Marketing Technology Highlights of The Week: Featuring Adobe, Drift, Dialpad, Salesforce and (a lot!) more!

From 6sense’s latest acquisition to Salesforce’s newest marketing innovations; there’s a lot to grab from this week’s martech highlights:

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MarTech Quote-of-the-Week!

The balance of advertising dollars and where consumers are is going to be more distributed this year (and beyond) as we see more shifts across platforms like TikTok and other evolving platforms. We’re also seeing a rise of how social can do good. More and more people lean into this notion of freedom of expression and freedom of speech, so how do the social platforms allow for this? It’s a matter of whether advertising can not only just transact but do good and build community on these platforms.

–  Lyle Underkoffler, CMO at Smartly.io

 Top MarTech News of The Week: 06th June to 10th June

MarTech QnA with the Expert

Gaurav-Chand_MaRtech-Interview-with-CMO-of-Cognizant
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The marketing world often talks about the importance of customer-centricity and data-driven decision making. But, honestly, I don’t see enough of either in practice. There is far too much belief in spending money without the use of data. You need the data to truly understand how to target the right audience at the right time with the right message. The growth of digital and data tools, including predictive analytics, have given us the ability to not only understand our clients, but also predict future outcomes with a high level of confidence.

                                                                                          

MarTech Articles on NFTs, Personalization, Social Media Advertising and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 125: Sell without Selling Out – A Conversation with Andy Paul

Episode 124: Improving the Online Buying Journey with David Greenberg, CMO at Conversica

Episode 123: B2B Revenue Tricks And Best Practices with Jamie Bertasi – President and Chief Operating Officer at Totango

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