Built for the customer, Drift's digital sales room has the power to shorten sales cycles and reduce the number of sales touchpoints Drift, the Conversation Cloud company, announced the launch of Drift Deal Room, which serves as a shared…
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From 6sense's latest acquisition to Salesforce's newest marketing innovations; there's a lot to grab from this week's martech highlights: _______ MarTech Quote-of-the-Week! The balance of advertising dollars and where consumers are is…
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David Cancel Named Executive Chairman Drift, the Conversation Cloud company, today announced that seasoned technology veteran, Scott Ernst, will join the company as chief executive officer (CEO) effective June 6, 2022. Ernst joins the…
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New partnership helps B2B companies turn marketing-led activity into sales action to increase engagement, leads, and sales velocity Account-based marketing platform RollWorks, a division of NextRoll, announced it has partnered with Drift,…
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Industry Leader to Spearhead Event-led Growth Across the B2B Events Category Airmeet, a leading virtual and hybrid events platform, today announced the appointment of Mark Kilens as the company's first Chief Marketing Officer (CMO). The…
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With engines roaring onto the NFT marketplace, DRIFT CLUB is set to release a new NFT line tailored for gamers and racers alike. Set to launch in the upcoming week, the team behind DRIFT CLUB are celebrating their launch by giving away…
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New Solutions Partner Tiers Recognize Top-Performing Drift Partners Drift, a Conversation Cloud company, today announced its inaugural Drift Solutions Partner Tiers to recognize top-performing partners. The new tiered program helps…
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The last week in martech was an exciting one, with some leaders announcing profile accelerators and others introducing new data and personalization capabilities. Catch this latest weekly highlight by MarTech Series to stay updated!…
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New Conversational Service Arms Businesses with Post-Sale Solution to Increase Customer Lifetime Value Drift, the Conversation Cloud company, unveiled the Drift Conversation Cloud, bringing together Drift's three core solutions:…
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CEO of iCIMS and Former Marketo CEO Brings Extensive Leadership, Sales Strategy and Technology Expertise  Drift, a leader in Conversational Commerce for B2B, announced that Steve Lucas has joined its board of directors. Steve brings…
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New Conversation Space to Strengthen Workforce Diversity and Accelerate Innovation for Customers Drift, the leader in Conversational Commerce for B2B, announced its newest company location in Guadalajara, Mexico. Mexico's proximity to the…
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Leveraging customer data in real-time to power marketing campaigns can turn out to be more fruitful in the long-term. Catch more tips, insights and the latest in martech innovations from this weekly martech highlight: ______…
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ON24 continues to expand engagement data for marketing and sales to speed decision-making and accelerate buyer journeys ON24 announced new integrations with the Drift platform. Joint customers can now seamlessly combine real-time Drift…
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Revenue Marketing consultancy Demand Spring is pleased to announce that they have been certified as a Drift Solutions Partner. The Drift Solutions Partner certification ensures that Demand Spring clients using…
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New EMEA Data Centre Supports 20 Languages and Localised Data Storage Drift, the leader in Conversational Commerce for B2B, today announced further expansion into Europe, Middle East and Africa (EMEA), debuting the company's first data…
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Mark Kilens, VP of Content & Community at Drift took the time to share a few highlights from Drift's recent State of Conversational Marketing Report while sharing a few thoughts on what will drive the B2B marketing game in the…
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Data reveals the emergence of conversational commerce driven by COVID-19 and its impact on the digital marketing landscape Drift, the leader in Conversational Commerce for B2B, partnered with Heinz Marketing to conduct a survey of over 500…
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Drift, the leader in Conversational Commerce for B2B, announced the findings of the 2021 Total Economic Impact™ (TEI) study showing that Drift enterprise customers realized a 670 percent return on investment (ROI). The study, commissioned…
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Drift Eclipses Unicorn Status from Vista Growth Investment Drift, the leader in Conversational Commerce for B2B, today announced a strategic partnership with Vista Equity Partners ("Vista)", a leading global investment firm focused…
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Lift AI announces partnership with Drift for providing technology and services to enterprise customers to optimize website conversion and accelerate revenue growth. Lift AI, the leading anonymous buyer intent data solution, announced a…
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