Tags:

Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration

The New Integration Makes It Possible for Marketo Engage Users to Automate Human-Like 1:1 Email Conversations with Leads at Scale Marketo Engage users can now use Exceed.ai's artificial intelligence (AI) to automate many of the basic email conversations that are manually handled by sales development teams. According to Marketo, an Adobe company, 50 percent of sales time is wasted on unproductive prospecting and 80 percent of marketing leads are ignored. The wasted leads and sales time costs businesses an estimated $1…

TechBytes with Ilan Kasan, CEO and Co-Founder at Exceed.ai

Tell us about your role and the team/technology you handle at Exceed.ai I’m the Co-Founder and CEO at Exceed.ai. Together with Yaron Ismah-Moshe, Chief Product Officer and my Co-Founder, we founded Exceed at the beginning of 2017. We are a group of 12 people within Sales, Marketing, Customer Success and Engineering with a mission to empower Sales and Marketing professionals with AI and Automation. Our vision is to create autonomous reps that will work alongside humans and empower them to make the right decisions and…

AI-Powered Sales Assistant Exceed.ai Announces New Machine Learning Capabilities to Answer Prospects’ Questions, Reply to Objections…

Platform can follow up and qualify every sales lead with human-like interaction to increase sales opportunities by 80 percent Exceed.ai, an AI-powered sales assistant technology that automatically communicates with leads and enables sales reps to scale their efforts, announced a new platform version with enhanced machine learning (ML) that continuously learns when to respond and how to best answer questions throughout the lead engagement and qualification process. The AI assistant appropriately responds to objections and…

Exceed.ai Automated Lead Qualification And Nurturing Now Integrates With HubSpot

Exceed.ai announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing, marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. Companies using HubSpot can now use Exceed’s AI-Powered Sales Assistant to automatically engage, qualify and nurture…

Interview with Ilan Kasan, CEO and Co-Founder, Exceed.ai

"Successful reps will soon work alongside an AI-powered bot that helps them make better decisions while focusing on the high-value opportunities."Tell us about your role at Exceed.ai and how you got here. What galvanized you to co-start an AI-driven technology company for marketing and sales? While I am the CEO at Exceed.ai, Yaron Ismah-Moshe, my co-founder, and I run the company. All major decisions are taken jointly. I am responsible for marketing and sales and Yaron is responsible for the product and R&D. We both…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Privitar Joins AWS Partner Network Global Startups Program

Data privacy software company leverages AWS resources globally to accelerate comprehensive data privacy adoption in the cloud Privitar, whose software protects customers’ sensitive personal data so enterprises can extract the maximum value from the data they collect and manage, announced that it has joined the Amazon Web Services (AWS) Partner Network (APN) Global Startups Program, furthering its status as an APN Advanced Technology Partner. The APN Global Startups Program is a unique, “white glove” support and…

FotoWare Uses MindTouch Knowledge Management Solution to Improve Self-Service and Increase Support Efficiencies

MindTouch solution helps digital asset management software company grow more quickly with fast creation and easy access to product support content FotoWare, a leading provider of digital asset management software, has reported improved self-service and increased support efficiencies as a result of its knowledge management solution from MindTouch. FotoWare has used the MindTouch solution to centralize and streamline support content across its multiple product lines. The result is a MindTouch-powered “learn.fotoware.com”…

Ogury Raises $50 Million USD to Lead Adtech into The Era of Digital Integrity

This investment validates Ogury's vision of a trusted digital advertising ecosystem driven by users' informed choices Ogury, the creator of the first digital marketing engine driven by user choice, announced it raised $50 million USD, enabling the company to accelerate its product innovation and customer growth in the U.S. and other key markets in Europe and APAC. GDPR compliant and CCPA prepared, Ogury intends to lead the advertising market shift from purely data-driven to consumer-choice first. Digital technology and…

Manchester United and Alibaba Group Announce New Partnership

Club Channel on Youku Brings Exclusive Club Content to Chinese Fans, Future Collaboration Agreed on E-commerce Platform Manchester United – one of the most popular and successful sports teams in the world - announced a new partnership with Alibaba Group that will bring exclusive rights to club content in China to Alibaba’s ecosystem for the first time, further extending the club’s engagement with its massive Chinese fanbase. The partnership will see Manchester United content presented and localised on multiple…

