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Marketers Leapfrog into Digital-first Era Through Data-driven Experiences Powered by ON24

Enterprises around the world turn to ON24 to execute a digital-first marketing strategy and drive sustainable revenue growth With businesses no longer able to connect with audiences in person, digital-first events are now the new normal. That's why companies of all industries and sizes are turning to ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences. Because of the engaging, data-rich format of ON24 webinars and virtual event experiences,…

JRNI Ups the Ante on Data-Driven Decisions

JRNI, a leading SaaS scheduling platform designed to optimize the customer journey through powerful personalized experiences both in-person and remotely, today announced the availability of JRNI Analytics. The tool is designed to provide retailers, retail banks, wealth management firms, and other businesses with insights into consumer behavior, business trends, and conversions. Marketing Technology News: Adfone Announces the Closing of a $7.5M Seed Funding Round to Expand its Play2Pay Rewards Platform As scheduled…

SANDSIV and Tech Mahindra Partner to Deliver the Most Powerful Data-driven CX Experience for Their Clients

Two of the customer experience (CX) tech spaces leaders are partnering to deliver a complete package to their clients. SANDSIV, with their core product sandsiv+, delivers the most powerful AI-driven customer intelligence system in the world. Tech Mahindra is a leading provider of digital transformation, consulting and business reengineering services and solutions. The partnership will allow some of the world’s best known companies to turn their zettabytes of customer data into actionable information and even predictive…

OmniSci and Z by HP Accelerate Data-Driven Workflows

World’s Most Powerful Workstation Now Available With OmniSci Platform to Bring Accelerated Analytics to Individual Technical Professionals OmniSci, the pioneer in accelerated analytics, and Z by HP announced a collaboration to bring the power of advanced data analytics to the HP Z8, the world’s most powerful workstation. As a preloaded component in the Z8 Workstation Evaluation Program, OmniSci’s accelerated analytics platform gives data scientists and analysts the ability to directly interrogate massive datasets at their…

Havas Chicago Group Bolsters Data-Driven Creative Leadership with Three Senior Appointments

Liz Roche joins Havas Helia Chicago as managing director; brings data and digital experience from tech companies Facebook, LinkedIn and Groupon Dan Baldino and Marianna Ruiz join the Chicago agency group as managing director and group creative director, respectively Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives to enhance the agency’s leadership team. Former Facebook executive Liz Roche joins Havas…

Collibra Raises $112.5 Million to Help Businesses Make Data-Driven Decisions

ICONIQ Capital, Index Ventures and Durable Capital Partners Lead Latest Round for Data Intelligence Company Collibra, the Data Intelligence company, announced $112.5 million in funding at a post-money valuation of $2.3 billion, bringing the company's total venture funding to $345.5 million. The funding round was led by existing investors, ICONIQ Capital and Index Ventures, and Durable Capital Partners LP, an investment firm founded in 2019 by former T. Rowe Price portfolio manager Henry Ellenbogen, which participated…

Bidgely Enterprise Analytics Succeeds in Transforming Smart Meter Data into Customer Analytics and Grid Edge Intelligence, and Utility…

Artificial intelligence and personalization drives intelligent demand side management program planning and customer targeting, reduces churn, improves call center operations and more Bidgely has successfully equipped its global utility and energy retailer partners with new tools to create value from untapped customer data through its artificial intelligence-powered Enterprise Analytics Solution. Bidgely has partnered closely with global customers like TEPCO, NV Energy, Duke Energy, VSE and others to extract data insights…

Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…

Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs

Leader in Revenue Intelligence and Leader in B2B Sales Come Together to Help Customers Succeed Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the largest sales, management, and leadership training organization in the world in order to help revenue teams learn and implement data-driven practices. As a global award-winning leader, Sandler is focused on helping its…

Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights

VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency Snowflake, the cloud data platform, announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism industry product, VisitorView. “Our goal with Environics Analytics, as with every Snowflake customer, was to break down the data…

