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NetApp Mobilizes Force to Strengthen App-driven Infrastructure; Announces Plan to Acquire Spot

Today, major Cloud data service provider NetApp has announced its interest to acquire Cloud Computing and Cost Optimization platform - Spot. Spot, which was recently rebranded from Spotist, is a leading provider of computing management and cost optimization solutions for the public Clouds. Getting Bold with Public Clouds When the risks grow, agility and flexibility are the key factors that customers look in their service providers. Public Cloud business is no different. Today, speed is the new benchmark for Public Cloud…

Atlassian Authenticates Millions of Users with Auth0

Australian software giant provides simple login experience for customers; focuses on security and identity Auth0, the identity platform for application builders, is powering identity management for Atlassian, a leading provider of team collaboration and productivity software. Atlassian has been using Auth0 to secure and simplify its identity and authentication process for customers and millions of users around the world. Atlassian builds collaboration and productivity software to help businesses organize, discuss, and…

Kiite Successfully Completes SOC 2 Type 2 Examination with 360 Advanced

Kiite, a provider of sales enablement software, announced successful completion of their 2020 SOC 2 Type 2 examination. Having completed a SOC 2 Type 1 examination in 2019, the SOC 2 Type 2 examination was the next step in their compliance strategy Kiite, a provider of sales enablement software, today announced successful completion of their 2020 SOC 2 Type 2 examination. Having completed a SOC 2 Type 1 examination in 2019, the SOC 2 Type 2 examination was the next step in their compliance strategy. “There are many types…

MarTech Interview with Teresa Aprile, CEO and Co-Founder at Brandcrush

"AI technologies can drive effective customer engagement by creating that personal connection for each user." Hi Teresa, please tell us about your journey into Marketing Technology. What inspired you to start at Brandcrush? I have a background of more than 15 years of experience in developing and executing business growth strategies in both FMCG and B2B industries. Over this time, I saw first-hand the power of Experiential Marketing and business collaborations for effective and relevant customer engagement. I…

TechBytes with Arun Kothanath, Chief Security Strategist at Clango

Know My Company Hi Arun. Please tell us about your journey in technology and how you started at Clango. The current cybersecurity team started about 26 years ago. The team did pioneering work in providing solutions that focused on application security. A few years later, the team started focusing on areas concerned with User Identity, as the industry was still defining what it needed. The current cyber team at Clango encompasses skills that are required to address every aspect of Identity Management in an enterprise.…

MarTech Interview with Liam McCance, Chief Strategy Officer at Singlife

"With ride-sharing and gaming companies entering the financial industry, we will see an adoption of technology coming from various other industries, making for an exciting space to watch. Journey into Tech Hi Liam, tell us about your role and journey into Technology. What inspired you to take up the role at Singlife? My journey into technology was through Marketing. I began my career in an Advertising agency before joining a new AdTech start-up, which was my first professional exposure to technology. Through this…

TechBytes with Vanya Cohen, Machine Learning Engineer at Luminoso

Hi Vanya, from spending your time in Seattle to joining an NLP and AI technology company - what inspired you to make this journey? Growing up in Seattle, I was exposed to tech at a pretty young age. Most of my friends’ parents worked for Microsoft. I spent a lot of my free time working on little coding projects, and even started my own business developing Video game mods in high school. Movies like 2001: A Space Odyssey captured my imagination, and gave me a sense that AI was going to be an important part of the…

Atlassian Strengthens Commitment to Advanced Cloud Solutions for Enterprises in India

The Company Plans to Invest Aggressively in India to Grow Its Cloud Business, Doubling Its Indian Employees Atlassian Corporation Plc, a leading provider of team collaboration and productivity software and the maker of Jira, Confluence, Bitbucket and Trello products, has announced a commitment to delivering on its advanced cloud offerings for the Indian market. With India witnessing a huge uptake in cloud adoption, and with the cloud market expected to grow approximately 3-fold to USD7.1 billion by 2022 according to…

Let’s Test Your CCPA Preparedness!

On New Year’s Day, the same logic that was used to create GDPR, came stateside when the California Consumer Privacy Act (CCPA) was officially put into effect. This legislation provides California residents more control over their personal data. The objective is simple: provide better consumer protections and enhance the respect of privacy by improving transparency regarding the way companies are using their users’ data. When GDPR came into effect, Europe paved the way for regulation, compelling companies to focus on…

Ecommerce to Transform Retail Landscape Quicker than Previously Expected

Consumer Power and Preference are Driving Innovation and Fundamentally Changing Role of Physical Store according to Edge by Ascential's annual Future Retail Development Report Shifts in consumer power and preference around efficiency and speed are converging rapidly with technological, economic, industrial and societal factors to accelerate retail's transformation even faster than expected over the next 5-10 years. The results are continuing to power innovation that will drive brands and shoppers away from big box stores…

