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Meet the Entrepreneur Who Believes “Packaging Is the Most Important Part” of Gift-Giving

When it comes to giving a gift, is it still a case of what is on the inside that matters most - or is there something much more exciting about the packaging it comes in? We all know the thrill of receiving or buying ourselves a luxurious gift – and these days the experience is enhanced by the array of creative packaging it comes in. Companies are increasingly aware that they need to woo their customers not only with a fabulous product, but the way it is wrapped must also live up to expectations. Whether it’s an item…