Without software to automate marketing tasks, many small businesses are at a disadvantage as owners determine digital marketing strategies for 2021 Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Without CRMs such as HubSpot or Salesforce, small businesses must handle email marketing manually. Digital marketing…

Marketing 360 recently announced their 2020 platform metrics, which showed a total of 51,273,308 emails sent by SMBs through the nurture tool within the platform. The Nurture tool within the Marketing 360 platform incorporates both email marketing and SMS text message marketing, and gives SMBs an effortless way to nurture leads and customers. With a huge library of already designed, fully customizable email templates specific to industry and easy-to-use design tools, creating email campaigns is a breeze. Furthermore, the…

Cloud-based deployment security solutions offer scalability, flexibility, and lower cost, finds Frost & Sullivan Frost & Sullivan's recent analysis, Capabilities Integration Shaping the Asia-Pacific Secure Content Management Market (SCM), Forecast to 2024, forecasts that the SCM market is expected to achieve an 11.4% compound annual growth rate (CAGR) to reach $2.2 billion in total web and email security revenues by 2024. Cloud-based deployments are projected to lead growth as more enterprises move their emails to…

eTargetMedia launches new display ads retargeting solution to help marketers maximize results on the company's precision-targeted email marketing campaigns. eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email…

Dubb, the world's sales-focused video communication platform, has partnered with ActiveCampaign, the leader in customer experience automation (CXA), to let ActiveCampaign users instantly share and track video content in any ActiveCampaign email campaign. Dubb's native integration with ActiveCampaign lets Dubb and ActiveCampaign users directly share screen, webcam, or phone videos. With just a few clicks, users can access a categorized library of pre-recorded videos or record custom videos and insert those videos into…

Match My Email extends its email integration service for Microsoft 365 and Salesforce to include automated calendar sync in the cloud Match My Email ("MME") for Salesforce has released a new module of its data integration service for Microsoft 365. MME now offers automated calendar sync together with its highly rated email integration app for users of Salesforce and Office 365. Marketing Technology News: Deluxe Acquires Sundog Media Toolkit As an ISVForce Partner, Match My Email transforms…

Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, announces that it has secured a $3,000,000 credit facility from Texas Capital Bank. The credit facility is also designed to scale as the revenue of the company scales, giving Benchmark additional growth capital into 2021 and beyond. Jonathan Herrick, CEO of Benchmark Email, indicates that this new access to funding will drive acquisitions, fueling rapid growth and innovation. Marketing Technology News: Hootsuite…

Despite the rise of omnichannel automation tools for marketing communication, Emails remain a Martech CMO's most preferred mode of communication. In 2021, we are hoping to see Email marketing grow rapidly. The rise of chatbots and communication apps has been cited to be the ‘email killers’. This may not be entirely true. As per reports, the global email users’ number was at 3.8 billion in 2018 and the number is expected to rise to 4.4 billion by 2023. The presence of such a large number of users enables marketers to target…

Helpmonks, the company behind the same-named, highly successful shared inbox solution, is excited to announce the release of their new Live-Chat and Email Marketing platform. With the Live-Chat and Email Marketing Tools, its customers can respond faster to customer requests and have a solution at hand to generate more sales leads. This makes Helpmonks the only shared email solution with a coupled email campaign software "While Helpmonks started with a shared inbox, it quickly became a collaboration solution that included…

OnePageCRM has announced the release of its Next Generation sales experience that includes a number of features aimed at driving sales in SMBs. At the centre of the release is a powerful email integration that delivers business-focused features that are not presented in popular email clients like Gmail and Outlook 365. Combining the features into one integrated sales hub, OnePageCRM offers an all-in-one sales communication workspace not found in other CRMs. A McKinsey study of U.S. consumers found that email is 40 times…

Businesses Are Succeeding and People are Happy Despite Mounting Pressure and Workload; Investments in Email Rise 44%, Driving Opportunities for Digital Marketing SparkPost, the world's largest email delivery and analytics platform delivering nearly 40 percent of the world's email, released its annual Email Benchmark Report, titled Email in 2021 - The Trends, Behaviors and Benchmarks Shaping Email in 2021. The report looks closely at email marketing trends as a response to digital marketing opportunities in the wake of…

https://youtu.be/edJwX03h7wE Mirabel Technologies launched “Clean Your List,” a new email marketing tool designed to auto-verify email lists or individual email addresses. The email verification tool identifies valid, invalid, and unknown email addresses. “Businesses don’t often realize that email addresses become inactive and invalid for various reasons,” said Mark McCormick, president of Mirabel Technologies. “Yet they remain on email lists. This makes updating email lists and CRMs challenging. Marketing Technology…

Mailprotector, a Greenville, SC-based cybersecurity company, announced today that the U.S. Patent and Trademark Office recently issued U.S. Patent No.10708244 for Bracket®, a system, and method for encryption, storage, and transmission of digital information. The problem with traditional encryption methodologies is the complexity of the applications, implementation, and decoding processes. With Bracket, users simply wrap the subject line in brackets and hit send. The process for opening and decoding messages is equally…

cloudHQ, the email management company based in Silicon Valley, has announced an update to one of its Google Chrome extensions that will make it easy for businesses to create Halloween marketing blasts to send their customers. The extension, entitled Gmail Email Template by cloudHQ, now allows users to create direct copies of their favorite emails and customize them for their own purposes. Small businesses offering Halloween sales and discounts packages will find this feature especially useful for saving time, energy, and…

Popular email verification solution, Blaze Verify, has partnered with ActiveCampaign, the leader in Customer Experience Automation, to provide user-friendly and affordable automated email verification to their global network of 120,000 customers. Both companies are centered around the goal of "making the customer a hero," and this partnership works to fulfill that objective in providing greater orchestration of customer journeys. Marketing Technology News: Bridgeline’s Celebros Search Selected by Premier Interior Design…

Mapp, the international provider of insight-led customer engagement, is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and its consequences means that it is more…

Enterprise organizations reduce their email creation time by 90% using Stensul Agile Email Creation stensul, Inc., the first agile email creation platform for the enterprise, announced it has raised $16 million in Series B funding, led by USVP, with participation from Capital One Ventures, Peak State Ventures, as well as existing investors Javelin Venture Partners, Uncork Capital, First Round Capital and Lowercase Capital. The funding round also included a number of executives from leading enterprise software firms…

Just in time for the scariest night of the year, cloudHQ, the email management company based in Silicon Valley, has announced an update to one of its Google Chrome extensions that will make it easy for businesses to create Halloween marketing blasts to send their customers. The extension, entitled Gmail Email Templates by cloudHQ, now allows users to create direct copies of their favorite emails and customize them for their own purposes. Small businesses offering Halloween sales and discounts packages will find this…

Boldon James Ltd, a leading technology company providing integration with powerful data security and governance ecosystems to enable customers to effectively classify data, enforce controls and manage data distribution, announced it has partnered with Germany’s leading cross-domain solutions company INFODAS to provide NATO nations, military and defense organizations with the ability to email securely across different security domains. The two organizations have been working together to develop a trusted labeling solution…

StoneShot launches Insights beta for its users, empowering financial services marketers to integrate industry benchmarking into data-driven decisions. "It is vital for financial services marketers to be equipped with benchmarking data enabling them to make business-critical decisions," said Gavin John, StoneShot Founder, and CEO. "We are thrilled to be able to offer this to our platform customers at no additional cost." Marketing Technology News: Medallia And Quantum Metric Offer Digital Engagement Monitoring With…