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Flashtalking Launches Beta Social Integration, Delivering Industry’s Leading Creative Personalization Management to Facebook and Instagram,…

Flashtalking, the leading global independent primary ad server specializing in open web creative personalization, is extending its expertise to social networks, beginning with Facebook and Instagram integrations. The move comes at a time when there are an estimated 2.7 billion social media users worldwide, and socially driven commerce continues to thrive. As sophisticated marketers strive to provide the consistent, personalized stories that customers across the open web and social platforms expect, Flashtalking's Social…

Virtual Reality Company Offers In-Store Shopping Experience with Home Delivery During Coronavirus Social Distancing

Many people are homebound, due to the Coronavirus and can't get to the store. As a solution, LifeStyles In 360, a Florida-based tech company which originally created Virtual Reality shopping experiences for Whole Foods Market and The Coca-Cola Orlando Eye, will bring the in-store shopping experience to online users with home delivery. Marketing Technology News: SalesHood Steps Up to Offer Free Usage of Its Sales Enablement Platform During COVID-19 Crisis Unlike the…

VERB Bd Member and Former Apple Exec to Host Interactive Video Webinar to Introduce New Remote Working and Selling Tool: VERB LIVE

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, will present a special virtual online event on Thursday, March 26, at 11:00 a.m. PT hosted by former Apple general counsel and current VERB board member Nancy Heinen. The interactive video webinar will be a live broadcast demonstration, showcase, and information session for the Company’s new remote working and selling technology tool: VERB LIVE. Marketing Technology News: Xebec Provides Update on…

Digital Citizens Alliance Calls on U.S. Department of Justice to Halt Advertising of Medical Masks, Coronavirus Test Kits and…

New Report Finds Inability for Facebook to Prevent Exploitation of Consumer Fears by Potential Profiteers and Scammers Facebook has shown it is unable to prevent advertisements hawking a variety of coronavirus products to include medical masks, test kits and even "vaccines," and it is time that the U.S. Department of Justice steps in swiftly to hold bad actors, who take advantage of consumer fears and anxieties, accountable. New research from the Digital Citizens Alliance (DCA) and the Coalition for a Safer Web (CSW) –…

LiveSafe Makes Free Version of Industry-Leading Safety App Available for Battle Against COVID-19

The LiveSafe App and the Command & Communications Dashboard can help you manage the risk of the Coronavirus to your community. The App will be made available for both iOS and Android LiveSafe Inc. announced it is making a free, limited version of its industry-leading safety and two-way communications App, as well as the platform's Command and Communications Dashboard, available to any business, college, university or healthcare institution that needs an effective means for employees or students to anonymously…

Ascential Acquires Yimian Data as Part of Edge by Ascential, Delivering Leading Innovative Digital Commerce Solutions Worldwide

The enhanced Edge by Ascential business adds deeper Chinese innovation and analytics in digital commerce to its global AI-powered data analytics, empowering brands with the knowledge to win in digital commerce Ascential, the specialist global information company, has acquired Yimian Data (renamed 'Yimian by Ascential' after the acquisition, hereafter referred to as 'Yimian'), a leading AI-powered digital commerce data solutions provider from China, and has integrated it as a division of Edge by Ascential, its digital…

Dealers United is Harnessing the Power of Facebook Advertising to Propel Its Automotive Clients to the Next Level

Dealers United is an innovative leader in the auto ad tech industry with the knowledge, connections, and expertise to drive success for its clients Dealers United has tapped into the power of social media advertising to increase sales for auto dealers across the country. Dealers United's innovative advertising solutions have been built in line with Facebook Automotive's best practices to help dealerships solve real business challenges using Facebook and Instagram. Dealers United is a Facebook Marketing Partner, which…

Australian BI Startup Acterys Grows Customer Numbers 400%, Delivers Under-Budget Analytics

Acterys is challenging market leaders with a new breed of cost-effective cloud solutions based on Microsoft technologies When business analytics startup Acterys was named among the top four technologies in the market by the US Association for Analytics & Planning (AFP), it may have come as a surprise to their multi-billion dollar competitors, but it certainly wasn't a surprise for their clients. Acterys launched in 2017, introducing a cloud-based solution that provides businesses with insights and forward-facing…

Penrod Achieves Salesforce Master Navigator Designation for Delivering Expertise in Healthcare and Life Sciences

Penrod leverages Salesforce's cloud, mobile, social, IoT, analytics and AI technologies to accelerate business transformation for customers in health and life sciences Penrod, a leading Platinum Salesforce consulting partner, announced it has achieved Salesforce Master Navigator designation for delivering expertise and depth of knowledge in health and life sciences (HLS). Today, everyone and everything is becoming smarter and more connected than ever before. To help customers succeed,…

Live-Chat vs Messaging: What’s the Difference?