SAP Teams with project44 to Help Shippers Manage and Improve Data-Driven Global Supply Chains

SAP SE announced a partnership with project44®, a global leader in advanced visibility for shippers and logistics service providers. The new partnership aims to change the way shippers manage the delivery process, helping customers to save time and resources, improve operations and thrive in the experience economy. The companies plan to offer a joint solution for key transportation processes, such as receiving and tracking, that will connect, automate and provide visibility data and insight from project44 within SAP…

Tremor Video Expands Data-Driven ACR Solutions to Bolster Full-Funnel Campaigns for Advertisers

Tremor Video, the leading programmatic video platform, announced it has renewed its partnership with Alphonso to expand its exclusive automatic content recognition (ACR) solutions that enable brands to reach TV audiences more precisely and effectively across video devices. Coupled with its recently combined RhythmOne offerings (YuMe and RadiumOne), this announcement solidifies Tremor Video’s leadership position in the evolving TV retargeting space and reinforces the company’s commitment to providing clients with unique,…

Marketing Architects Expands Relationship with Nielsen, Announces Data-Driven, Comprehensive Agreement

Agreement Includes Nielsen Media Impact with TV, Radio, Digital Data, Local TV and Audio Measurement in All Markets Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact (NMI) with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets. Marketing Architects is a Minneapolis-based advertising agency that drives rapid growth and solves complex business challenges…

Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

Sales Scorecards Combine with Brainshark's Best-Of-Breed Readiness and Enablement Solutions to Radically Improve Sales Performance Brainshark, Inc., the industry's only data-driven sales readiness platform, announced that it has acquired Rekener, a leading sales scorecard provider. The acquisition extends Brainshark's position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the…

Factual Announces Strategic Partnership With Mitsui & Co. to Bring Location Data-Driven Offerings to Japan

Digital Marketing Expertise from Mitsui to Accelerate Factual’s Entry into the Japanese Market Factual, the location data company, announced a strategic partnership with Mitsui & Co. (“Mitsui” head office: Chiyoda-ku, Tokyo; President & CEO: Tatsuo Yasunaga) to bring Factual’s location data-based offerings to Japan. Mitsui, which has also made a strategic investment in Factual, will assist with the integration of Factual data into local programmatic ad buying, social and publisher platforms, and will also drive…

Absolutdata and SafeGraph Form a Strategic Alliance to Strengthen Data-Driven Decision Making with Enhanced AI Models

SafeGraph’s Places Location Data Integrated with Absolutdata’s NAVIK AI Platform Supercharges Data-Driven Decision Making for CPG, Retail, Hospitality and Foodservice clients Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced a strategic alliance with SafeGraph, a data-focused company that powers innovation by providing open access to geospatial data. With SafeGraph’s analytics-ready data integrated into Absolutdata’s NAVIK AI…

Software Company Agillic Is Entering the DACH Region with a Native Customer Marketing Platform to Help Brands Act on Insight Through a…

“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools to make that data actionable are a necessity. Marketing software company Agillic provides a native customer marketing platform that enables companies to orchestrate and execute highly personalised communication across channels. In August 2019, the company entered DACH and is now out to…

OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched OpenText Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer's journey – from website interactions to email engagement, social media content and call center performance. Core Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. "Modern, insight-driven…

Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers

With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Yet, too often do marketers instead rely on data as a short-cut, for example by using it to glean insights from A/B testing tools that ‘optimize’ content by generating thousands of variants of a particular asset before pitting them against…

SocialPeta Helps JIOS Build a Data-Driven Marketing Service

As global science and technology develop rapidly, “data” has been increasingly becoming the cornerstone for enterprises and individuals alike in their network marketing activities. By gathering and analyzing such data as market trends, competitive dynamics, and consumer behaviors, management of marketing services can be more efficiently performed. Therefore, the world’s largest advertising intelligence analysis platform, SocialPeta, has cooperated with JIOS, to promote the marketing service driven by data insight to a…