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iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

HashCash Consultants Extends Data Visualization Expertise to Aid Global Retail Chain

HashCash Consultants is helping a global retail chain with its data visualization expertise through offering business analytics tools to drive the strategic vision HashCash Consultants has extended its expertise in data visualization to a global retail chain. The company is helping the partner enterprise with a sophisticated set of business analytics tools to drive strategic decision making and implement smart business practices. “The rules of doing business are rapidly changing to level up with the change in consumer…

FreedomPay Unifies Commerce Data Into Actionable Business Intelligence

Merchants now have access to consumer centric digital insights to drive profit and growth in a world of commerce without borders FreedomPay, the global leader in Next Level Commerce, introduces an industry-leading business intelligence solution that transforms digital strategy and consumer experience for merchants globally. Through BI, merchants can leverage commerce data to analyze sales performance across all selling systems, and contextualize purchase patterns all within unique, customized consumer segments. By…

Alyce Launches Integration With Vidyard, Delivering Customized PX Video Engagement For Prospects And Customers

Pairing Personal Gifting and One-to-One Video Helps Customers Deliver End-to-End Personal Experiences that Build Rapport, Earn trust, and Deeper Professional Relationships to Drive Growth Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announces their integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or…

Tremor Video Expands CTV Offering With Data-Driven Creative Solutions

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

Amplifyer and Chalice Partnership Delivers Customized Algorithms for Leading Brands and Ad Agencies

Ad tech veterans will provide brands with bespoke bidding algorithms to grow market share Amplifyer, the company that connects Fortune 1000 marketers with the world's most innovative start-ups, and Chalice, a new venture that develops and deploys bespoke algorithms for leading brands, today announced a partnership that provides advertisers with a differentiated programmatic strategy rooted in growing market share, gaining competitive advantage and creating enterprise value. "Moving algorithmic optimization in-house…

Alliance Data Provides Card Services Performance Update For May 2020

Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, provided an update on its Card Services segment. In connection with the release of the Company's Master Trust Monthly Noteholder's Statement, the Company is releasing similar metrics for the overall total managed portfolio. The Master Trust data represents a subset of the Company's total managed portfolio, and the Company believes the information presented below provides a more complete view of the Card Services…

GoodData Updates Accelerator Toolkit to Enhance Data Analytics in Applications

New Capabilities Added to the Accelerator Toolkit, UI Library to Enable Customized and Faster Data Analytics GoodData, a leader in end-to-end analytics solutions, announced several new capabilities have been added to their Accelerator Toolkit, which is used by leading enterprise companies to add data analytics into the natural flow of applications versus older, bolt-on Business Intelligence (BI) solutions. The enhanced capabilities are another step in the process of making data understandable, relevant and actionable…

AiCure Appoints Former Medidata Founder Ed Ikeguchi as CEO

Industry veteran to build on AiCure's ten years of market success and extend AI platform to digital biomarkers for holistic patient health Continued corporate growth and platform milestones drive 2020 momentum AiCure, an AI and advanced data analytics company focused on improving clinical trials, announced Ed Ikeguchi, M.D. as its Chief Executive Officer (CEO). Formerly serving as the company's Chief Medical Officer (CMO) and President, Dr. Ikeguchi's appointment as CEO will advance AiCure's commitment to improving…

Bad Data Handling Is Holding Marketers Back, Survey Reveals

Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right skills to deal with customer data privacy, a new survey revealed. Lack of skills in data privacy compound the problem and form part of a subset of growing issues to do with a lack of internal capability and capacity. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth…

UWL Introduces WorldScope: Intuitive Supply Chain Data Management

Bringing shippers clarity around what matters most throughout a shipment's lifecycle UWL, a top 25 American-owned NVOCC and leading provider of Global 3PL services, launches WorldScope, a propriety supply chain data management platform built upon industry-leading logistics software, CargoWise. WorldScope gives shippers an upgraded, easy-to-use platform for accessing real-time shipment data that can be uniquely tailored to business requirements. Marketing Technology News: Validic Announces Real-Time, Remote Symptom…

