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EZ Texting Appoints Former Intuit and Evernote Executive Norman Happ as CEO

Happ Joins EZ Texting as Chief Executive Officer, Bringing Extensive B2B, Saas and Leadership Experience EZ Texting, the leader in SMS marketing software for business, announces the appointment of Norman Happ as chief executive officer. With more than two decades of experience in high-growth global software and SaaS companies, Happ is charged with spearheading growth initiatives, accelerating user adoption and adding new partnerships, enabling EZ Texting to extend its position as the number one mobile marketing platform…

FedEx and Evernote to Give Keynotes at the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange

Scott Harkins from FedEx and Andrew Malcolm from Evernote to Deliver Keynotes at 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange Frost & Sullivan is hosting the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, taking place on July 16-18, 2018 at the Loews Vanderbilt Hotel in Nashville, Tennessee. The event, themed In Pursuit of a Complete Reinvention of Marketing, will feature two outstanding keynote presenters from two remarkable organizations: FedEx and…

BetterCloud and OneLogin Partner to Transform How Enterprises Access, Manage and Secure SaaS Environments

Integration drives operational efficiency by automating end-to-end User Lifecycle Management, from securing identity and access to managing IT administrative tasks BetterCloud, the leading SaaSOps platform for managing and securing the digital workplace, announced a strategic partnership and technology integration with OneLogin, a leader in identity and access management. Together, BetterCloud and OneLogin automate end-to-end User Lifecycle Management (ULM), from identity and access workflows — like user provisioning,…

InVideo Offers Free Social Video Ad-Templates to Coronavirus-Affected Small Businesses, Bars and Restaurants

InVideo, the world's easiest way to make professional-looking videos, is announcing free custom video templates to mitigate further damage to small businesses, restaurants, and impacted by the coronavirus pandemic. With recent state-wide shelter orders and business closure, small merchants need as much assistance as they can get. While government aid has been slow, social video ads give organizations a way to enlist community support quickly and inform their customers on changes to operational hours, new delivery…

OneLogin Introduces Trusted Experience Platform to Provide Secure, Scalable and Smart Experiences

Leading Provider of Identity and Access Management Continues to Invest in Customer, Developer and Workplace Capabilities OneLogin introduced the Trusted Experience Platform, an identity foundation that enables companies to provide secure, scalable and smart experiences. The platform is a complete identity and access management (IAM) solution that leverages OneLogin’s investment and expertise in AI, seamlessly managing all of an enterprise client’s digital identities for its workforce and customers. For more information…

Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet

The forces have shifted to Alphabet as Sundar Pichai reaffirms his 'wartime' mantle that promised to make Google 'safer, transparent, and accountable' to users The 'internet era' has turned another chapter this week. Sundar Pichai has replaced Larry Page as a CEO of a technology company for the second time in the last 5 years!!! Yes, the owners of Google, Alphabet Inc. now has a new CEO. It sounded like an internal shuffle initially, but soon took over a trending update for tech aficionados and aspiring entrepreneurs.…

Interview with Megan Yelaney, Life and Business Coach

"Seeing women into their power, up-level in their beliefs in themselves, and truly go after goals and dreams they never thought possible is the most rewarding feeling as a coach." Could you tell us about your role and journey as an entrepreneur? What inspired you to start as a Wellness coach? My journey as an entrepreneur began back in 2011 when I signed up to be a distributor for the Network Marketing company that helped me focus on my health. I was so inspired to become a wellness coach because prioritizing my health…

MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr

"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role and journey into Technology? What inspired you to start at Traackr? Funnily enough, over a decade ago, when I was pursuing my Masters, I chose to study Authenticity in Marketing. I was fascinated by how businesses were being forced to evolve in response to consumer pressure and how Marketing could no longer sell false pretenses unchecked. I was drawn to Traackr because we are building a technology…

OneLogin Taps Former DocuSign and Expedia CISO to Lead Global Information Security Division

