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2020 Mobile Tech Prediction: NFC Replaces Barcode Scanners at Events

Even if you have never heard of NFC, Near-field Communication, I guarantee you’ve experienced it. NFC is a technology that allows devices to exchange information by placing them next to one another. Smartphones use NFC to pass photos, contacts, or any other specified data between NFC-enabled devices.  It’s a simple, easy technology we use on a daily basis without realizing it.  Case in point:  Simply tap the pad on your hotel bedroom door to open it, jump on public transport after tapping the entry to a barrier; and even now…

STRATACACHE Announces Acquisition of X2O Media from Barco

X2O Media Secured Top Tier Customers in John Deere, Verizon, Fox News and Accenture STRATACACHE announces it has acquired Montréal-based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O. After its acquisition in 2014, X2O became part of Barco's Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top-tier customers including John Deere,…

OMNIQ Corp. Launches Robust E-Commerce Platform

Expected to broaden customer base to include smaller companies in addition to its current base of mostly Fortune 500 firms B2B e-commerce site allows customers to directly purchase cutting edge data collection, rugged handheld computers and mobile peripheral equipment from the most trusted brands with support from OMNIQ’s experienced experts Company anticipates that small and mid-size businesses represent a significant segment of the market and expects to generate growth over the Company’s $52 million in sales for the…

FollowAnalytics Inks Strategic Deal With Microsoft

In order to accelerate its mobile app building service, FollowAnalytics has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. FollowAnalytics, a San Francisco-based mobile app builder with analytics and engagement features, has posted record growth in the past two months as the company rides the wave of a 336% increase in mobile app development in the U.S. 2020 is expected to be the company's most profitable year since it was founded in 201 The COVID-19…

Apptricity Launches New Mobile Application

New application for iOS and Android provides end-to-end asset management solution in the field Apptricity is pleased to announce the launch of their new mobile application, “Apptricity Mobile Asset Tracking.” This new application, the first in the Asset Tracking industry, combines barcode, Bluetooth and RFID scanning within a mobile platform. Apptricity combined the best features of Apptricity RFID Mobile and Apptricity Pinpoint and integrated those features with more RFID guns providing the end-user an enhanced user…

Real Asset Management (RAM) Signs Agreement With LifeArc to Provide Asset Tracking Software

RAM, an MRI Software Company, is pleased to announce that LifeArc, an independent medical charity has implemented its asset management and tracking software in a drive to efficiently track its assets using barcode scanning technology whilst providing the finance team with the data required to evaluate the insurable risk and depreciation. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer The new system will be used to track its 2,000+ assets which are currently spread across two…

What’s in a Face? The Challenges and Rewards of AI-Fueled Facial Recognition

As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with a lot of new technologies, it’s taking time to really get traction. We recently added facial recognition to open the Zuant app when scanning badges at tradeshows so you’re not constantly fiddling around looking for or trying to remember your password. It’s a great timesaver, as remembering/inputting passwords are huge irritations in our digital world. I’m a big fan of Dashlane,…

TEKLYNX Awarded 2020 Stevie® for Historic Customer Service Achievements

TEKLYNX International, the world’s leading barcode and RFID labeling software developer and solutions provider, announced the TEKLYNX Customer Support Center was awarded a Silver Stevie® for its notable customer service achievements in the 14th annual Stevie® Awards for Sales & Customer Service. This is the third consecutive Stevie Awards win for the TEKLYNX Customer Service Department, which consistently strives to raise the level of service and support for its customers in order to help global brands Barcode…

ScanSource Announces Intelisys Executive Leadership Additions

Intelisys’ Success Spurs Investment in Channel Expansion ScanSource, Inc., a leading global provider of technology products and solutions, announced additional steps it has taken to further invest in the Intelisys business. New executive leadership appointments allow for the accelerated integration of the business and the expansion of resources to drive continued growth. In support of this, Mark Morgan has been appointed President, and Paul Constantine has been named Executive Vice President of Supplier Services. Mike…

Konica Minolta Extends Alliance with M-Files to Bring Intelligent Information Management to the Entire European Market

Alliance will enable users to benefit from Konica Minolta's existing document management solutions, strengthened by the M-Files next generation intelligent information management platform M-Files Corporation, the intelligent information management company, announced a strengthened technology alliance with Konica Minolta, a global leader in document management. After initial successes in 14 European countries, the two companies have widened their alliance to bring their intelligent information management solution to the…

