Button and Branch Join Hands to Help Brands Unlock Mobile Growth in the Affiliate Channel

Leading brands such as Sam's Club and Zulily benefit from the combination of Button's personalization and affiliate technology and Branch's cross-platform user experience and measurement solution Button, the leading mobile commerce technology company, announced a strategic partnership with Branch, the leading cross-platform solution for linking and measurement, to offer brands visibility into app traffic optimized by Button in their Branch dashboards. This best-in-class partnership brings mobile affiliate traffic into the…

Deliveroo Partners With Button to Drive Incremental Sales

Button is dynamically targeting holdout groups across publishers on its Personalization API to measure the incrementality of new and existing Deliveroo orders at scale Button, the leading mobile commerce technology company, announced that Deliveroo, the leading online food delivery company in Europe and Asia, has launched with Evolution™, Button's product suite that provides industry-first personalization and intelligence products. These products are designed to give marketers the opportunity to spend smarter across their…

deepdub Launches AI Platform to Revolutionize Global Entertainment Experiences at the Click of a Button

Israeli Startup exits stealth to provide the entertainment industry the ability to localize content into multiple languages at the click of a button deepdub is thrilled to announce the launch of their platform to extend and retain audience experiences for entertainment organizations and content providers. Powered by advanced AI and deep learning technology, deepdub provides the industry the ability to localize content into multiple languages at the click of a button. For decades, the entertainment industry has seen…

Drop Doubles Down on Personalization in Partnership With Button

Button, the leading mobile commerce technology company, announced that Drop, the app that provides rewards to millions of millennials, has launched on Button's Personalization API that is part of Button Evolution™, the affiliate industry's first suite of personalization and intelligence products designed to move this industry forward. Drop is setting the stage for marketers to have a better understanding of the impact of their spend and drive a higher return on investment. In a world where marketers have relied mostly on…

Plum Launches Rewards Program Powered by Button’s Technology: Enabling Users to Seamlessly Shop

Button, the leading mobile commerce technology company, announced its partnership with Plum, the money management AI assistant. By powering a personalized commerce program in Plum's app on iOS and soon Android, Button's technology enables users to discover offers tailored to their preferences, as well as shop and save with foremost brands like Groupon, ASOS, and Farfetch. Through this integration, Plum is able to create an additional revenue stream while also increasing the utility of its app to drive engagement, loyalty,…

Sam’s Club Partners With Button and Rakuten Advertising

Button's Reach solution has evolved affiliate marketing into a major channel for installs and app sales Button, the leading mobile technology company, and Rakuten Advertising, the top global affiliate marketing network, announced the integration of Button software to drive app installs, and boost sales as well as repeat purchases for brands. Through Reach™, Button's latest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic, brands are able to convert moments of high…

Bits of Stock Partners With Button to Launch Its Stock Back Program

Users can earn Bits of Stock when shopping with leading brands powered by Button's technology Button, the leading mobile commerce platform, announced its partnership with Bits of Stock, the brand loyalty and investment app, to enable its users to discover in-app brand offers, shop, and earn fractional shares of stock. Through this integration, Bits of Stock can better target users to drive repeat purchases and increase engagement, fueling its monetization strategy through the affiliate channel. Starting today, users…

Button Partners With Awin to Launch Reach, Unlocking the Full Potential of the App Channel in Performance Marketing

Button, the leading mobile commerce technology company, announced the launch of Reach, the company's newest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic. Awin, the leading global affiliate network with 205,000 contributing publishers and 14,600 brands, is the first network to integrate with Button through Reach™ to unlock app installs and drive incremental growth for their brand partners. Affiliate marketing spend is rapidly growing and is due to surpass $8…

Uber Eats and Groupon Adopt Actionable Intelligence, a New Product in the First-to-Market Button Evolution Product Suite

Button Evolution is a new suite of products for the affiliate marketing industry which enables personalization, intelligent spending, and profit maximization Button, the leading mobile commerce technology company, announced the launch of Button Evolution, the affiliate industry's first suite of personalization and intelligence products, including the newest product, Actionable Intelligence, that provides marketers with the ability to achieve their objectives through striking a balance between volume and profitability.…

Button Welcomes Bnext As Its First Partner in Southern Europe: Enabling Users to Shop and Save Money With Leading Brands Like AliExpress and…

Button's technology powers the commerce program of Spain's biggest mobile neobank, Bnext Button, the leading mobile commerce technology company, announced its partnership with Bnext, the biggest mobile-first neobank of Spain. Starting, Bnext users can seamlessly shop and save money with the largest brands including AliExpress, Groupon, and Black Limba, powered by Button's technology. Through this partnership with Button, Bnext achieves a higher engagement with its users by giving them an added incentive to open the app…

