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Brand Experience Agency, Cramer, Hires Industry Veteran to Partner with Its Expanding List of Global Clients

In a Newly Created Executive Team Role, Ian Mcgonnigal Joins Cramer as Senior Vice President of Strategic Accounts Events and Experiential marketing agency Cramer has hired Ian McGonnigal as senior vice president of strategic accounts, a newly created position that corresponds with the continual exponential growth for both Cramer's business and the meetings and events industry overall. The meetings and events industry is projected to see an increase of five to ten percent in 2019, according to the recently released CWT…

Cramer-Krasselt’s Integrated, Marketing-Driven Approach to Public Relations Continues to Win Top Industry Awards

Leading integrated marketing agency Cramer-Krasselt (C-K) won eight industry awards for its public relations and social media work last month. The awards highlight C-K's data-inspired, real-time, tech-integrated approach to telling clients' stories globally across multiple relevant channels. The awards range from local to national recognition, including two Silver Anvil awards recognizing C-K's global campaigns. The Silver Anvils are sponsored by the Public Relations Society of America (PRSA) and recognize the best in…

Smarsh Partners with DLT Solutions to Provide Federal Agencies With Solution for Text Message Records Retention and Oversight

Federal Archive enables agencies to easily capture, retain, search and produce employee text messages for records preservation, FOIA and litigation preparedness Smarsh, helping customers get ahead – and stay ahead – of the risk within their electronic communications, announced a new partnership with DLT Solutions, a wholly owned subsidiary of Tech Data and the premier government technology solutions aggregator. DLT Solutions will distribute the Smarsh Federal Archive, a cloud-based mobile text message archiving solution,…

Seven Areas Where MarTech CMOs Are Most Likely to Spend

Last month, MarTech Series published its take on Gartner’s report for Seven areas that the CMO will most likely spend in 2019. The seven areas are: 1. Digital Marketing 2. MarTech 3. Advertising 4. Workshorses 5. Innovation 6. Customer Experience 7. Personalization Gartner predicts that 29% of the annual CMO budget will be disbursed towards MarTech. Now, we are jotting down industry chatter around the report. Tech Feed from the Industry For industry stalwarts, the budget allocation comes as no surprise. Due to…

Evergage Named an EContent 100 Award Winner for Fourth Year in a Row

Evergage's Personalization and Customer Data Platform (CDP) Honored Among the Technologies 'That Matter Most' in the Digital Content Industry Evergage, The 1-to-1 Platform company, announced it has been named a winner in the EContent 100 for the fourth year in a row. The annual awards program – honoring the 100 companies that matter most in the digital content industry – is hosted by EContent magazine, a leading authority on the businesses of digital publishing, media and marketing. For the first year in the award…

Future Chooses Selligent Marketing Cloud to Strengthen Customer Engagement

Selligent Marketing Cloud, the B2C Marketing Automation company, announced Future plc as a client. Future is a global multi-platform media company, creating over 200 print publications, apps, websites and events, in fields such as video games, technology, film, music and home. Selligent Marketing Cloud will enable Future to consolidate multiple data sources to create a 360-degree profile of its customers. The brand attracts about 57 million cross-platform visits each month, with 250,000 digital subscribers worldwide. Future…

SecurityScorecard Enhances Market Leading Security Ratings Platform with Contextual Peer Analytics and GDPR Mapping Capabilities

RiskContext and General Data Protection Regulation (GDPR) Mapping Enable Customers to Easily Identify Security and Compliance Issues SecurityScorecard, the leader in security ratings, announced the addition of RiskContext as well as new GDPR compliance mapping capabilities to its industry leading security analytics suite. RiskContext enables security and risk management teams to instantly compare issue-specific findings against similar companies. In addition to the release of contextual peer analytics enhancements, the…

TA Digital Welcomes Chesshire Gaylor as the Sr. Director of Experience Design

TA Digital, a full-service digital transformation solutions and services provider for enterprise companies for more than 18 years announced that Chesshire Gaylor has joined their team as Sr. Director of Experience Design. As Sr Director of Experience Design, Chesshire facilitates the research and definition of strategies which drive holistic customer experience, managing the space between strategy, experience, design and implementation. Chesshire graduated from the Georgia Institute of Technology with a MS in Human…

Benchmark Study by Blueshift Finds That AI Marketing Increases Customer Engagement 7X and Revenue 3X

