Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

The international 'Festival of Creativity' and 'Thermopylae' for global advertisers, Cannes Lions, is just a few days away. In keeping with our coverage of the Cannes Lions for the second year in a row, we interviewed Shachar Orren, Chief Storytelling Officer at Disney-backed storytelling platform, Playbuzz. The Playybuzz team is heading to the sixty-fifth edition of Cannes Lions. How long have you been following/visiting the Cannes Lions? I’ve been following Cannes since I joined Playbuzz 4 years ago, and this will be…

Are You Late on GDPR: Don’t Press the Panic Button Yet!

For Marketers, GDPR Will Enable Opportunities to Turn Consumers into Members. More High-Quality Data Means More Personalized and Effective Content and Ads Across the Board The first quarter of the year is already over, and the doors are closing quickly on the companies that do not have a clear strategy to handle GDPR. With marketers scurrying to stay on course with their marketing technologies and data management strategies, is it too late to hop on the GDPR bus? In case you are unprepared or feel that you may have just…

Interview with Michael Jaconi, CEO, Button

"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What inspired you to start a martech company? Prior to starting Button, I had the opportunity to work under one of the world’s most successful entrepreneurs, Hiroshi Mikitani - or Mickey as his friends call him. In that position, I was able to learn from a leader who had built his company from a…

Button Welcomes Walmart To Its Mobile Marketplace

At the third annual TAP Conference, mobile partnerships platform Button announced the addition of Walmart to its Marketplace. As one of the newest Merchants to join Button's revolutionary marketplace, Walmart will now have the ability to rapidly scale and partner with Button's affiliates on mobile. "Walmart joining Button's Marketplace is one of the greatest accomplishments for the company to date. Enabling Walmart to expand the partnerships that matter most to them to the mobile channel is a core…

App Integration Startup Button Scoops $20 Million in Series B Funding

Button, a mobile app monetization platform, scooped $20 million in Series B funding from Norwest Partners and its existing investors Redpoint, DCM, and Greycroft. The NYC-based mobile app marketing firm uses deep-thinking algorithm to integrate multiple apps, delivering improved user experience and switching. The latest Series B funding will allow Button to focus on developing products that help solve ambiguity in the mobile app industry. Button enables marketers to make meaningful revenue by connecting people to actions…

RingCentral Rapidly Expands Capabilities Of RingCentral Video

Over 100+ new features help people to communicate and work from anywhere RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, video meetings, and contact center solutions, today announced a range of new video and team messaging capabilities to enhance online meetings and enable people to effectively communicate and collaborate from anywhere. In addition, as people continue to work from anywhere, the RingCentral mobile app is gaining significant momentum. It is the highest rated…

Ubersuggest Announces New CEO Max Cheprasov

Veteran Technology Visionary Will Lead Ubersuggest in Next Stage of Growth Ubersuggest, a global SEO and content platform part of NP Digital, announced today that Max Cheprasov has joined as its CEO. Cheprasov’s proven operational and technology leadership will help scale and grow the company through the next wave of innovations. Marketing Technology News: Point B Announces Commitment to be Carbon Negative by 2030 Cheprasov has 25 years of experience within the Digital Economy as a leader, trailblazer, and futurist,…

Quotible Partners With Momentum CRM

Quotible now integrates seamlessly with Momentum CRM allowing their customers to build and send interactive automotive quotes within seconds via text and email. Quotible announced its partnership with Momentum CRM, a proprietary CRM software designed specifically for the automotive industry. By combining forces, Quotible and Momentum will make it easier than ever for dealerships to attract and retain satisfied customers. Marketing Technology News: Phoenix Suns Team Up With BlueJeans By Verizon To Drive New Era Of Fan…

Cision’s 2021 Global State of the Media Report Reveals Top Trends Impacting Journalists and PR Pros

With a seemingly infinite supply of crises, 2020 made an indelible mark on newsrooms around the world with a host of challenges that continue to influence the media – from editorial strategies and work behaviors to what they want and expect from PR professionals. To provide deeper insight into the current media landscape and how PR teams can be better partners to journalists going forward, Cision released its much-anticipated 2021 Global State of the Media Report, chock full of emerging trends you can't afford to ignore,…

Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time

Company's latest technology integrates with Adobe and Salesforce, as brand language optimization brings competitive edge and commercial impact to enterprise CX strategies Phrasee, the leader in brand language optimization, today announced Phrasee X, the first technology that allows marketers to automatically optimize language in real-time. Marketing Technology News: Hyland Completes Acquisition Of Nuxeo The introduction of Phrasee X enters Phrasee into the $8.5b customer experience (CX) market1 as the only technology…

iFOLIO Announces Cloud and Patent — Transforming Communications to Make Work Easier in the All-Digital World