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance Button, the leading mobile commerce technology company, today announced a strategic partnership with Adjust, a global app marketing platform, to enable brands to be able to clearly view app traffic optimized by Button in their Adjust dashboards. This integration between these mobile industry leaders brings affiliate into the marketing fold—mutual customers of Button and…

Button Joins Forces With AppsFlyer: Offering Brands Like Klook Industry-Leading Mobile Affiliate Optimization Technology Powered by Button…

Button, the leading mobile commerce platform, announced its partnership with AppsFlyer, the global attribution leader, to offer brands visibility into quality app traffic optimized by Button in their AppsFlyer dashboards. Through this integration, AppsFlyer customers using Button's affiliate optimization technology can see the affiliate channel as a media source alongside all other channels of traffic to understand their spend holistically across all marketing activities. Now, brands can access the full suite of Button's…

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

Button Announces Appointments of Chief Financial Officer, Chief People Officer, Chief Product Officer, and Chief Innovation Officer to Fuel…

The company that drove more than $2 billion in mobile spending announces its newest executives Ken Stelzer, Stephanie Mardell, Jonathan Shottan, and Chris Maddern Button, the leading mobile commerce optimization platform, announced the appointments of Ken Stelzer as Chief Financial Officer, Stephanie Mardell as Chief People Officer, Jonathan Shottan as Chief Product Officer, and Chris Maddern as Co-Founder and Chief Innovation Officer effective. These leaders have been appointed to scale the Button platform, which powers…

Button Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce

Button , the platform that enables companies to drive revenue through mobile commerce, announced that it has raised $30 million in Series C funding. Icon Ventures led the round, along with participation from Capital One Ventures and returning investors Redpoint Ventures, Norwest Venture Partners, and DCM Ventures. Jeb Miller, General Partner of Icon Ventures, will be joining Button’s board of directors. This funding round represents another major milestone for Button following a breakout year in 2018 where the company drove…

Jornaya Launches Integrations Hub for “Push Button” Access to Activation of Customer Behaviors

Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of the Jornaya Integrations Hub. The Integrations Hub gives marketers the ability to automate daily access to Jornaya's data directly within their CRM, CDP, ESP, dialer, or any marketing execution platform desired. It is now easy to quickly activate and optimize campaigns using this data, without the need for technical resource investment. "We're on a mission…

Button Report: Holiday Analysis Reveals That Mobile Consumers Are Making 108 Percent More Purchases In-App Than On Mobile Web

Key Takeaways That Marketers Can Apply to Their 2019 Mobile Strategies Button, the leading mobile partnership platform, released the Button 2019 Mobile Commerce Report: Holiday Analysis that highlights key learnings, based on millions of transactions that took place in the Button Marketplace over the 2018 holiday season, for marketers looking to drive mobile acquisition and engagement in 2019. With the growth of the mobile economy, m-commerce transactions are projected overtake e-commerce transactions globally this…

The Indi App Creates Social Media Influencers With the Click of a Button

Innovative Video Engagement Commerce Platform, Indi.com, Releases Exciting App That Allows Anybody to Make Money from Their Thousands of Retail Partnerships Becoming a social media sensation with a few clicks of a button is now available at the tips of one's fingers. Introducing the hottest shopping app tailor-made for influencers, Indi.com.  Indi.com unveils brand new app features designed to help make money on the content that influencers are already posting on social media, build an online empire, allowing to…

Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

The international 'Festival of Creativity' and 'Thermopylae' for global advertisers, Cannes Lions, is just a few days away. In keeping with our coverage of the Cannes Lions for the second year in a row, we interviewed Shachar Orren, Chief Storytelling Officer at Disney-backed storytelling platform, Playbuzz. The Playybuzz team is heading to the sixty-fifth edition of Cannes Lions. How long have you been following/visiting the Cannes Lions? I’ve been following Cannes since I joined Playbuzz 4 years ago, and this will be…

Are You Late on GDPR: Don’t Press the Panic Button Yet!

For Marketers, GDPR Will Enable Opportunities to Turn Consumers into Members. More High-Quality Data Means More Personalized and Effective Content and Ads Across the Board The first quarter of the year is already over, and the doors are closing quickly on the companies that do not have a clear strategy to handle GDPR. With marketers scurrying to stay on course with their marketing technologies and data management strategies, is it too late to hop on the GDPR bus? In case you are unprepared or feel that you may have just…