BetterCloud Granted Second Patent For Data Analysis, Real-time Policy Enforcement Across All SaaS Applications

BetterCloud, the leading SaaS Management Platform (SMP) for discovering, managing and securing the growing stack of SaaS applications in the digital workplace, announced today it was granted its second patent by the U.S. Patent and Trademark Office entitled "Methods and Systems to Manage Data Objects in a Cloud Computing Environment." Marketing Technology News: CIO Honors Technology Achievement With 2021 CIO 100 & Hall of Fame Awards U.S. patent number 10,965,547 allows the BetterCloud platform to rapidly ingest…

BetterCloud and OneLogin Partner to Transform How Enterprises Access, Manage and Secure SaaS Environments

Integration drives operational efficiency by automating end-to-end User Lifecycle Management, from securing identity and access to managing IT administrative tasks BetterCloud, the leading SaaSOps platform for managing and securing the digital workplace, announced a strategic partnership and technology integration with OneLogin, a leader in identity and access management. Together, BetterCloud and OneLogin automate end-to-end User Lifecycle Management (ULM), from identity and access workflows — like user provisioning,…

Dropbox Ties up with Bettercloud, to Offer Better Functionality

BetterCloud receives $5M strategic investment Dropbox is partnering with BetterCloud to provide cutting-edge data protection and orchestration functionality to Dropbox for teams. The company will also make a $5M strategic investment in BetterCloud, a New York-based SaaS Operations Management Platform vendor. The up-gradation will allow businesses that subscribe to Dropbox to customize security policies, scan content for sensitive data and automate critical processes. "At Dropbox, we've always believed that users…

BetterCloud Appoints Jim Brennan as Chief Product Officer

Former VP of Product Management at IBM Security Joins Executive Leadership Team to Drive the Company's Product Development and Innovation Efforts BetterCloud, the leading SaaS Operations Management platform, announced it has expanded its executive team with the appointment of Jim Brennan as Chief Product Officer. In his new position, Brennan will lead the company's product management, product operations and design teams. In addition, as a member of the executive leadership team, Brennan will ensure the development of the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

MarTech Interview with Elizabeth Cholawsky, President and CEO at HG Insights

"Technology Intelligence is unique in that it can not only help our customers identify which accounts have the highest propensity to buy, but also, through our spend intelligence, the accounts with the greatest revenue potential." Could you tell us about your role and journey into Technology? I’ve always been interested in how technology can be used to solve bigger and bigger problems. At university and grad school, and early in my career, I developed computer models to help understand various Social Science phenomena,…

8×8 Launches Network Performance Optimization Offering with New Managed Technical Services

Offering Enhances Customers’ Existing Network to Deliver Optimum Performance for Mission-Critical Applications, Including New Premium Customer Support 8x8, Inc., a leading cloud provider of voice, video, chat and contact center solutions for over one million users worldwide, launched 8x8 Managed Technical Services, a fully managed service for network optimization that combines SD-WAN and new 8x8 premium customer support to improve the performance of customers’ existing networks. “In today’s accelerated, 24/7 pace of…

Mobile Marketing Association Appoints SITO Mobile CEO Tom Pallack To Global Board of Directors

SITO Institute Founding Managing Director Bruce Rogers to North America Board SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announces the appointments of two executive members to the Mobile Marketing Association (MMA) Board of Directors.  SITO CEO Tom Pallack will serve on the MMA’s Global Board and Founding Managing Director of The SITO Institute for Consumer Behavior and Location Sciences Bruce Rogers will serve on its North American Board.  Pallack and Rogers have each committed to serve a…

Visual BI Solutions to Showcase Offerings for Microsoft Power BI and SAP Lumira in Gartner Data & Analytics Summit 2019

Visual BI Solutions, a niche Business Intelligence (BI) & Analytics firm and a Microsoft Gold & SAP Silver Partner, announced its participation in the upcoming Gartner Data & Analytics Summit in Orlando at Booth #913. In this event, Visual BI will be providing an exclusive demo of their following BI products that help enterprises deliverable actionable insights: ValQ - available for Microsoft Power BI and SAP Lumira. This product enables enterprise users visualize business models and conduct their…

Dynata Adds Data Strategy As a Key Area of Focus; Names Melanie Courtright to Lead the New Function

Dynata, a global leader in first-party data and data services, has created the new functional area of Data Strategy, expanding the scope of its existing Research Science group. Melanie Courtright, currently EVP of Global Research Science, will continue to lead the group in an expanded role as EVP, Research Science and Data Strategy. Having one of the world's largest collections of data, contributed directly by consumers and business professionals who agree to its permissioned use, Dynata is committed to providing the most…

90 Seconds Snaps up Former Spotify APAC Marketer Joanna Wong

90 Seconds, the global video creation platform, just announced that it has brought in Joanna Wong, the former Head of Business Marketing at Spotify APAC, as the Vice President of Marketing. She will lead global marketing efforts for the brand. Joanna has over 10 years of international marketing experience in entertainment, media and tech industries spanning the globe. In addition to her role at Spotify, she has worked at major broadcast and electronics firms including Sky Germany, MTV, HBO and Canon Inc, and those…

Workfront Chooses Allocadia to Optimize Marketing ROI

Workfront Joins Allocadia as a Partner and Customer to Enhance the Performance of Global Marketing Organizations Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced that Workfront, the first modern work management application platform, and a partner since 2014 has joined as a customer as well. Together, the two companies enable marketers to break down silos and create a holistic view of marketing activities end-to-end. Prior to bringing Allocadia into their technology stack, the…

Validated with Microsoft Skype for Business, Patton Delivers Cloud-Powered Integration

Patton—US-based enabling solutions provider for unified communications (UC), UC-as-a-service (UCaaS) and Cloud—now announces all SmartNode VoIP products version 3.X—including Virtual SmartNode (vSN)—are validated for interoperability with Skype for Business (SfB). SmartNode products are validated by TekVizion, a Microsoft-certified lab, in the SBC and enhanced gateway categories, and are forward compatible with Microsoft Teams. Patton Cloud edge orchestration service makes it extra easy to activate, configure and…

Cloud Propulsion Makes SaaS Soar

SaaS Models Are Now An Established Technology Across Most Organizational Functions Currently, we are witnessing a huge deluge of business information, leaving them with no scope to slow down or surge ahead. Testimony to this stalemate is that almost 90% of all data available for business purposes was generated in the last couple of years. As a result, we find the cloud industry undergoing a revolution. SaaS models are now an established technology across most organizational functions including finance, marketing and…