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Criteo Names Sarah Glickman as New Chief Financial Officer

Glickman brings 30 years of global finance and transformation experience to Criteo Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, nnounced the appointment of Sarah Glickman as Chief Financial Officer, effective September 8. She will serve as both Criteo's principal financial officer and principal accounting officer, and will replace Dave Anderson, who served as interim Chief Financial Officer for four months. Glickman brings 30 years of global finance…

Criteo Announces Changes to its Board of Directors

Criteo, the global technology company powering the world's marketers with trusted and impactful advertising,  announced changes to its Board of Directors. Jean-Baptiste Rudelle, Criteo's co-founder and former CEO, has stepped down from Criteo's Board of Directors effective August 27, 2020.  Mr. Rudelle had previously stepped down from the day to day activities as CEO in November 2019, and as Chairman of the Board in July 2020. Marketing Technology News: Bambuser and Relatable Enter Global Partnership Also effective …

Todd Parsons Joins Criteo as Chief Product Officer to Accelerate Company’s Diversification

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced Todd Parsons' appointment to Chief Product Officer. In this role, Parsons will lead and oversee Criteo's product design and innovation roadmap, playing a critical role in the transformation of the company's technology platform. Marketing Technology News: TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal Parsons brings over 15 years of experience as a product leader…

Criteo Announces Integration with Zaius to Activate First-Party Audiences Across the Open Internet

The partnership enables mutual clients to leverage their first-party data to deliver targeted and relevant advertising that drives measurable outcomes  Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet. The integration will enable Criteo and Zaius clients to create custom audiences using their…

Criteo Names Industry Veteran Sherry Smith Managing Director of Retail Media, Americas

Smith will Drive Criteo's Fast-Growing Retail Media Business in the Region Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. In this role, Smith will lead and oversee daily operations and strategy for Criteo's Retail Media commercial team. Previously, Smith served as the Chief Executive Officer of Triad Retail Media, GroupM's retail media specialist…

Criteo Launches First Self-Service Retail Media Ad Platform to Buy Transparently Across Retailers at Scale

The platform enables retailers to grow advertising revenue by providing transparency, flexibility and control to brands and agencies Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. Now, retailers can…

Criteo Appoints Dave Anderson As Interim Chief Financial Officer

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced the appointment of Dave Anderson as interim Chief Financial Officer for a six-month engagement in replacement of Benoit Fouilland, effective May 18, 2020. As the prior CFO of Nielsen Holdings and Honeywell International, Dave Anderson is a highly experienced and senior finance and operations leader who has worked in diverse global companies across a range of industries. In addition to a strong CFO…

Criteo Launches Comprehensive Global Channel Partner Program

New program empowers channel partners to utilize Criteo's vast shopping data and insights to attract, retain and grow their customers Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced Criteo Partners, a global partnership program dedicated to helping channel partners better utilize the Company's advertising platform, which is built on top of its extensive shopper data, to grow and expand their customer base. Today, Criteo's technology…

Criteo Announces Implementation of Nielsen Digital Measurement Solutions

New relationship will enable marketers to understand the brand lift benefits of their performance campaigns and measure the demographics of the consumers they reach Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced the planned implementation of Nielsen's Digital Ad Ratings (DAR), the industry standard for digital ad measurement, and Digital Brand Effect, which helps advertisers better measure and optimize brand lift metrics, with Criteo…

Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns

Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users…

Criteo Appoints Megan Clarken As Chief Executive Officer

Founder JB Rudelle Remains Committed As Company Chairman  Criteo S.A. , the advertising platform for the open Internet, announced the appointment of Megan Clarken as Chief Executive Officer, based in Paris, effective November 25, 2019. Founding Chairman and CEO JB Rudelle has decided, with the full support of the Board of Directors, to bring in as CEO a new leader with proven experience in company transformation. By splitting the roles of CEO and Chairman, the Company is adding leadership capacity,…

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement…

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

Conversions for Criteo advertisers increased 90% year-over-year on MoPub inventory Criteo S.A., the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to…

Criteo Cited as a Large Vendor in Now Tech: Omnichannel Media Management Report by Independent Research Firm

Criteo included in same category as Amazon, Facebook and Google; Analyst and report author Joanna O'Connell cautions marketers on walled gardens Criteo S.A., the advertising platform for the open Internet, is cited as a large player in a Forrester report titled "Now Tech: Omnichannel Media Management, Q2 2019", published on June 14th, 2019. Forrester's research report defines omnichannel media management, identifies functionality segments that buyers should watch for and gives them a lay of the vendor landscape,…

Custora Announces Partnership with Criteo

Custora - a customer intelligence platform that uses machine learning to power personalized marketing for companies including Tommy Hilfiger, Tiffany & Co., and Bonobos has announced its strategic partnership with Criteo S.A., the advertising platform for the open internet, as part of the company’s Global Audience Partner Program. “We are thrilled to partner with Criteo and integrate Custora’s advanced audience segmentation and personalization capabilities” The partnership will leverage Custora’s leading platform to…

Criteo Direct Bidder Support Announced for Accelerated Mobile Pages

An Industry Milestone for Header Bidding Criteo S.A., the advertising platform for the open Internet, announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP) Project. Criteo Direct Bidder is one of the first header bidding solutions in the industry to be accepted by AMP, which provides a straightforward framework to create a faster, more seamless experience for the mobile web. With more than 5 billion AMP pages published to date, publishers are…

Criteo Announces Global Audience Partner Program

Enables Advertisers to Power Advanced Segmentation with Industry Leading Onboarding Rates Criteo S.A., the advertising platform for the open Internet, announced the launch of its Global Audience Partner Program, featuring new audience partnerships with Customer Data Platforms (CDPs), Data Management Platforms (DMPs) and other customer segmentation solutions. These new partners enable brands and retailers to re-engage their existing or lapsed customers with advanced audience segmentation using Criteo's world-class…

Criteo Announces the Appointment of Geoffroy Martin as Executive Vice President and General Manager of Retail Media

Criteo, the advertising platform for the open Internet, announced the appointment of Geoffroy Martin to the role of Executive Vice President and General Manager, Retail Media. He will be based in Paris and will report into Mollie Spilman, Chief Operating Officer at Criteo. Prior to joining Criteo, Martin was a private consultant with a focus on growth strategies and innovation. From 2004 to 2015, he held multiple positions at Art.com, including COO and CEO, where he oversaw an explosive growth in revenue and customer base…

Criteo Announces the Appointment of Patrick Gallinari to the Criteo AI Lab

Gallinari, A Pioneer in Neural Network Research Across France and Europe, Will Lead a Top Research Team at the Growing Criteo AI Lab in Paris Criteo, the advertising platform for the open Internet, announced, the appointment of Patrick Gallinari, a widely-respected and renowned French researcher, best known for his work with neural networks and precursors of deep learning. Prior to joining the Criteo AI Lab, Gallinari was Director of the Computer Laboratory at the prestigious Sorbonne University In his ten years at…

Criteo Acquires Manage, Strengthening Its Mobile Marketing Solutions

Criteo S.A., the advertising platform for the open Internet, announced it has acquired Manage. Criteo is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution, addressing the entire consumer journey from awareness and consideration to conversion. Manage is a Silicon Valley company with an attractive app install advertising solution. This acquisition expands Criteo’s client base as Manage serves advertisers not only in Criteo’s…