Madison Square Garden, Atlanta Falcons, and more are live on platform now. Bridging sales, marketing, and service to make work easier is critical in the all-digital world. iFOLIO®, the leader in digital communications, today announces Cloud and a patent, delivering new technology for digital storytelling and personalized experiences. Marketing Technology News: Ansira Hosts EiQ, An Event Focused on Email Marketing, Customer Experience and Loyalty 98% of iFOLIOs are viewed within 10 minutes of being delivered to text…

ThingLink Partners With Canva Bringing New Design Power To Millions Of Visual Content Creators

ThingLink has today announced an integration with Canva, the global visual communications platform. An option to create base graphics with Canva is added directly to ThingLink's creation flow, allowing users to quickly create professional-looking interactive materials for online education, training, marketing, and communications. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint ThingLink has developed a patented image augmentation technology for easily…

TruVideo’s New TruReports Dashboard Makes Pleasing Customers And Increasing Profits Even Easier

TruVideo, the proven video and texting communication platform that conquers trust and increases service revenue, now has an even better way to track how customers feel about service providers and dealerships. With the introduction of TruReports, busy managers can track the key metrics for revenue and video utilization, plus customer engagement and sentiment. The dashboard serves up the top stats associated with higher RO transactions such as volume of videos sent to customers, customer views and shares, and unfiltered…

Logitech and Baidu Brian Partner to Transform the Way We Work Using AI and Voice

Logitech announced a long-term partnership with Baidu Brain, beginning with the launch of its intuitive new Logitech Voice M380 Wireless Mouse with Speech Input* in China. Designed especially for people who create large amounts of content, this innovative product lets you dictate with your voice, creating content two or three times faster than typing**. The Logitech Voice M380 Wireless Mouse is powered exclusively by intelligent Baidu Speech technology* from Baidu Brain and features the comfort, performance and quality that…

MarTech Series Interview with Bichoï Bastha, Chief Revenue and Business Officer, Dailymotion

 How will cookie based targeting and advertising and marketing evolve given today’s changes to the adtech and martech ecosystem? Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion weighs in with a few thoughts: ________ Tell us a little about yourself Bichoi…we’d love to hear about your role, a typical day at work? My role at Dailymotion is CBO (Chief Business & Revenue Officer). At Dailymotion, I support and oversee various teams that work to provide the best solutions to our advertisers and to help…

Filippo Berio, Media Horizons, and Aki Technologies Drive 34% Brand Lift with a Moments Campaign During Pandemic

Olive oil brand targeted the right moments for people cooking at home Mobile moment ad platform Aki Technologies announced today new results from a moment-targeted campaign with mobile ads featuring Filippo Berio. The mobile campaign leveraged digital ad formats to increase brand awareness among 25- to 44-year-old women and moms in the Northeast, Southeast and Midwest during the 2020 pandemic. Aki Technologies moment marketing platform delivers personalized advertising to consumers at the times they're most…

Worksoft Introduces Process Intelligence With AI-Powered Analytics To Its Codeless Connective Automation Platform

New Capabilities Deliver Real-Time Process Understanding to Market’s Only Automation Platform Seamlessly Connecting Process Intelligence, Testing and RPA Worksoft, the industry’s leading provider of end-to-end enterprise automation for complex custom and packaged applications like SAP, Oracle, Salesforce, Workday and more, today announced the expansion of its Connective Automation Platform to include unmatched AI-driven analytics capabilities, becoming the first vendor to offer a genuinely codeless, scalable automation…

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

Flick Fusion Adds New Features to StreaMe Live Video Calling Application

Personal URL Links and Conferencing Features are Designed to Boost Customer Response Rates and Close More Sales Two new features in Flick Fusion’s StreaMe live video calling application are designed to boost customer response rates, increase the number of customer conversations and make it easier for sales and service teams to close more sales. Marketing Technology News: MarTech Interview with Clare Dorrian, Chief Marketing Officer, SugarCRM “StreaMe is quickly becoming the auto industry’s preferred app for video…

Landing Page Best Practices That Will Increase Conversions

Your ads all aim to get leads to click through to the landing page, and then the landing page has to achieve the crucial task of getting the visitor to complete the desired action. Whether it’s signing up for your email list, downloading an ebook, or registering for an upcoming event, your landing page has a specific job to do. But not every landing page is up to the task. We’ve all been on the receiving end of a landing page that’s so off-putting that we click away again immediately, but you wouldn’t like to think…