Vanessa Pegueros Brings Deep Enterprise Security Expertise to Drive Security-First Culture. Vanessa Pegueros, a former CISO of DocuSign and Expedia, and information security lead at US Bank, recently joined OneLogin as chief trust and security officer charged with reinforcing standards, strengthening trust with partners and leading internal initiatives across the entire security-first led company. Pegueros brings over two decades of technology experience to OneLogin, the leader in Identity and Access Management.…

Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal

"It’s important to remember that AI can’t tell you how to differentiate from your competitors and how to emotionally engage." Tell us about your role and journey into technology. What made you join Dynamic Signal? I have been in technology since 1996. I joined a company that helped people find books that they would enjoy. This company took books you already like and helped you find other books you would like. That technology was used to help drive more book sales. I love the fact that technology can help solve new,…

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

MarTech Interview with Dave Fall, CEO at Brand Networks

"Digital advertising has been one of the most disruptive and exciting spaces in technology over the last few decades." Tell us about your role and journey into Technology. What inspired you to start at Brand Networks?  Digital Advertising has been one of the most disruptive and exciting spaces in technology over the last few decades. It’s changed the way business gets done in every category. I have been in the space for 20 years and first started my Digital Advertising career with NetGravity in 1999. I felt that Brand…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

TechBytes with Sam Nazari, VP Customer Success, Evolv Technologies

Tell us about your role at Evolv and the team and technology you work with?  As Vice President of Customer Success, I am responsible to ensure whether our customers can realize the promise and the benefits of our Ascend autonomous optimization platform – namely, achieving outsized gains in conversion rates and revenues. Ascend uses evolutionary AI to both accelerate – by a factor of 10 to 50 – and automate the testing of new ideas for improving your customer experience. The more ideas you can try, the faster your results…

MarTech Interview with Charli Rogers, VP of International Client Services, Yext

"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business opportunities." Tell us about your role and journey into Marketing Technology. What inspired you to join Yext? I lead the Client Services team at Yext. Our platform enables businesses to directly provide their information to over 150 digital services and applications globally so that when people search for information about a business, they get a verified answer, which improves discoverability…

MarTech Interview with Jeff Foley, VP of Marketing, Luminoso

"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your role and journey into technology. What inspired you to start at Luminoso? I started my career as a release engineer, working on speech technology at Dragon Systems. Since I had studied speech recognition and signal processing at MIT, it was a great introduction to the tech world. Over time, though, I found that my favorite language to program in was “English,” and so I moved…

Interview with Sian Wang, CFO, FastSpring

"FastSpring is an effective solution to localization and cart abandonment because we optimize each business across borders and supply a simple checkout process to be used in any country." Tell us about your journey in SaaS Tech. I started at Siebel Systems at the height of the dot-com era in 2000 and since then have worked in various roles, including business development, sales operations, management consulting, strategy, and M&A. In 2011, I became CFO of the payments division of Intuit in LA, where I realized…

Sprout Social and HubSpot Merge Platforms with the Common Goal of Enhancing Client Experience

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

Interview with Luke Beatty, CEO and Chairman, Brandfolder

"Our instinct is to integrate with creative solutions and omnichannel endpoints, not force people into complex new systems and workflows that require users to do things differently."Tell us about your role and journey into technology. What galvanized you to start Brandfolder? While I started my career in technology developing search engine and directory applications in the late 90s, I have worked in content and media platforms since 2004. I discovered the need for Brandfolder while working at Yahoo in 2012. There, I…

Interview with Michelle Eichner, Founder and CEO, Digitile

"The average corporate marketing team uses 91 different cloud tools in their tech stack."Tell us about your journey into technology. How did you end up as a CEO from being a VP Product? My marketing career led me into the tech industry. In the infancy of the “dot-com” boom of the late 1990s, I worked for Net Perception where I was doing B2B marketing for recommendation software before Amazon’s recommendation engine existed. I was a liaison between business and the tech community because I could speak both languages. As a…