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BounceX Launches SMS to Help Retailers Recover Lost COVID-19 Revenue

Company aims to drive additional 10% of online revenue with new channel through focus on one-to-one messaging BounceX (soon to be Wunderkind), a performance marketing technology, announced today that it is making its SMS marketing product available to new clients. The product opens a new channel for retailers looking to boost e-commerce revenue to offset losses due to COVID-19. Working with companies like Samsonite and Sonos, BounceX’s proprietary technology has helped top e-commerce companies and publishers unlock on…

BounceX Hits $100 Million Annual Revenue and Unveils New Name, Wunderkind

The new name propels company into its next stages of growth and reinforces company mission BounceX, a SaaS technology built for performance marketers, announced today it is changing its name to Wunderkind on March 18, 2020.  The name change is part of a larger up-branding initiative to better align with the next phase of company growth and company mission: to unleash the extraordinary power of individuality. “People and individuality are at the heart of everything we do,” said Ryan Urban, CEO of BounceX. “Whether…

Following Two Record-Setting Quarters, BounceX Lands Kim Sivillo as President

Sivillo Brings over Two Decades of Operations, Growth and Customer Success Experience to the Fast-Growing Technology Company BounceX has named industry veteran Kim Sivillo as the company's first President. Her appointment comes on the heels of two record-setting quarters for BounceX and marks six months of unprecedented growth for the company that was already named The Fastest Growing Software Company in America by Inc in 2016. As president, Sivillo will oversee BounceX's customer success and operations…

BounceX and Emarsys Announce Strategic Technology Partnership

Integration Will Turbocharge Time-to-Value for Marketers BounceX, a category leader in device identity resolution, announced an expanded partnership with another leading marketing company, Emarsys, the world’s first marketing platform with ready-to-activate, industry-specific solutions. The announcement includes a strategic integration that combines BounceX’s ability to identify anonymous traffic with Emarsys’ AI-powered personalization and turnkey, natively embedded strategies and tactics. The integration supports…

BounceX Names MarTech Vet Molly Bruttomesso as VP, Customer Success

Bruttomesso Brings over 20 Years of Experience from Across Salesforce, Saatchi & Saatchi and Sprinklr to Lead MarTech's Top Customer Success Team BounceX, a category leader in device identity resolution, is pleased to announce that it has named Molly Bruttomesso as Vice President of Customer Success. She'll be responsible for maximizing performance and satisfaction for the company's impressive roster of clients from global brands. A graduate of Georgetown University's McDonough School of Business, Bruttomesso cut…

BounceX Adds Kiril Tsemekhman as VP of Data Science and Engineering

Kiril Tsemekhman Is a Former Ad-Tech Executive Brings over 15 Years of Experience to the Rapidly Growing Company BounceX has hired Kiril Tsemekhman as the Vice President of Data Science and Engineering. An industry leader in physics, data science, machine learning and analytics, Kiril Tsemekhman was formerly the Chief Data Officer at Integral Ad Science. He was also the CTO at Red Aril, which was acquired by iCrossing/Hearst in 2011. Kiril Tsemekhman is an important hire for BounceX as they swiftly grow their data…

BounceX Appoints Yiftah Frechter as New Chief Technology Officer

Yiftah is a Former Undertone and Sizmek Executive Brings 20 Years of Engineering, Product Management and Leadership Experience to the Company That Created the First Revenue Channel in 10 Years BounceX, the leading People-Based Marketing (PBM) cloud, has announced Yiftah Frechter as Chief Technology Officer. An expert in marketing, advertising and media technologies, Frechter was formerly Vice President of Engineering at Undertone and Vice President of Research and Development at Sizmek (Mediamind). He also served as the…

BounceX Raises $37 Million in Growth Round to Fuel People-Based Marketing Cloud

BounceX Secures Series B Round Led by Battery Ventures to Help Marketers Unlock the First New Scalable Revenue Channel in 10 Years BounceX, the leading People-Based Marketing (PBM) cloud, announced $37 million in Series B funding led by Battery Ventures with participation from existing investors, Contour Venture Partners, Cross Creek Capital, Primary Venture Partners, Jason Finger and Rho Ventures. Founded in 2012, BounceX was named the Fastest Growing Software Company in America by Inc.com in 2016 and has quadrupled…