Qumulo File System Now Available in Google Cloud Platform Marketplace

Enables Hybrid IT to Simply Scale-Across On-Prem and Multicloud Environments Qumulo, the leader in enterprise-proven hybrid cloud file storage, announced the availability of its file storage software in the Google Cloud Platform (GCP) Marketplace. Qumulo for GCP provides enterprise organizations with scalable file storage in the cloud that efficiently uses cloud-based resources to minimize solution costs. “At Google Cloud we’re committed to providing customers with the right technology, flexibility and choice they…

MarTech Interview with Bruce Buchanan, CEO at Rokt

"Using AI and Machine Learning to optimize your digital presence is useless without having a strong brand for customers to connect with. " You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Rokt and what attracted you to the Transaction marketing ecosystem? I spent 10 years building Jetstar (until 2012), APAC’s leading low-cost airline where I led a team of 7000+, and managed revenue in excess of $3 billion. At Jetstar, we were continually looking to improve…

MarTech Interview with Erez Yereslove, Chief Marketing Officer at Globality

" I think Chatbots will evolve to become tools that truly add value to businesses and their customers." Could you tell us about your role and journey into technology? I’ve been somewhat obsessed with technology, and specifically communications-related technology, from a very young age; I’m still quite proud of being an adopter of the pre-browser internet. Over time, I developed and managed databases, including coding of SPSS, SAS, and then sites using good old ColdFusion and early HTML. While at Disney, I started leaning…

Predictions Series: Top Five 2020 Marketing Trends to Budget for Now

With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Search Engine Optimization (SEO) The search engine industry has seen some changes and updates to the search algorithms, all to cater to the needs of users. Snippets, ever since their introduction, have become the holy grail of SEO. Google stated last year…

Michael Hubert Announces The Launch Of Marketing Agency “The Hubert Group”

Principal Consultant and founder, Michael Hubert, is excited to announce the launch of "The Hubert Group" a marketing automation and marketing creative agency. Michael enters this career shift with over 15 years of experience leading successful B2B and B2C organizations. Fluent in multiple marketing automation and CRM platforms, he specializes in omnichannel customer journeys, engagement and retention strategies. Additionally, Michael has assembled a team of technical and creative marketing consultants to support its…

Icertis Wins Industry-Leading Artificial Intelligence Award For AI Innovation in Contract Management

Ai Everything and Forbes AI Recognize Icertis' Use of Artificial Intelligence to Solve Previously Intractable Contracting Challenges Icertis, the leading provider of enterprise contract management in the cloud, was named Best Application of Artificial Intelligence (AI) in Contract Management at the Ai Everything and Forbes AI Brave Awards. The acknowledgment underlines Icertis' success in infusing AI in its category defining Icertis Contract Management (ICM) platform. ICM helps customers digitally transform how they…

HUAWEI CLOUD Gains Ground in Global Markets through Cloud + AI + 5G + IoT

HUAWEI CLOUD Adoption Soars as Enterprises Seek a New Class of Connected and Intelligent Applications HUAWEI CLOUD has announced a series of 2019 strategic investments to expand its global footprint in response to growing demand for its intelligent, secure and stable cloud platform. HUAWEI CLOUD is seeing strong adoption of its services, and today operates 23 cloud regions and 45 availability zones across Africa, Asia Pacific, Europe, and Latin America, empowering digital transformation for organizations globally.…

MarTech Interview with Tom Kulzer, CEO at AWeber

"Businesses that recognize the need to build relationships with their customers are generally the fastest to adopt email marketing technology." Tell us about your role and journey into Technology. What inspired you to start at AWeber? My journey into Technology began while I was working at a computer hardware firm selling wireless modems in the late-1990s. As a Salesperson, I noticed that Sales were falling through the cracks because of a lack of proper follow-up. So, I coded a program that automated the delivery of…

Swit Raises $6 Million to Assist its Rapid Growth Within the Team Collaboration App Market

The team collaboration app market is booming, and in the wake of Slack's recent IPO, the market is now valued at $45 billion. San Francisco-based startup Swit announced it has raised more than $6 million in additional funding to aid its already rapid growth within the app space. Swit is the complete team collaboration app Today, 83% of professionals depend on technology to collaborate, but despite companies like Slack's success, there is yet to be one singular collaboration app that…

Customer Experience Transformation Will Attract 23% of 1.68 Billion Dollars Invested in Digitalization in 2019

Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis "Impact of Digital Technologies in The Customer Journey" jointly drawn up with Atento. According to IDC data, 23% of 1.68 billion dollars will be invested in digitalization processes in the course of the year will focus on customer experience transformation. Isabel Tovar, IDC Research Spain analyst, considers that "the confluence between technology and the customer journey is an…