Marketing Technology Highlights of The Week: Featuring Drift, Zendesk, Acoustic, Productsup and More!

To drive impactful customer journeys, marketers today have to think differently. How do some of the industry’s best build online journeys that lead to better sales conversions? Catch some proven best practices and tips while skimming through all the latest news in martech from this weekly highlight:

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MarTech Quote-of-the-Week!

AI has the ability to understand a user’s wants and needs. For example, what time they are more likely to engage with content, what product they are more likely to be interested in, which platform they are more likely to click through to the site on. All of this can help drive creative personalization and more relevant offerings to help brands drive engagement with their audiences. – Josh Dorward, Managing Director at Cloudinary

Top MarTech News of The Week: 20th June to 24th June

MarTech QnA with the Expert

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Those things that make us humans have always been the same. It’s the technology that changes over time. And so it’s all about how you apply the fundamentals to the new technology. Ultimately, you’re trying to use these tools so people get to know, like, and trust you enough to do business with you. Dave Charest, Director of Small Business Success at Constant Contact

 

MarTech Articles on Email Marketing, CRM, Marketing Automation Practices and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 127: B2B Sales and SalesTech Best Practices with Craig Moore, Head of Sales at Vyond

Episode 126: Revenue Intelligence Trends and Best Practices with Chris Cabrera, CEO and Founder at Xactly


Episode 125: Sell without Selling Out – A Conversation with Andy Paul

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