Today, the way customers interact with organisations is evolving swiftly. Digital is king, and serving them across each channel is vital. Why? Because that is where they are and anticipate brands to be. They also expect timely and resolutive responses in such cases. As a CMO or board member with responsibility for customer propositions, service or experience that companies know they need to differentiate and move to more integrated customer communications, that more readily reflect how customers want to engage with…

LiveXLive Sees Substantial Growth In Viewership And Cross-platform Engagement In Early 2020

Livestreamed Performances by Superstar Artists Selena Gomez, Billie Eilish, Blink 182, Coldplay, French Montana, Green Day, Kesha, Lumineers, Sting, YBN Cordae and Anderson. Paak Drive January and February 2020 Growth LiveXLive Media, Inc., a global digital media company focused on live entertainment, has entered the new decade with substantial growth in viewership, up 54% for the first six weeks of calendar year 2020 versus the same six-week period in 2019, and a surge in cross-platform social media engagement of over…

Next Generation of Sidecar for Facebook Helps E-commerce Retailers and Brands Tackle the Growing Complexity of Facebook Advertising

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…

LiveRamp Appoints Vivian Chow to Board of Directors

Tenured Executive Brings More Than 25 Years of Experience Leading Global Financial Operations for Technology Companies LiveRamp, the trusted platform that makes data accessible and meaningful, announced the appointment of Vivian Chow to the board of directors. A tenured executive with nearly three decades of global finance and accounting experience across industries, Ms. Chow currently serves as senior vice president and chief accounting officer at DocuSign. Ms. Chow will serve on the board’s audit committee. Marketing…

ENGINE and Clickagy Partner to Deliver High Performing Target Audiences

“Attitude Based Audience” Capability Significantly More Effective at Accurately Identifying Target Audiences for Programmatic Campaigns ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently…

New Database Innovations Deliver a Single Database That Supports all Data

Oracle OpenWorld London, Oracle Executive Vice President Juan Loaiza announced the latest innovations which further strengthen Oracle’s strategy of providing a single converged database engine able to meet all the needs of a business. The new database features enable customers to take advantage of new technology trends—such as employing blockchain for fraud prevention, leveraging the flexibility of JSON documents, or training and evaluating machine learning algorithms inside the database. The future is data driven, and…

Poly to Deliver European Businesses Zoom Rooms-Ready Within 48 Hours

Poly Will Be Able to Ship New Hardware to Zoom Video Communications, Inc. Customers within Two Days in Partnership with Starin Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom), a global communications company that powers meaningful human connection and collaboration, today announces a strategic commitment to deliver its Zoom customer base Poly collaboration gear within two days. Poly is partnering with Starin Marketing Inc., a Midwich Group company, and a leading AV distributor that specializes in audio, video,…

Crestron and Logitech Partner to Deliver a Premier Workplace Collaboration Experience

Reference designs pair Crestron’s Flex platform with Logitech’s Video Collaboration solutions to provide the best user and room experience Crestron, a global leader in workplace technology, has announced a new partnership with Logitech to deliver a premier video conferencing, room control, scheduling, and management experience for rooms of any size. “This is the coming together of two industry leaders to deliver the best room experience to our customers. It’s what they want,” said Randy Klein, president and CEO, Crestron.…

TikTok, Apple Search Ads, Facebook, Google: Top Ad Networks In Singular’s 2020 ROI Index

Singular ROI Index Analyzes $6.3B in Ad Spend for 2.2B App Installs Across 550 Networks to Identify the World's Top Ad Networks for ROI in Mobile User Acquisition. TikTok has emerged from nowhere as one of the top platforms for advertising ROI, joining perennial leaders Google and Facebook. And Apple Search Ads shows its own emerging power: hitting all 12 top regional and vertical lists. TikTok almost literally exploded, with ad spend jumping 75X from May to November. Growing 614 million users in a single year can…

AmazeRealise, TAB and Solstice Brands Retired as Kin + Carta Advances Delivery of Frictionless Digital Transformation

Digital marketing agency AmazeRealise and digital innovation firms TAB and Solstice are retiring their existing brands as part of a global rebranding and realignment of digital transformation parent, Kin + Carta. AmazeRealise, with a proven history of developing creative, data-led, customer experiences, will continue serving clients as Kin + Carta Connect. TAB and Solstice, which have served clients with a digital product-led approach to customer engagement, will become Kin + Carta Create. The move, announced today, will…