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6sense to Power Company Insights for Drift Intel to Personalize Conversations

Partnership More Accurately Identifies Hidden, High-Value Prospects for Drift Customers 6sense, the leading Account Based Orchestration Platform, powered by AI, announced at HYPERGROWTH that it has partnered with Drift to provide account identification capabilities to customers using the company’s Drift Intel feature. The integration between 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers. Account Based Orchestration Platform, @6senseInc, to power company…

Bottomline Announces AI Enabled In-Product Support Powered by Drift

Bottomline Technologies, a leading provider of financial technology that helps make complex business payments simple, smart and secure, announced that it has added AI-enabled chat inside its payment solutions to make signing up and accessing support even easier for its Paymode-X and PTX customers. By leveraging capabilities from Drift, an innovative conversational marketing platform, Bottomline is assisting its Paymode-X and PTX customers intelligently and in real-time. In North America, AI-enabled chat will be used to…

LeadMD & Drift Reveal Surprising Findings with Sales & Marketing Alignment Report

Joint Research Gives Business Leaders Actionable Insights into Alignment Creation and Performance Impact LeadMD, the world’s leading performance marketing consultancy, announces the results of its Sales & Marketing Alignment Report (SMAR). The report was conducted in partnership with the leading conversational marketing platform Drift and leveraged hundreds of executives’ feedback in order to produce a study focused on quantifying the term “sales and marketing alignment” and distilling the concept down into actionable…

Drift Announces Acquisition of Giant Otter & Launch of Drift Automation

Conversational Marketing leader unveils first marketing automation product built for the customer era at HYPERGROWTH 2019 Drift, the leading conversational marketing platform, announced the acquisition of Giant Otter and the launch of Drift Automation. Giant Otter was led by Jeff Orkin, Ph.D., who has been developing AI systems to understand human behavior and language for the past 20 years. As CEO of Giant Otter, Dr. Orkin built on research he conducted at the MIT Media Lab. Prior to MIT, Dr. Orkin spent a decade…

Drift Launches the First Enterprise-Ready Video Platform Built to Start Conversations and Make Buying Easy

Conversational Marketing Leader Unveils Drift Video at HYPERGROWTH London Drift, the world's leading conversational marketing platform, announced the launch of Drift Video, the first enterprise-ready video platform built to start conversations and make B2B buying easy. "Since starting Drift, we've said there are two mega-trends that would shape the future of B2B sales and marketing: messaging and video," said David Cancel, founder and CEO of Drift. "Over the last few years we've built an industry-leading messaging…

PathFactory And Drift Integrate To Create Better On-Demand B2B Marketing Experiences For Buyers

The New Integration Makes It Easy for Marketers to Give Buyers the Personalized, Real-Time Experiences They Now Expect from B2B Brands PathFactory and Drift announced an integration that brings exciting new capabilities to B2B buyer enablement, and helps marketers and salespeople better understand the role content and chatbots play in the buying process. The seamless integration between PathFactory’s Content Insight and Activation Platform and Drift’s conversational marketing and sales platform adds chatbots and…

Josh Allen Joins Drift as Company’s First Chief Revenue Officer

Conversational Marketing Leader Adds Former CarGurus and LogMeIn Sales Leader to Executive Team Drift, the world’s leading conversational marketing and sales platform, announced that Josh Allen has been appointed the company’s first Chief Revenue Officer. Josh Allen Joins Drift as Company’s First Chief Revenue Officer As CRO, Allen will be responsible for building and executing Drift's long term go-to-market sales strategy as the company strives to transform businesses’ sales and marketing into the now. He joins…

Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Drift Launches Intel to Eliminate Friction for B2B Buyers

Conversational Marketing Leader Unveils New Technology That Gives Businesses All of the Information They Need to Provide a World-Class Buying Experience to Every Website Visitor -- Without Relying on Lead Forms Drift, the world’s leading conversational marketing and sales platform, brings B2B marketers one step closer to a world without forms with the launch of Drift Intel. This powerful new feature -- included in the latest update to the Drift platform -- changes the game for B2B buyers who are looking to provide a…