Live Data Shows Impact Coronavirus Is Having on European Businesses

Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had in Europe, the Middle East, and Africa. Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling people, businesses and economists to track the real-time impact COVID-19 are having on all industries across the globe. The enterprise-class analytics and wayfinding business have been working…

IntentData.io Announces Availability of Intent Data Which Remains Effective and Accurate During Work From Home

Company’s Data is Sourced From Publicly Observed Action and Doesn’t Require IP Address Resolution IntentData.io, Inc. announces Contact Level Intent Data which is uniquely suited to the sudden remote work environment. As we all adapt to the unknown, and after first caring for the safety of family, neighbors, and employees, companies are adapting and getting back to work. Marketing and sales have changed. New tools are required, including intent data. Most third-party intent data solutions rely on IP address resolution or…

Alliance Data Provides Update On Current Impact of COVID-19

Schedules Conference Call for Tuesday, March 24 Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced a conference call will be held on Tuesday, March 24 at 4:00 PM to discuss the following update on the current impact of COVID-19. Ralph Andretta, president and chief executive officer of Alliance Data, commented, "Alliance Data has been closely monitoring the COVID-19 pandemic and its impact on our associates, our clients and our financial flexibility.…

Terminus Expands Account-Based Platform with New Web Personalization Capabilities and Enhancements to Account Data Management

Terminus launches product capabilities that enable marketers to manage full-funnel ABM in a single solution Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and…

Quantum Spatial Manages Massive Data Growth with Igneous

Igneous’ DataDiscover and DataProtect Enable Quantum Spatial to Simplify Operations While Hitting SLAs Igneous, the SaaS data management company for file intensive environments, announced today that Quantum Spatial, Inc. has standardized on Igneous for its fast file movement, cloud capabilities, and simplified operations. Quantum Spatial, an NV5 company, is the nation’s largest geospatial data firm. A pioneer in advanced mapping technology, Quantum Spatial’s end-to-end solution delivers data and services of the highest…

Here to Help–Enhance your B2B Data Transactions for FREE with VistaChain

If you have an existing EDI environment at your company, Highview would like to help by offering VistaChain FREE OF CHARGE through May 31, 2020. "When I founded Highview two years ago the one thing I refused to change from how I'd run my previous company was my commitment to serving customers first. I wanted to help them run their businesses better, under all circumstances, by delivering easy, affordable innovation," says Mike Kersels, founder and CEO of Highview. Marketing Technology News: Reputation.com Welcomes…

Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time

Offering Shortens the Sales Cycle, Reduces Order Errors and Educates Customers by Enabling Real-Time Collaboration Throughout the Buying Process  Tacton, a global leader in Smart Commerce solutions for manufacturers, today announced expanded visualization capabilities, enhancing the customer experience by giving manufacturers the ability to configure and view customized products in 3D and real-time via an interactive interface. Tacton Visualization empowers customers to make informed business decisions quicker and with…

Exigent Launches AI-Powered Contract Management System for Speed to Smart Data

With a machine learning engine trained by lawyers, Exigent's end-to-end CMS now auto-extracts contract data in milliseconds and runs contextual search with improved accuracy Legal technology provider, Exigent, has released the latest update to its Contract Management Solution to include AI-based auto-extraction and contextual search for increased speed to data, accuracy and business impact. Exigent's AI auto-extraction tool, Scarlett, is powered by a machine learning engine set up and trained by legal professionals,…

Marketing without Data

With new legislation on the horizon, what does a future with restricted data mean for marketers? Unless you have been under a rock, or not reading your industry press, you will no doubt be aware of California’s attempt to protect its flock with stricter data privacy laws under The CCPA slated for 2020. Others have quickly followed suit with more than fifteen state proposals and a plethora of federal ones that could result in a further complicated patchwork of compliance controls. On top of legislation, consumer…