With Kibo Personalization, the leading UK plumbing and heating distributor moves beyond generic homepage with real-time, persona-driven experiences Kibo, the leader in unified commerce, today announced that Wolseley, a…
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How to Deliver Personalized B2B Buyer Journeys at Scale will feature a panel of experts discussing how marketeers can move buyers from one stage of the journey to the next, effectively and at scale. The panel webinar, hosted by author…
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Partnership harnesses intent and predictive data with personalized experiences and sales orchestration to enable integrated, omnichannel campaigns across the entire buyer journey Folloze and 6sense today announced a technology…
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Customers using Bombora’s Company Surge intent signals are enjoying even more precise results thanks to a major advancement, the company announced . Human evaluation of the company’s new BERT-based B2B Topic Classifier shows a 26%…
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NetLine Corporation unveiled its Intent Discovery solution; the company's latest product designed to provide deeper insight into in-market behavior at the buyer-level. By offering marketers dramatic scale beyond the limitations of their own…
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Sendoso Becomes Cameo’s First B2B Partnership, Enabling Revenue-Driving Teams to Connect with Hard-to-Reach Customers by Delivering Personalized Experiences from their Favorite Pop Culture Icons and Athletes Sendoso, the leading Sending…
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Empowering B2B marketers to optimize pipeline and revenue growth through better analytics CaliberMind, a B2B Marketing Intelligence Software, announced a $2.0M seed round extension led by Newark Venture Partners and Falmouth Ventures.…
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Buyers Want Vendors That Offer Digital Purchasing and Personalized Pricing Through Self-Serve Channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its recent survey on…
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The report breaks down the evolving B2B commerce landscape, and how salespeople and technology can most effectively work together to counter the effects of market uncertainty Avionos, which designs and implements digital commerce and…
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A new survey of B2B buyers finds they value transparent information about cost (25%) as the most important characteristic of a B2B company's website. Companies offering B2B services and software should prioritize building trust with…
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New Global Study Explores Untapped Opportunity for Growth in the B2B Market by Putting Customer Experiences First A global study released by Accenture Interactive at the annual B2B Online conference highlights urgency for B2B leaders to…
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Respondents also value self-service and fast responses to quote requests PROS, a leading provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its global survey of more than 1,000…
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The Company’s Flagship Product Surge Will Now Extend Its Data Insights to Provide Historical Data of Up to 18 Months Bombora’s platform provides the B2B Marketing Community with rich insights about buyers that are willing to buy business…
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Conversational Marketing Leader Unveils New Technology That Gives Businesses All of the Information They Need to Provide a World-Class Buying Experience to Every Website Visitor -- Without Relying on Lead Forms Drift, the world’s leading…
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Sixty-eight percent of B2B marketers prioritize content marketing as a top tactic to engage decision makers and 55% find measuring success their number one content marketing challenge, followed by driving traffic to content. (Informa Engage…
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The survey examined how B2B companies adapted to increased competition and accelerated market forces when in-person events were canceled B2B growth agency, Ironpaper, has released the results of their survey, "The Digital…
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New research identifies opportunities and challenges for frontline marketing teams as they become the architects of end-to-end buyer journeys In the wake of COVID-19, B2B firms are doubling down on buyer experience…
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MetaCX Integration Hub, Phase 1 of Three-Part Plan, Offers Integration With Over 200 SaaS Tools and Data Sources To Enrich Joint Success Planning and Customer Collaboration MetaCX, the pioneer in a new outcomes-based approach for achieving…
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Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent…
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At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today…
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