Drift Named a “Cool Vendor” in Conversational Marketing by Gartner

Drift Enables Marketers to Cut out Traditional, Tedious Sales and Marketing Processes Using the Power of a Conversation Drift, the world’s first conversational marketing and sales platform, has been named a “Cool Vendor” in Gartner’s new report, Cool Vendors in Conversational Marketing. Gartner conducts annual evaluations of emerging technology companies that are changing the market by addressing a wide array of industry issues and trends. For the Cool Vendors in Conversational Marketing report, Gartner identified…

Drift Picks Six & Flow as First UK Partner to Expand Global Reach

Drift has selected Six & Flow as first UK agency to join its international Partner Program. Six & Flow is a UK-based inbound marketing agency. US-headquartered Drift is the world's leading conversational marketing and sales platform. It is choosing specialist firms around the globe to generate a modern buying experience for potential customers, encourage more qualified leads and dramatically accelerate the sales cycle. Six & Flow is a Hubspot Platinum certified Agency Partner. At the time of this…

Drift Introduces Sequences: Email That Helps Customers Buy

Conversational Marketing and Sales Platform Sets Out To Kill Spammy Sales Email Once And For All; Announces New Email Platform That Will Put The Buyer Experience First Drift, the world’s first and only conversational marketing and sales platform, announced the launch of Drift Sequences, a revolutionary new way for sales reps and prospects to communicate. With context of conversations happening outside of email, Machine Learning to manage unsubscribes automatically, and the ability to send personalized messages to each…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

How Is AI Changing CRM?

2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the Number 1 MarTech Tool for CMOs in 2020. CDPs will remain a potent ally, together with Email Marketing and Social Media Automation tools. Leveraging the power of AI will amplify the capabilities of the existing CRM system and help businesses deliver effective customer service. Benefits of CRM Software From a business point of view, a CRM…

MarTech Interview with Doug Bewsher, CEO at Leadspace

"Having MarTech stack doesn’t necessarily mean that business have got everything they need in place to be data-driven, targeted, and effective.Targeting is key as the digital noise goes up." Hi Doug, Covid is a wrecker. How has it impacted your business? First and foremost, it has impacted our employees - we are very focused on keeping everyone and their families healthy, and luckily most of the team -- whether in the US or Israel - can work remotely, but it has definitely been a stressful time for most. From a…

Informatica Launches New Intelligence and Automation Innovations Across the Intelligent Data Platform

New Innovations Designed to Accelerate Customer Initiatives Across Cloud Data Warehousing and Data Lakes, Master Data Management, and Data Governance and Privacy Informatica, the enterprise cloud data management leader, announced it has updated its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE  engine, with the industry's most advanced intelligence and automation capabilities, enabling enterprises to accelerate cloud analytics modernization, drive better customer experiences, and properly govern…

Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services

Leading content streaming companies turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content. According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the…

Acting in a Millisecond: How Brands Can Harness the Speed and Power of 5G

The global rollout of 5G will usher in a new age of connectivity. With speeds a hundred times faster than 4G technology and significantly reduced latency, 5G will be the single biggest opportunity—and challenge—for brands in 2020. The 5G conversation up to this point has been largely led by telecom companies like AT&T, Nokia, and Huawei. Marketers have talked about the power of IoT and connected devices, the benefits for autonomous vehicles, and the new potential of AR and VR. While many of us can’t agree on what…

MarTech Interview with Mark Emond, President at Demand Spring

"As a business leader, I think it’s critical that you continue to assess how you leverage the mix of assets available to you to drive performance." Journey into Tech Hi Mark, tell us about your journey into Revenue Marketing? What inspired you to be part of a Marketing Technology company? A big gap in the market inspired me to start Demand Spring. We are a Revenue Marketing consultancy. We help B2B marketers optimize their practices for building pipeline and contributing to revenue. I was a marketing leader on the…

Gong Launches Deal Intelligence to Transform Revenue Pipeline Management

New AI capabilities provide sales teams with instant visibility into deal health Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced the launch of Deal Intelligence, redefining how revenue teams manage their pipeline to identify and reduce deal risk and win more business.  With the launch of Deal Intelligence, Gong continues its mission to help revenue teams operate based on reality instead of opinions.…