BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19

Acquisition of New Mobile Technology Developed by Trilibis Helps Power Self-Driving SEO BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Autopilot and the deployment of the industry's first self-driving SEO technology. Made possible through a series of technology investments and targeted acquisitions, marketers can now auto-optimize mobile and fully automate the most critical and time-consuming of SEO tasks. BrightEdge Autopilot | Self-Driving SEO…

Twilio Announces Autopilot, Enabling Millions of Developers to Build Omnichannel Bot Experiences That Don’t Suck

By Relying on Twilio Autopilot to Handle the Complex Details That Typically Lead to Bad, Automated Customer Experiences, Developers Can Now Deliver an Omnichannel Self-Service Option to Customers at Scale Twilio, the leading communications platform, announced Twilio Autopilot, the first fully programmable, conversational AI platform for building custom bots, IVRs and home assistant apps. Consumers want a quick, self-service option when interacting with businesses but are often frustrated when that experience does not…

Autopilot Introduces World-First Collaboration Software, Annotate and Collaborate, Bringing Google Docs-Like Experience to Marketing Teams

Teams at Typeform and Microsoft Have Seen Dramatic Improvements in Collaboration and Communication During Beta Period Autopilot, the marketing automation software company, announced the launch of a world-first collaboration feature, Annotate and Collaborate. The feature enables marketing teams to collaborate just as they would in Google Docs to design multi-channel customer journeys. Annotate and Collaborate provides additional functionality to Autopilot’s visual canvas.  Teams across organizations can now work on…

Convertize Unveils Autopilot Mode to Boost Website Traffic

Convertize Autopilot Mode Automatically Allocates Traffic to the Better-Performing Variant in an A/B Test Convertize, a recognized digital consulting agency that specializes in Conversion Rate Optimisation, has announced its latest feature - Autopilot Mode. Based on a new algorithm devised for their A/B Testing and Notifications platform, Autopilot Mode automatically allocates traffic to the better-performing variant in an A/B test. Read Also: Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad A/B…

Metadata.io is the Number One Account-Based Execution Software for ROI According to G2 Winter 2020 Report

Customer Feedback Shows Metadata's ROI Payback Period Is 2x-3x Faster Than the Competition With an Average Payback Period of Only Seven Months  Metadata.io, the AI-powered marketing operations platform, has emerged as a high performer in the G2 Winter 2020 Grid® Report for Account-Based Execution. Additionally, of all the account-based execution contenders, Metadata secured the highest "results" score in G2's Winter 2020 Results Index for Account-Based Execution. The score is sourced from actual customer feedback and…

Big Data: Size Matters

In simple words, we tell what Big Data is, where it is used, who and how works with it. The term Big Data is more than ten years old, but there is still a lot of confusion around it. We are available to talk about what “Big Data” is, where it comes from and where it is used, who the data analysts are and what they do. Three Signs of Big Data Traditionally, Big Data is characterized by three attributes (the so-called VVV rule): Volume. The term Big Data implies a large amount of information (terabytes and…

Neurocreativity Gives Brands an Emotional, Competitive Edge

Sensational imagery has the power to move people and inspire brand devotion – especially when it has an emotional hook. Emotions travel five times faster than rational thought, according to a recent BBC interview with the marketing agency Lida. Ultimately, we feel first and then we think, which can have a huge impact on purchase decisions and overall campaign success. By engaging audiences on a deeply emotional level, Saddington Baynes has helped create hugely impactful campaigns for Honda, Jo Malone London, Asics, and other…

How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale. Those eCommerce websites that shapeshift according to each visitor’s preferences are going to win at Digital Marketing in 2020. But what does that mean? Each touchpoint has to adapt to visitors’…

Metadata.io Secures Third Patent for Groundbreaking AI-Powered Marketing Operations Platform

