Dialog Direct, an end-to-end marketing and customer engagement solutions provider, is hosting an educational webinar on emerging trends in the print and direct mail industry. Dialog Direct, a Qualfon company, has partnered with print leader Xerox, to co-host the event on Wednesday, March 17 from 1 p.m. to 1:45 p.m. EST. Dialog Direct, an end-to-end marketing and customer engagement solutions provider, is hosting an educational webinar on emerging trends in the print and direct mail industry. Dialog Direct, a Qualfon…

Lob, the direct mail automation company, announced the Lob Confidence Score, a new API feature that assesses mail deliverability. The Lob Confidence Score helps companies answer the question of “will my mail actually arrive at this customer address?” The Lob Confidence Score enhances Lob's address verification API, which has been used billions of times since 2018. Lob has delivered hundreds of millions of mailpieces in 2020. This new functionality leverages Lob’s extensive mail tracking data to create a score between…

AlphaGraphics Kansas City is working to help organizations boost the ROI of their direct mail campaigns by up to 46% with agMail+. Eight advanced technologies support direct mail and track response data across platforms in a single easy-to-use dashboard In today’s world of pandemics and political unrest, it is harder than ever to grab consumers’ attention. AlphaGraphics Kansas City is working to help organizations boost the ROI of their direct mail campaigns by up to 46% with agMail+. Eight advanced technologies support…

COVID-19 threw a wrench in many marketers’ plans, especially when it comes to lead generation. Though events are postponed (or moved to a virtual format), marketing teams are still expected to generate qualified leads. For most demand gen teams, fewer events = fewer leads. So naturally, marketers are turning up the volume on digital tactics. Unfortunately, it’s resulting in a lot of digital clutter. Prospects are now inundated with digital touchpoints at every interaction. How can marketers break through the noise during the…

Survey of nearly 600 marketers conducted by PFL and Demand Metric unveils key channel insights in multichannel marketing PFL, the pioneer and leader in Tactile Marketing Automation, today releases its third annual report, "The State of Multichannel Marketing." The study found multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail, and 84 percent of respondents indicate direct mail improves multichannel campaign performance. Tactile Marketing Automation, defined…

Alliance Franchise Brands model capitalizes on home, lifestyle services Spending more time at home due to the pandemic is prompting homeowners across the country to make improvements to their living spaces that are now playing double-duty as workspaces. And as the weather warms in several regions, outdoor home projects are ramping up as home services providers get back to work. To capitalize on home and lifestyle product and service sales opportunities, local, regional and national brands are turning to effective…

New technology makes communicating immediately with advertisers on direct mail as easy as taking a picture from your phone DirectMail.io has always been at the forefront of new technology. They were one of the first innovators of the personalized URL on mailers. More recently they were the first to integrate Amazon Alexa with direct mail in their patented "Voice" feature, and now they've discovered a way to integrate Facebook Messenger with direct mail. Marketing Technology News: Fjorge and B2B Ecommerce Platform Znode…

PostcardMania, a $60 million marketing firm specializing in direct mail, recently launched a new Zapier integration that will provide business owners nationwide with the ability to add trigger-based direct mail to their marketing pipelines, now making it easier than ever to put PostcardMania's uniquely success-based designs in the actual hands of prospects in a timely fashion. The integration is now available to users of over 238 CRMs and marketing platforms, including popular services such as Salesforce, Hubspot,…

Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage direct mail as part of an omnichannel approach and elevate brand awareness to drive growth. Direct mail also motivates online purchases and appeals to a much coveted audience – millennials. Valassis research found millennials have a high response to direct mail, even more so when those ads are relevant and part of a multichannel campaign. According to the findings,…

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry. While most might characterize Millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox. Mailboxes used to be crowded with paper advertisements, bills, and…

Survey Says: Modernize Direct Mail to Boost Marketing Success -- Offline and Online In a world where Internet marvels are commonplace and “digital fatigue” is soaring, brands struggle to differentiate their marketing. To break through the noise, new research suggests that the technique with unique potential to boost ROI across channels isn’t the latest trending social network, but a tried-and-true workhorse: direct mail. Sending postcards, letters, and even swag -- branded promotional merchandise -- to build deeper…

PostcardMania, a $59 million Inc. 500 marketing firm, recently increased their in-house software development team to accommodate the growing demand for automated direct mail, now available via their proprietary API integration. This integration will be immediately available to 238 CRMs as well as other data companies. This API integration will allow business owners to incorporate real, direct mail touches into their marketing media mix and automated pipeline with a simple, one-time setup via their chosen platform. For…

PostcardMania, a $59 million Inc. 500 marketing firm, recently increased their in-house software development team to accommodate the growing demand for automated direct mail, now available via their proprietary API integration. This integration will be immediately available to 238 CRMs as well as other data companies. This API integration will allow business owners to incorporate real, direct mail touches into their marketing media mix and automated pipeline with a simple, one-time setup via their chosen platform. For…

8 in 10 Marketers Report Good or Very Good ROI with Integrated, Personalized Direct Mail, but Only Slightly More Than Half Are Using Physical Mail Regularly PFL, a leading martech company that is pioneering the 'tactile marketing automation' category, today released its 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age. The study, conducted by PFL and Demand Metric, found that adding direct mail to multichannel campaigns is a catalyst for better response rates and higher ROI, yet not all…

Currently, only 9% of marketers are able to engage with customers across multiple channels on a consistent basis. DirectMail.io's Omnichannel Marketing Platform is positioned to quickly increase this statistic Companies struggle to engage with their customers consistently and in meaningful ways across a variety of marketing channels. That's about to change with DirectMail.io's Omnichannel Marketing Platform. "Our agency is always looking for a competitive edge.  Directmail.io allows us to provide a real Omnichannel…

Alyce Inc. (“Alyce”), the AI-powered platform that’s redefining direct mail and swag, announced that it has raised $11.5 million in Series A funding to accelerate its growth and continue to help B2B companies get into more of their target accounts with a hyper-personalized approach to gifting. Manifest led the round with additional participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital. Alyce is the only platform that gives sales, marketing, and customer relations teams…

Xpressdocs Partners, Ltd, a Texas based provider of tech-enabled direct marketing and brand management solutions announced the acquisition of Amazingmail, an Arizona based provider of direct mail solutions. This acquisition, under which Amazingmail will operate as a 100% owned subsidiary of Xpressdocs, brings together two industry leaders specializing in high quality product offerings and cutting-edge marketing solutions.  The complementary nature of the companies' service offerings creates numerous opportunities for…

PostcardMania, a $59 million Inc. 500 marketing firm, recently launched new integration for tech companies and franchises that makes designing, ordering, and mailing a targeted direct mail campaign as simple as a few clicks. SaaS companies and franchises alike can now offer users an integrated print collateral solution without any upfront investment in print manufacturing or delivery. PostcardMania's software operates as a dual design builder storefront and API solution, meaning companies can offer their users an…

We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It is clear, however, that favoring one specific channel is no longer sufficient, as consumers are proving they interact with a variety of media when it’s most convenient for them — often using multiple platforms at the same time (i.e. mobile & TV). As newer technologies such as Artificial Intelligence (AI), AR/VR and robotic assistants increasingly enter the fold, today’s hyperconnected marketing landscape begs an…

PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola join the leadership team during a period of growth and expansion for PebblePost, following the recent close of the company’s Series C financing, to expand the company’s capabilities and accelerate the adoption of Programmatic…