native advertising DSP, announced the next generation of Autopilot, the platform’s automation engine. Autopilot optimizes for the most optimal price possible to reach specific goals while hitting marketer’s daily budgets. Early testing…

Metadata.io, the autonomous demand generation platform, announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. This surpasses…

Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space Metadata.io, the autonomous demand generation platform, announced it raised $6.5M in an oversubscribed Series A round, led by Resolute Ventures. There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. In addition, over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc)…

SugarCRM Delivers Next Frontier in Customer Experience: The Power to Drive Business Predictability and Performance with Acquisition of Node Inc.

Neo4j Aura for GCP Enables Rapid Development of High-Performance, Graph-Powered Applications in the Cloud Neo4j, the leader in graph technology, announced that Neo4j Aura for Google Cloud Platform is now available as a fully integrated graph database service on the Google Cloud Marketplace. Cloud-native and built specifically for data relationships, Neo4j Aura™ is the simplest way to deploy, manage and scale a graph database. Since its launch, Neo4j Aura customers have built over one thousand powerful applications,…

 IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced the launch of BrandGraph® Pulse for Microsoft Teams. BrandGraph Pulse allows users to monitor the social media content mentioning any brand entity found in the platform. Powered by IZEA’s proprietary content classification engine and social content dataset, BrandGraph Pulse surfaces insights about brands and delivers daily or weekly activity digests directly to the user via a…

ZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced the launch of BrandGraph® Pulse. BrandGraph Pulse is a new feature that allows users to monitor the social media content mentioning any brand entity found in the platform. Powered by IZEA’s proprietary content classification engine and social content dataset, BrandGraph Pulse surfaces insights about brands and delivers daily or weekly activity digests directly to the user via a…

As sales and service efforts recover, dealers need to accelerate their marketing and sales strategies – Outsell’s platform can help Outsell, which offers the only Virtual Customer Engagement platform for the automotive industry, launched new packages, using Artificial Intelligence and automation, to stimulate automotive dealers’ sales and service revenue at reduced contract costs, including promoting online channels. Results for Outsell’s packaged solutions are guaranteed, tied to a dealer’s linked sales and Repair Orders…

3 Tips for Innovating in a Time of Crisis "If there ever were a time to pay attention to the 'consumer on the couch,' it is right now," says Tyler Horsley. Horsley is a digital entrepreneur and CEO of Nuclear Networking, a Denver-based digital marketing agency serving the needs of multiple Pepsi-Cola divisions and Quicksilver Scientific. Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus "All business is witnessing collective global…

Leading Asia-Pacific marketing technology platform Flaunter has announced its expansion into the US as well as new verticals, adding several trillion dollars to its addressable market. The venture-backed company has already signed several US accounts in response to inbound demand. Marketing Technology News: IAB Names David Cohen President Flaunter is used by brands like West Elm, Nautica, MAC Cosmetics and ASOS to effortlessly scale their PR efforts while accessing powerful data. By automating traditionally manual…

Portworx enhances enterprise readiness of data services running on Google Cloud's Anthos earning "Works with Anthos" qualification Portworx, the container storage and data management company, announced qualification of its Portworx Enterprise platform under Google Cloud's new Anthos Ready Storage Initiative for Anthos running on-premises. Portworx Enterprise is now available for Anthos running on-premises via Google Cloud Marketplace. Portworx Enterprise addresses some of the most common challenges associated with…