Tech Bytes with Ryan Urban, CEO and Co-Founder of BounceX

MarTech Series speaks to Ryan Urban, Co-founder & CEO at BounceX, the leading behavioral marketing platform which recently raised $31 million in growth capital financing BounceX, the leader in cloud-based behavioral marketing and Inc.’s Fastest Growing Software Company, closed $31 Million in growth capital financing from Silicon Valley Bank (SVB) and its original venture investors last month. The new capital will be used to make strategic eight-figure acquisitions, significantly expand the company’s engineering…

Wunderkind Hires Wulfric Light-Wilkson to Scale EMEA Operations

Wunderkind (formerly BounceX), the leading performance marketing channel that delivers one-to-one messages at scale, announced the appointment of Wulfric Light-Wilkson as its new General Manager (GM) of its Europe, Middle Eastern and Africa (EMEA) operations. As the company's new GM, Light-Wilkson will be responsible for leading the growth and success of Wunderkind's EMEA operations as it continues to eye expansion targets in strategic European markets. Light-Wilkinson will help the team as they scale Wunderkind's…

Wunderkind Acquires SmarterHQ

Wunderkind, formerly BounceX, the leading performance marketing channel that delivers one-to-one messages at scale is acquiring SmarterHQ, the leading advanced segmentation and orchestration engine for enterprise eCommerce. "We went on the offense after COVID hit and turned a trying time into a year of explosive growth, both for us and our clients," says Ryan Urban, CEO of Wunderkind. "Ultimately we're in the business of revenue. And this acquisition will allow us to drive a lot more revenue for enterprise retailers and…

Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant, and brand-safe video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, announced that Comscore's brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace. This partnership…

Jack Welch, the GE Chief Who Became a Superstar, Has Died

Jack Welch, who transformed General Electric Co. into a highly profitable multinational conglomerate and parlayed his legendary business acumen into a retirement career as a corporate leadership guru, has died. He was 84. His death was confirmed Monday by GE. The cause of death was renal failure, his wife Suzy told The New York Times. Welch became one of the nation’s most well-known and highly regarded corporate leaders during his two decades as GE’s chairman and chief executive, from 1981 to 2001. He personified the…

LiveRamp Launches Safe Haven to Enable Data Partnerships

New Product Gives Global Brands, Publishers a Competitive Edge through Transparent, Secure Data Collaboration LiveRamp, the trusted platform that makes data accessible and meaningful, launched LiveRamp Safe Haven—a new platform that enables secure, permission-enabled data sharing for brands and their partners. LiveRamp Safe Haven enables omnichannel data and audience collaboration in a neutral, permission-controlled, privacy-first environment to ensure the safety and security of data while delivering the highest…

Ceros Announces Speakers for Experience Matters 2020

Industry Event Features Digital Marketing Experts, Creatives & Live Performers to Inspire Content Marketers to Create Experiential Content Ceros, an experiential content creation platform, announced the first round of digital marketing experts, creatives and live performers to be featured at Experience Matters in New York City, May 13 and 14, 2020. Marketing Technology News: CROSSMARK Leads Growth Transformation Experience Matters is a professional event designed to inspire, educate and empower forward-thinking…

Clarivate Analytics Closes Acquisition of Decision Resources Group

Creates a leading information insight solutions provider to the Life Sciences industry, helping them improve human lives Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced it has completed its acquisition of Decision Resources Group ("DRG"). Previously, Clarivate announced on January 17, 2020 its intent to acquire DRG from Piramal Enterprises Limited ("PEL", NSE: PEL, BSE: 500302), part of global business conglomerate Piramal Group.…

Looker, Alight Analytics Team Up for New Marketing Dashboard for Paid Media Campaigns

Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform. Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place. It’s an easy way for users to monitor total marketing…

Weber Shandwick Appoints Sung Chang as Chief Impact Officer

Former MRM Chief Creative Officer Joins in New Leadership Role Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of Sung Chang as the agency's – and the industry's – first Chief Impact Officer. He joins from MRM, where he was Chief Creative Officer. At Weber Shandwick, Chang will oversee strategy and creative functions across the global network. With more than 20 years of advertising, design and digital experience, Chang has driven creative,…

Craver Launches on Clover App Marketplace to Become the First Mobile Order-Ahead Provider Integrated with Loyalty and Rewards

The new integration will empower restaurants across the United States with a fully customized mobile app for ordering, rewards and customer engagement Craver Solutions Inc. announced its integration with the Clover platform from Fiserv, Inc. to become the first integrated mobile ordering and loyalty provider on Clover’s platform. The new integration will empower restaurants across the United States with a fully customized mobile app for ordering, rewards and customer engagement. This integration is available now in the…