Criteo Builds Out Roster of New Talent to Accelerate Execution on New Vision

Commercial, Product and R&D Ad Tech Veterans Join to Guide Company Transformation into World Leading Commerce Media Platform Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced the appointment of four key hires to accelerate business growth: Jon Kaiser as Global Vice President, Agency Business Development and Partnerships, Rory Mitchell as Executive Managing Director, Americas, Joe Stevens as Chief Information Security Officer and Ingmar Zach …

Pacvue Announces Criteo Integration to Expand eCommerce Advertising Across Channels

Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, announced an integration with Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, and its Retail Media Platform. Pacvue is one of the first advertising technology platforms to connect to the new platform, which enables programmatic bidding, analytics, and automation across eCommerce marketplaces and retailers. The Criteo Retail Media Platform allows brands to…

Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer

McCarthy Will Oversee Marketing and Communications Strategy in Company's Transformation to a Commerce Media Platform Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced Brendan McCarthy as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo's global markets and will be an integral part of Criteo's transformation and innovation strategy to a Commerce Media Platform. Marketing Technology News: ProProfs…

Criteo Integrates with Oracle Data Cloud

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories. Marketing Technology News: Klaviyo Raises $200 Million in Series C Funding Brand safety…

Criteo Joins Open Source Unified ID Initiative

 Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced that it is collaborating with the advertising technology leader, The Trade Desk, on the Unified ID 2.0 initiative. Criteo will provide the sign-on solution and codevelop the transparency portal in Unified ID 2.0. The transparency portal will enable consumers to have unprecedented control over their advertising experience. Both companies will start testing this concept with publishers and other industry…

Criteo positioned as a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising,  announced it was recognized as a Challenger in the September 2020 Gartner Magic Quadrant for Ad Tech, a research report authored by Andrew Frank, Lizzy Foo Kune and Eric Schmitt. The Gartner Magic Quadrant for Ad Tech evaluates technology vendors for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search. According to the report,…

Criteo Names Sarah Glickman as New Chief Financial Officer

Glickman brings 30 years of global finance and transformation experience to Criteo Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, nnounced the appointment of Sarah Glickman as Chief Financial Officer, effective September 8. She will serve as both Criteo's principal financial officer and principal accounting officer, and will replace Dave Anderson, who served as interim Chief Financial Officer for four months. Glickman brings 30 years of global finance…

Criteo Announces Changes to its Board of Directors

Criteo, the global technology company powering the world's marketers with trusted and impactful advertising,  announced changes to its Board of Directors. Jean-Baptiste Rudelle, Criteo's co-founder and former CEO, has stepped down from Criteo's Board of Directors effective August 27, 2020.  Mr. Rudelle had previously stepped down from the day to day activities as CEO in November 2019, and as Chairman of the Board in July 2020. Marketing Technology News: Bambuser and Relatable Enter Global Partnership Also effective …

Todd Parsons Joins Criteo as Chief Product Officer to Accelerate Company’s Diversification

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced Todd Parsons' appointment to Chief Product Officer. In this role, Parsons will lead and oversee Criteo's product design and innovation roadmap, playing a critical role in the transformation of the company's technology platform. Marketing Technology News: TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal Parsons brings over 15 years of experience as a product leader…

Criteo Announces Integration with Zaius to Activate First-Party Audiences Across the Open Internet

The partnership enables mutual clients to leverage their first-party data to deliver targeted and relevant advertising that drives measurable outcomes  Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet. The integration will enable Criteo and Zaius clients to create custom audiences using their…

Criteo Names Industry Veteran Sherry Smith Managing Director of Retail Media, Americas

Smith will Drive Criteo's Fast-Growing Retail Media Business in the Region Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. In this role, Smith will lead and oversee daily operations and strategy for Criteo's Retail Media commercial team. Previously, Smith served as the Chief Executive Officer of Triad Retail Media, GroupM's retail media specialist…

Criteo Launches First Self-Service Retail Media Ad Platform to Buy Transparently Across Retailers at Scale

The platform enables retailers to grow advertising revenue by providing transparency, flexibility and control to brands and agencies Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. Now, retailers can…

Criteo Appoints Dave Anderson As Interim Chief Financial Officer

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced the appointment of Dave Anderson as interim Chief Financial Officer for a six-month engagement in replacement of Benoit Fouilland, effective May 18, 2020. As the prior CFO of Nielsen Holdings and Honeywell International, Dave Anderson is a highly experienced and senior finance and operations leader who has worked in diverse global companies across a range of industries. In addition to a strong CFO…

Criteo Launches Comprehensive Global Channel Partner Program

New program empowers channel partners to utilize Criteo's vast shopping data and insights to attract, retain and grow their customers Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced Criteo Partners, a global partnership program dedicated to helping channel partners better utilize the Company's advertising platform, which is built on top of its extensive shopper data, to grow and expand their customer base. Today, Criteo's technology…

Criteo Announces Implementation of Nielsen Digital Measurement Solutions

New relationship will enable marketers to understand the brand lift benefits of their performance campaigns and measure the demographics of the consumers they reach Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced the planned implementation of Nielsen's Digital Ad Ratings (DAR), the industry standard for digital ad measurement, and Digital Brand Effect, which helps advertisers better measure and optimize brand lift metrics, with Criteo…

Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns

Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users…

Criteo Appoints Megan Clarken As Chief Executive Officer

Founder JB Rudelle Remains Committed As Company Chairman  Criteo S.A. , the advertising platform for the open Internet, announced the appointment of Megan Clarken as Chief Executive Officer, based in Paris, effective November 25, 2019. Founding Chairman and CEO JB Rudelle has decided, with the full support of the Board of Directors, to bring in as CEO a new leader with proven experience in company transformation. By splitting the roles of CEO and Chairman, the Company is adding leadership capacity,…

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement…

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

Conversions for Criteo advertisers increased 90% year-over-year on MoPub inventory Criteo S.A., the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to…

Criteo Cited as a Large Vendor in Now Tech: Omnichannel Media Management Report by Independent Research Firm

Criteo included in same category as Amazon, Facebook and Google; Analyst and report author Joanna O'Connell cautions marketers on walled gardens Criteo S.A., the advertising platform for the open Internet, is cited as a large player in a Forrester report titled "Now Tech: Omnichannel Media Management, Q2 2019", published on June 14th, 2019. Forrester's research report defines omnichannel media management, identifies functionality segments that buyers should watch for and gives them a lay of the vendor landscape,…