Report Analyzes 3.8 Billion Marketing Interactions to Demonstrate the ROI of AI-Powered Marketing Blueshift, the leading AI-Powered Customer Data Platform, announced the results of the first ever benchmark report analyzing the impact of AI-powered marketing campaigns. The study found that AI-powered campaigns increase customer engagement 7X and revenue 3X. While AI has received a lot of hype in recent years, its results have remained opaque. To separate real ROI from the hype, Blueshift analyzed 3.8B marketing…

Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Intends to Leverage Rebel’s Technological Capabilities so That Its Customers Can Do a Lot More with Promotional Emails Marketing and Commerce Clouds are perhaps the smallest departments of Salesforce. This fact is possibly the biggest driver in Salesforce acquiring Rebel, which is known to bolster direct email campaigns that brands initiate. This acquisition will permit email recipients to do a lot more with promotional emails. The…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

Facebook Is Optimizing Content Marketing; Offers Publishers New Tools

Facebook Is Empowering Publishers by Releasing New Tools to Measure Organic Content Performance Facebook is testing new publishing tools with an exclusive group of publishers. The Social Media giant is allowing publishers to test variations of content elements to check which perform the best. These elements are- Headlines Images Videos Copy Facebook is allowing four versions of an organic copy to be tested by publishers followed by real-time insights on click-through rates. Five publishers, globally, have…

VoiceSense Wins Speech Technology Magazine’s 2018 Speech Industry Star Performer Award

Company Recognized for Its AI-Driven, Speech-Based Predictive Analytics Technology for Building Personality Profiles and Forecasting Behavioral Tendencies VoiceSense, an innovative provider of speech-based predictive analytics solutions, announced that the company has won Speech Technology Magazine's 2018 Star Performer Award for its groundbreaking speech-based predictive analytics technology used to build AI-driven personality profiles that forecast behavioral tendencies. Speech Technology Magazine's Speech Industry…

Sky Data Poll Results Confirm a Major Chunk of Population Believes That Social Media Causes Bullying

With Bullying Becoming a Growing Social Menace for School Going Population, Sky Data Results Are Adding Insult to Injury. 91% of Poll Participants Believe That Social Media Worsens Bullying Social Media platforms are the primary sources of entertainment and engagement for millennials. More so, an entire generation of school going age is alarmingly getting immersed in their Social Media world. Although Social Media enables school-goers to a host of new information, it also brings along its own set of drawbacks.…

Evergage Named an EContent ‘Trendsetting Product’ for Second Year in a Row

Evergage Honored for Helping Digital Marketers Deliver Real-Time, Individualized Experiences That Improve Customer Loyalty and Conversions Evergage, the real-time personalization platform company, announced that it has been named to EContent magazine's "Trendsetting Products of 2018" list. This is the second year in a row that Evergage has received a Trendsetting Products award – honoring solutions that shape the digital content industry while helping businesses solve marketing, content and publishing challenges. Also…

EventOPS Cements Industry Leadership Position with New Hire: Michael Fuller, Chief Strategy Officer

Michael Fuller Comes with an Extensive Experience in Event Technology and the Mice Industry, Working with a Broad Range of Clients and Industries across the United States, Europe and Australasia EventOPS, the premier online tool for streamlining event management, is delighted to announce the appointment of Michael Fuller as Chief Strategy Officer. Fuller has an impressive background in event technology and the MICE industry, with extensive experience working with a broad range of clients and industries across the…

Kentico Makes EContent 100 List of Companies That Matter Most in Digital Content Industry

Now in its 17th year, the List is Compiled by Some of the Most Respected Analysts, Editors, and Journalists Covering the Space Kentico Software, maker of both premise- and cloud-based CMS platforms, announced that it has been named in the EContent 100 List of Companies That Matter Most in the Digital Content Industry. Now in its 17th year, the list is compiled by some of the most respected analysts, editors, and journalists covering the space. This marks the sixth major distinction earned by Kentico this year.…

Oh Snap Inc.! It’s outta control.

Snap Inc. the parent company of SnapChat officially filed to go public on 2nd Feb. Snap Inc., a "camera company" is reportedly seeking a $25 billion valuation in its IPO, expected to happen in March. The self-described camera company considers Apple, Facebook, Instagram, WhatsApp, Google, YouTube and Twitter its rivals. Snap acknowledged in its IPO filing that it would likely be the first company to sell non-voting stock in an IPO on a U.S. stock exchange. The founders of Google and Facebook also took steps to preserve…