Mediavine Partners with GumGum as Verity Early Adopter

Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine's entire high-quality lifestyle publisher inventory Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and contextual categorization, allowing for more robust ad targeting and brand suitability in the era of cookieless data. Developed by the AI…

Nearly Two in Five Irish Adults Have Not Updated Their Main Password in the Last 12 Months – OneLogin Research

Research published by OneLogin as it opens its new Dublin office and creates 30 new roles Nearly two in five Irish adults (39 percent) haven't updated their main password in the last 12 months, according to new research. The research, published by OneLogin, a global leader in identity and access management, finds that 20% of Irish adults haven't updated their passwords in over two years and a further five percent can't recall the last time they updated their passwords. The research was commissioned to mark the…

Samba TV Taps Oracle Moat to Measure Viewability of CTV Ads

Samba TV, the leading provider of global TV data and audience analytics, announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions. “With over four billion available impressions for brands every month, and 100 percent of them measurable and addressable, Samba’s CTV advertising is an essential solution for our clients and a key growth driver for our industry. What’s unique about Samba’s Audience products across CTV and…

New Business Models Require a New View on Customer Relationships, Flexera Software Study Finds

Subscription and Consumption Models Require More Insight and Transparency Flexera, a demonstrated leader in software installation, open source software scanning, and software monetization, today released a research report on evolving trends with customer relationships. The report will help product and customer executives at software and device manufacturers better understand the relationship between monetization and customer relationships. Marketing Technology News: Marketo Engage Users Can Now Automate Sales…

Fuze to Modernize Communications and Power Digital Transformation for the Los Angeles Angels

Fuze to provide best-in-class mobile experience, superior call quality, and real-time network monitoring Fuze, the leading cloud-based communications provider for the modern global enterprise, will replace the 20 year-old legacy infrastructure for the Los Angeles Angels with a cloud-based solution to enhance workflow efficiencies and improve call quality across the organization, which will ultimately help drive ticket sales. Marketing Technology News: UNINTERRUPTED and SiriusXM Launch Exclusive Athlete Playlists on…

Be Human: Surprising New Ways to Get Content Sites, eCommerce Stores and Blogs Found in Search Results

Help for Owners of Content Websites, Online Stores and Professional Bloggers Everyone knows search draws way more traffic than social media and paid ads. Getting found by Google is a profitable way to grow traffic and sales. Before pages are ranked though, search engines have to first find them. It used to take months, sometimes years, to get a site's content found by Google and major search engines. Even so, only a small percentage of internet content ends up indexed by Google. With a little help from eCommerce SaaS…

Harvard Pilgrim Health Care Selects Merkle as its Medicare Marketing Agency of Record

Merkle will lead the execution of integrated marketing campaigns for Medicare Annual Enrollment Period acquisition efforts Merkle, a leading technology- enabled, data-driven performance marketing agency, has been chosen by Harvard Pilgrim Health Care, as its Medicare marketing agency of record. Under this agreement, Merkle’s Health Marketing Solutions group will lead the execution of integrated marketing campaigns supporting Harvard Pilgrim’s Medicare Annual Enrollment Period (AEP) acquisition efforts. Within these…

Mobile Banking Apps Score Highest User Loyalty Level, New Report from Adjust and App Annie Reveals

Data shows Payment apps are gaining traction globally Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released today The Mobile Finance Report 2019 with App Annie, the leader in mobile market data and analytics. It highlights the high-growth markets for banking apps and details the benchmarks and metrics marketers must aim for, to acquire and retain high-value audiences. The global report — which draws from Adjust and App Annie internal data from January 1, 2019 to June 30, 2019…

Mintegral Granted IAB Tech Lab Open Measurement SDK Certification

The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic. Mintegral has also been granted IAB Tech Lab membership, which will enable us to participate in defining and implementing more ad-tech standards in order to drive the industry forward towards a more open…

Informatica Expands Relationship with Amazon Web Services with New Innovations to Accelerate Enterprise Cloud Modernization

New Data Engineering, Data Lake, and Enterprise Data Warehouse Solutions from Informatica Now Available on AWS Informatica, a leader in enterprise cloud data management, announced new product capabilities and accelerators for Amazon Web Services (AWS) solutions, including Amazon Redshift, Amazon EMR, and AWS Glue this week at AWS re:Invent 2019 in Las Vegas. These new capabilities are designed to help customers minimize the cost and complexity of cloud modernization initiatives. Amazon Redshift Ready Designation…