Metadata Platform Transforms Marketing Operations by Automatically Optimizing Campaigns at a Scale Humanly Impossible and Delivering Predictable Pipeline Metadata.io, the AI-powered marketing operations platform, announced that the United States Patent and Trademark Office (USPTO) has approved patent application No.16/395,130, entitled "Methods and Systems for Targeted B2B Advertising Campaigns Generation Using and AI Recommendation Engine." The patent covers Metadata's AI-powered technology that leverages experimentation…

MarTech Interview with Mark Goldspink, CEO at The ai Corporation

"Using the latest ML technology, it is now possible to create customer churn algorithms based on historical data; which, when applied to real-time data, can help predict which customers pose a churn risk." Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics? It is well documented how AI/Machine Learning has been used over the past 30 years to help financial institutions prevent fraud on consumer credit cards. The reason why this was a particularly good use case…

Pathfinder, the AI That Does Marketing for Humans, Just Launched on Shopify

London-Based Startup AIMS to Democratize E-Commerce with the World's First Digital Marketing Employee Starting an e-commerce business is easy. Making it a success is hard. The days of cheap digital advertising are over and merchants need experienced marketing teams and big budgets to compete. Unfortunately, this tips the scales in favor of the enterprise and makes it difficult for the current generation of entrepreneurs to compete. That's where Pathfinder comes in. Pathfinder helps small merchants get ahead by…

Marketing Automation vs Augmentation

Applications of Artificial Intelligence and Machine Learning have proliferated across nearly every industry in recent years, and rightfully so. The technology has come a long way in a relatively short period of time, and its utility is now being appreciated in realms where AI and Machine Learning were never considered before. However, along with this advancement has come a growing concern: What if the technology makes the wrong decision? What if we’re unaware of the long-term consequences of handing decisions over to…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

Snappy Kraken Named ‘Best Overall Content Marketing Company’ in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that it has been selected as the winner of the "Best Overall Content Marketing Company" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising…

Signpost Raises $52 Million To Arm Main Street With Automated Marketing Technology

New Financing Led by HighBar Partners with Participation from Bank of Montreal, Georgian Partners, Spark Capital Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, announced that it has raised $52 million in late-stage financing from HighBar Partners and BMO Bank of Montreal with participation from previous investors Georgian Partners and Spark Capital. The new investment will let Signpost scale its footprint and extend its leadership in technology for local…

Signpost Raises $52 Million To Arm Main Street With Automated Marketing Technology

New Financing Led by HighBar Partners with Participation from Bank of Montreal, Georgian Partners, Spark Capital Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, announced that it has raised $52 million in late-stage financing from HighBar Partners and BMO Bank of Montreal with participation from previous investors Georgian Partners and Spark Capital. The new investment will let Signpost scale its footprint and extend its leadership in technology for local…

MarTech Interview with Robert Vis, CEO at MessageBird

"AI is particularly interesting when it comes to the intersection of Cloud Communications and the Internet of Things. " Tell us about your role and journey into Technology. What inspired you to start MessageBird? MessageBird itself was a big idea that started small, with just a handful of people in a garage along a canal in Amsterdam. Before founding MessageBird in 2011, I ran a company called ZayPay—a payments platform that enabled users to pay for virtual goods through their mobile phone bills in more than 50 countries.…

MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

Salesforce Ventures Introduces $50 Million Australia Trailblazer Fund

New, Dedicated Fund Will Empower Australian Startups to Scale, Invest in Innovation and Drive Customer Success Salesforce, the global leader in CRM, announced that Salesforce Ventures, the company's global corporate investment group, has launched the Australia Trailblazer Fund, a new $50 million fund to empower Australian startups in the Salesforce ecosystem. With this new fund, Salesforce Ventures deepens its commitment to the region by investing in local innovation and inspiring Australian entrepreneurs to create next…

Snappy Kraken Kills Canned Content, Launches Exclusive Content Rights for Advisors

The Automated Marketing Platform for Advisors Now Offers Exclusive Content Plus Personalization Features The days of advisors pushing out the same monotonous canned content as the advisor down the street are over. Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced the launch of customizable content that locks out competitors from using the same content. With the purchase of a Snappy Kraken subscription, advisors gain exclusive content and…