Logica Research Finds a Paradox in Money Management During COVID-19

The newest discovery that the Logica Future of Money Study uncovers is a paradox in money management during COVID-19. Below you’ll find some of the statistics revealed: Savings rates have been at an all-time high, while spending is down. At the same time, almost two-thirds of Americans are stressed about their financial situation, and the population is split on their ability to cover their expenses or not. 41% of Americans are planning on paying down debt more in 2021, and 32% are planning on paying off…

Salesforce Research: COVID-19 Accelerated Investment in Technology and Reskilling in Service-Driven Organizations

The global pandemic is rewriting the rules of customer service. It has also disrupted the way we are going to move forward. The global leader in CRM, Salesforce has released India insights from the fourth edition of its State of Service Report. The report surveyed over 7,000 global decision-makers, agents, mobile workers, and dispatchers across 33 countries, including 300 in India and illustrates the changes in the customer service journey alongside the strategies embraced by the business as they move forward past COVID-19.…

Bright Pattern Notes Companies Taking New Innovative Approaches to Customer Experience Since the COVID-19 Pandemic

In line with recent research from McKinsey and IBM, Bright Pattern sees companies finding smarter ways to operate, increasing digital and mobile channel adoption Bright Pattern, a leading provider of AI-powered cloud omnichannel contact center software, has seen new approaches taken to mitigate the recent challenges from COVID-19 and increased acceleration of innovative digital approaches to better serve customers. McKinsey recently reported that digital channel adoption was vaulted forward 5 years in a span of only 8 weeks…

COVID-19 Accelerates Workplace Wellness Trends, Drawing Focus to Mental Health and Emotional Well-Being, New Wellable Report Finds

88% of employers are increasing investment in mental health programs and 94% expecting to expand virtual wellness services in 2021, according to Wellable's fourth annual report For many aspects of work, COVID-19 accelerated trends that were already in place while also highlighting important areas of health that were being ignored for too long, such as mental and emotional well-being. To better understand the future of employee well-being in a post-COVID world, Wellable's 2021 Employee Wellness Industry Trends report…

Predictions Series 2021: Top 5 PR Trends & Predictions for the COVID-19 Era

As much as PR trends have morphed through the years, its primary reason for being – to secure coveted media exposure and reach new audiences – has stayed the same. How a brand secures that coverage is where things have changed. Where brands need to level up their current strategy when it comes to getting heard and seen in a crowded marketplace continues to evolve. Looking to 2021 (something most of us have been doing since March!), we see a familiar game that needs to be played with new rules. In many cases, PR strategies…

Shopkick Survey Finds Rising Concerns About COVID Are Leading to Empty Store Shelves as Consumers Revert to Stocking Up

COVID cases are surging in record-breaking numbers across the country. As a result, consumers are again adjusting their shopping habits. Nearly half of Americans (48 percent) are more concerned about the pandemic now than just a month ago, leading shoppers to stockpile essentials at higher rates than at the start of the pandemic. Shopkick, a leading shopping rewards app, surveyed nearly 8,000 consumers across the country to gain insights into how the uptick in national COVID cases is impacting shopping habits. The findings…

Study: COVID Reshapes Traditional Customer Service

Uniphore, an early leader in Conversational Service Automation (CSA), announced results from its latest COVID-era survey that underscores how challenges facing customer service centers are resulting in increased consumer frustration and missed opportunities for brands to build trust and loyalty. The report also shows consumer acceptance for new technology that can help call center agents and better serve the immediate needs of the customer. Marketing Technology News: Unity and Snap Inc. Partner to Extend Ad and Tech Reach…

Genesys Announces COVID-19 Vaccine Rapid Response

Digital offering will enable companies to use AI-driven chatbots to help address the wave of expected requests for information from more than 330 million people in the U.S. Genesys, the global leader in cloud customer experience and contact center solutions, announced Genesys COVID-19 Vaccine Rapid Response. The new digital-first solution is intended to enable organizations participating in the execution of Operation Warp Speed to streamline and accelerate communications and education to the general public about the…

International, Federal, State and Local Agencies Choose Salesforce to Help Manage their COVID-19 Vaccine Efforts

New Hampshire and the City of Chicago, among others, are using the Salesforce Platform to more safely and efficiently manage their vaccine programs at scale Salesforce, the global leader in CRM, announced that more than 15 international, federal, state and local agencies, including the State of New Hampshire and the City of Chicago, are using the Salesforce Platform and Work.com for Vaccines to help schedule vaccination appointments and manage their COVID-19 vaccine programs including vaccine inventory management and…

Gavi, the Vaccine Alliance, Collaborates with Salesforce to Help Equitably Distribute Two Billion COVID-19 Vaccines by the End of 2021

COVAX is the global initiative that will make COVID-19 vaccines available for 190 countries, including the poorest in the world Salesforce, the global leader in CRM, and Gavi, the Vaccine Alliance, announced that they will collaborate to help Gavi manage critical information to equitably distribute approximately two billion COVID-19 vaccines to 190 countries by the end of 2021. Fair, rapid and equitable access to vaccines is critical to ending the global pandemic. Public-private partnerships, such as Gavi, which are…

