The New Integration Makes It Easy for Marketers to Give Buyers the Personalized, Real-Time Experiences They Now Expect from B2B …
Josh Allen Joins Drift as Company’s First Chief Revenue Officer
Conversational Marketing Leader Adds Former CarGurus and LogMeIn Sales Leader to Executive Team Drift, the world’s leading conversational marketing and …
Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock
Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers …
Drift Launches Intel to Eliminate Friction for B2B Buyers
Conversational Marketing Leader Unveils New Technology That Gives Businesses All of the Information They Need to Provide a World-Class Buying …
Drift Named a “Cool Vendor” in Conversational Marketing by Gartner
Drift Enables Marketers to Cut out Traditional, Tedious Sales and Marketing Processes Using the Power of a Conversation Drift, the …
Drift Picks Six & Flow as First UK Partner to Expand Global Reach
Drift has selected Six & Flow as first UK agency to join its international Partner Program. Six & Flow is a UK-based …
Drift Introduces Sequences: Email That Helps Customers Buy
Conversational Marketing and Sales Platform Sets Out To Kill Spammy Sales Email Once And For All; Announces New Email Platform …
Drift Adds $32M To Fuel The Shift To Conversation-Driven Marketing And Sales
World’s First And Only Conversation-Driven Marketing And Sales Platform Attracts New Investment From Sequoia Capital And Plans To Add 100+ …
MarTech Interview with Van Diamandakis, CMO, Persado
"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist …
Bizzabo Raises $27 Million to Make Professional Events More Personalized and Data-Powered
Event Success Platform to Help Organizations Deliver Custom Event Journeys for Prospects and Customers Bizzabo, the world’s leading end-to-end Event …
MarTech Interview with Jeff Foley, VP of Marketing, Luminoso
"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your …
MarTech Interview with Nathan Labenz, CEO and Founder, Waymark Marketing
"TV platforms have an opportunity to catch up to the leading advertising platforms by investing in personalizing the viewer experience, …
Armor Extends its Security Portfolio with Palo Alto Networks RedLock, a Cloud Security Posture Management Offering
Armor, a leading cloud security solutions provider, announced that it is launching Armor Automated Security and Compliance – RedLock. RedLock …
MarTech Interview with Apu Gupta, CEO, Curalate
"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about …
Informatica Launches AI-Driven Innovations Across Five Segments
Informatica’s Largest Release of AI-Powered Automation Capabilities Provides New User Collaboration and Cloud and Serverless Innovations Across Its Intelligent Data …
Demand Gen Demands Data Visualization, Interactivity, and Storytelling
If I told you marketing departments were projected to spend loads of money in 2019, you wouldn’t be surprised. It’s …
MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize
"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from …
Outreach Launches Outreach Galaxy; Delivers Seamless Selling Experience In Single Workflow
New Integrations Target Three Core Communication Channels: Chat, Direct Mail and 1:1 Video Outreach, the leading sales engagement platform, announces …
MarTech Interview with Jaime Punishill, CMO, Lionbridge
"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need …
LeadMD Closes 2018 Strong; Wins Top Agency Honors & Named Marketo Platinum Partner
Agency Looks Ahead to Continued Growth and Innovation in 2019 LeadMD, a leading modern marketing firm, announces it is wrapping …