Advertising Reporting Comes Of Age

Strategus Labs Aggregates First Full-Strength OTT/CTV Attribution Suite Ad-tech managed services platform Strategus announced that its Labs Division has tested, vetted and combined state-of-the-art data and location solutions into the first full-strength suite of attribution reporting tools for Connected Television advertisers. Despite viewers' relentless cable/satellite cord-cutting in favor of Over-the-Top digital streaming, CTV has not, until now, adequately addressed advertisers' most important question: Who saw…

Samsung Showcases Innovative Retail Solutions to Reinvent the Customer Experience at NRF 2020

Samsung Continues to Transform the Shopping Experience for Brick-and-Mortar Retailers with Display, Mobile and Behavior-Sensing Solutions At this year’s National Retail Federation (NRF): Retail’s Big Show, Samsung Electronics America, Inc. is featuring its latest retail innovations to help brick-and-mortar retailers reinvent the in-store experience for customers. Powered by its latest display solutions, mobile devices, and behavior-sensing technologies, Samsung along with partners, are spotlighting solutions that provide…

2020 Outlook: Blackhawk Network CEO and President Previews the New Ways Shoppers Want to Pay In-Store

Talbott Roche Shares New Shopper Research at NRF 2020: Retail's Big Show Blackhawk Network CEO and President Talbott Roche will share new research on shopper preferences for payment methods and how retailers can close the physical and digital gap. Roche will present these findings at NRF 2020: Retail's Big Show in New York City on Monday, January 13. "Mobile wallet adoption is on the rise and can generate nearly $190 billion in transaction value in the U.S. by 20211, but there is still a disconnect between digital…

Elo Showcases Unified Architecture for Points of Sale and Interactive Retail Technology Solutions at NRF 2020

Elo will feature the latest Retail Technology, along with its wide selection of interactive solutions for creating experiential shopper journeys in-store, at NRF 2020. Elo, a leading global provider of interactive retail solutions, announced exciting additions to its lineup of point-of-sale, self-service, BOPIS and in-store fulfillment solutions, including the new Windows-based EloPOS™ Pack compute platform and two additional display options for EloPOS systems. These additions provide Windows/Intel customers the same…

Vuzix AR Industry Leadership Broadly Displayed at CES 2020

New AR Smart Glasses Products and Numerous Partnership Presentations Will Be on Display Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, is pleased to report a robust presence at this year's Consumer Electronics Show currently being held in Las Vegas, Nevada. In addition to the introductions of the Vuzix M4000 Smart Glasses and Vuzix Smart Swim, which were covered in greater detail in separate press releases, there will be numerous Vuzix partners demonstrating…

Vuzix AR Industry Leadership Broadly Displayed at CES 2020

New AR Smart Glasses Products and Numerous Partnership Presentations Will Be on Display Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, is pleased to report a robust presence at this year's Consumer Electronics Show currently being held in Las Vegas, Nevada. In addition to the introductions of the Vuzix M4000 Smart Glasses and Vuzix Smart Swim, which were covered in greater detail in separate press releases, there will be numerous Vuzix partners demonstrating…

Things Marketing Leads Need to Know about Benchmarking Discounts Effectively

For most consumer-facing businesses, the most promotionally-challenged Marketing channel is Email. As our benchmark report illustrates, marketers promote discounts across both owned and paid media channels including print, broadcast, and digital. However, email has historically been a popular vehicle for delivering offers to consumers relatively quickly and cheaply. The low cost of email has tempted marketers to get lazy with their offer optimization strategies and resort to “batch and blast” tactics as the ROI tends to…

How to Successfully Integrate Apple Pay into Your iOS App?

Setting up a payment gateway for your mobile app represents the most important thing as long as you’re planning to sell things. If the process is inconvenient and the page takes too long to load customers tend to abandon the purchase. By integrating Apple Pay into your iOS app you can make online shopping fast and easy for your customers. Reasons for Integrating Apple Pay More and more people are turning to their phones when it comes to online shopping. Mobile payments represent an ever-increasing trend, a reason for why…

Hackathons Foster a Culture of Connectivity

Hackathons are all the rage these days. The term “hack” is overused and the term Hackathon has been used to describe actual Hackathon events as well as sprints in an Agile environment. We know that the most innovative ideas are a result of collaboration, not just the idea of one single person. Hackathons foster a culture of collaboration by bringing together great minds to create new products. If you’re at the point when you’re questioning the value of a Hackathon, let me expand on the cultural and organzial benefits.…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…