America’s Newest Startup: Connecting Families During A COVID Christmas

With communities still hunkering down inside their homes amid the impacts of COVID-19, Phoenix-based startup maven, Steven Gurley, teamed up with two of his long time friends, Super Bowl Champion Evan Mathis and tech-developer George Wauchope, to create giftgoat.com, an online platform that allows users to send handwritten letters and gifts to the people that matter most, wherever they may be. In a time when family and friends are remaining apart for health and safety concerns, giftgoat is helping to ensure that everyone…

North American COVID-19 Consumer Habits Survey Reveals Heightened Expectations Around Quality and Signals the Need for Permanent Change…

Intouch Insight, a leading provider in Customer Experience Management software and services, released a follow-up study on the changes in how consumers are interacting with restaurants and food establishments due to COVID-19 Intouch Insight, a leading provider in Customer Experience Management software and services, released a follow-up study on the changes in how consumers are interacting with restaurants and food establishments due to COVID-19. Marketing Technology News: Intuiface-Sightcorp Partnership Brings No Code…

Digital Customer Engagement Experts, Localz Close £2 Million Funding Round to Support Business Post-COVID

Localz, leading experts in digital customer engagement, location, and communications technology announced today the closing of a £2 million venture round of funding led by London-based investment manager Triple Point. Localz will use the funding to further develop its product portfolio to support businesses with new safety measures and procedures as well as putting a customer-centric approach to services post-COVID. Marketing Technology News: Bambuser and Entropia Join Forces to Launch Live Video Shopping in Malaysia…

Salesforce Research: COVID-19 Has Rewired The Fabric Of The Workplace

This report surveyed 20,000 people across ten countries, including 4,000 people from India, focused on gaining insights about the participants’ perceptions of the future of work from around the world.  Salesforce, the global leader in CRM, revealed India insights from its report titled, ‘Global Stakeholder Series’. Insights from this report reveal the changing ways in which we are working, including the digital imperative pushing companies to re-examine their business models; the all-digital, work from anywhere world; and…

IAA Joins Forces With United Nations to Prove How Brands Can Drive Economic Recovery Post COVID-19

The Creativity4Better conference from the International Advertising Association (IAA) will see global leaders take a deep dive into building direct-to-consumer success in the ‘new normal’, and explain the strategic role brands can play in rebuilding the global economy The International Advertising Association (IAA), the world’s only globally focused integrated marketing communications trade association, announced its upcoming annual conference, Brands: The Engine for Economic Revival – which will be delivered virtually for…

Why Organizations in A/NZ Are Turning to BI and Analytics More Since COVID-19

COVID-19 has presented a number of business challenges across the region, as businesses adjust to stay in operation. During COVID-19, Sisense surveyed 460 data professionals in the ANZ region to discover how their use of data analytics has shifted due to the pandemic. The findings of the ANZ State of BI and Analytics Survey were clear: companies across Australia and New Zealand are leaning on data analytics to help drive better decision-making and strengthen their businesses against the current volatile economic…

70% of Mobile Marketers Say COVID-19 Strengthened Their Business, According to Liftoff’s Mobile App Trends Report

The Report Also Warns of a 15% Increase in Fake User Ad Fraud and the Impending Impact the ID for Advertisers (Idfa) Will Have on iOS Versus Android Liftoff, the leader in mobile app marketing and retargeting, released its annual Mobile App Trends Report. With COVID-19 restrictions prompting more at-home time, Liftoff’s report sees app downloads reach all-time highs, propelling positive outcomes for mobile marketers. Additionally, the findings caution marketers to stay vigilant in their research and planning due to an…

New Study Reveals the Struggles that Many Businesses Face in Getting Paid During the COVID-19 Pandemic

96% of businesses are waiting on outstanding payments for 10+ days 96% of businesses have had outstanding payments for 10+ days over the last year, according to a new Forrester Consulting study1 commissioned by GoCardless, a leading fintech for recurring payments. The study, 'Rethink Your Payment Strategy To Save Your Customers And Bottom Line', examines how companies can use recurring payments2 solutions to boost their payments strategy, shorten DSO (Days Sales Outstanding), and protect their bottom line. Forrester…

Study: COVID-19 Shakes Up Digital Marketing; Influencers Remain a Go-To Strategy

SocialPubli, the leading global micro-influencer marketing platform, announced the release of the 2020 Influencer Marketing Report: A Marketer's Perspective. The report highlights the trends, goals, and attitudes of marketers working with influencers to enhance brand visibility. In this study, SocialPubli polled 200 marketing professionals from 15 countries worldwide to gain insights on: Influencer communication strategies, platforms and ROI The effects of the COVID-19 pandemic on their influencer partnerships…

As Enthusiasm for Black Friday Continues to Fade, COVID-19 May Bring an End to Big Shopping Holidays

This year, 77% of PNW shoppers intend to skip in-store shopping on Black Friday, and 65% report disinterest in the well-known shopping holiday Holiday shopping won't revolve around big shopping events this year with less support and interest in both Black Friday and Cyber Monday, according to a report from Washington State University's Carson College of Business (CCB). Marketing Technology News: Vonage Partners with MODRON The college's fourth annual Holiday Retail Report finds an overwhelming majority of PNW shoppers…